At 75 years old, how can a business owner stay on trend in the digital age?

Get Noticed! Send a text.Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing. In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.Episode Highlights:- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them. - Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeberGrow, sell, and engage with your audience—all from a single platformTurn your content into shareable videosTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Loom: Loom on. Meetings off.Record quick videos to update your team and cut down meetings by 29%.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/