At Pierre Frey, creativity comes before business

Founded in 1935, Pierre Frey has become one of the most admired names in the world of high-end design, revered for its inventive, colorful creations. Patrick Frey, the son of the founder, has steered the company for decades as it has grown its presence all over the world.  The firm now offers wallcoverings, carpets and furniture, having acquired the storied French rug maker Braquenie, and the fabric houses Boussac, LeManach and, just last year, Thorp. Frey has recently turned over control of the company to his sons, Pierre, Vincent, and Mattieu, while keeping the creative direction for himself.On this week’s episode, taped in Paris in the thick of Déco Off, Frey spoke about why he’s optimistic that the home industry isn’t due for a slowdown, the important lessons he learned from his father, and why, in design, you have to put creativity first and business second.This episode is sponsored by Loloi and Cozy EarthLINKSPierre FreyDennis ScullyBusiness of Home