ASP14: Hyper-Niche, Product-Led – The New Way to Build an Agency

Rob Kaminski is the Co-Founder of Fletch, an Austin-based product marketing consultancy that helps B2B startups improve positioning, messaging, and go-to-market strategy. Drawing on a background that spans biomedical engineering, sales, and startup growth, Rob works with founders to clearly communicate the value of their products and stand out in competitive markets. Through Fletch, Rob champions a product-led, hyper-focused approach to growth, helping startups identify their ideal customer profile, refine their messaging, and build trust through thoughtful content rather than relying solely on paid acquisition. His work reflects Austin's thriving startup ecosystem and the next generation of modern B2B agencies.