Ask us anything (podcast related)

In this special episode, we step away from our usual format to host our very first podcast-style AMA (Ask Me Anything). We dive into questions submitted by listeners and unpack the practical realities, logistics, and creative challenges of running a podcast. Social media, content, and staying consistentWe kick things off with a big question: do podcasts really need social media? Our answer is a clear yes. We explain how podcast episodes can be repurposed into short-form content, making it much easier to promote without building an entirely separate content strategy.We also share how we consistently come up with episode ideas using a simple rolling document system. Rather than over-planning every detail, we prefer to keep our initial reactions and discussions fresh for the actual recording, capturing that raw, in-the-moment energy on camera.Quality over frequencyWhen it comes to consistency vs quality, we’re firmly on the side of quality. Instead of forcing a rigid upload schedule, we believe creators should publish at a pace that allows them to produce something they’re truly proud of, whether that’s weekly, bi-weekly, or monthly.To make a weekly release schedule sustainable alongside full-time work, we rely on batch filming, sometimes recording up to 12 episodes in just two days.Behind the scenes & the reality of growthWe take you behind the curtain of our process, from spreadsheet tracking for editing stages to the very practical side of production: like planning multiple outfits to keep each episode visually distinct.We also touch on the financial side of podcast production, including our studio packages starting at R40,000 per month on a six-month commitment, while still allowing for flexibility depending on client needs.Finally, we reflect on how far the show has come, from early nerves about whether anyone would even watch, to seeing real growth and engagement. We also share our thoughts on handling criticism: ignoring isolated negativity, while using consistent feedback as a tool for growth.