@Oceanus first feature was in Vogue: A 7 Figure Brand built by Doing the Opposite of Fast Fashion

⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbook https://www.skool.com/the-1-movement-7592/about What if the only thing standing between you and building a seven-figure brand isn't connections, money, or following the rules — but the courage to go against the grain when everyone else is chasing fast fashion? In this episode, I sit down with Hannah, the founder and CEO of Oceanus, a tech-powered luxury swimwear brand that's been featured in Vogue, Forbes, and Paris Fashion Week. She scaled it to seven figures in five years — not by following industry standards, but by defying them. While the entire fashion world moved towards speed and mass production, Hannah leaned into hand embroidery, sustainable craftsmanship, and statement pieces that take months to create. She built something slower, riskier, and far more personal — and it worked. But here's the truth most people miss: You don't need to be the face of your brand to build something iconic. You don't need to follow trends to create a movement. You just need to trust your taste and protect your vision. Too many founders think they have to conform — build fast, scale faster, be everywhere, show their face constantly. But Hannah proves that's a lie. She built Oceanus without leaning on personal branding. She let the product speak for itself. And now Beyoncé, Lana Del Rey, and Rita Ora are wearing her designs. Here’s what we dive into: How Hannah went from working in fashion at 16 to founding Oceanus at 22 — from vintage shopping in London to designing red carpet dresses at Donna Karan in New York Why she chose hand embroidery over fast fashion — and how going against every industry standard became her unfair advantage How American Vogue featured her within the first month — and why that felt like both a blessing and massive pressure The power of building a brand without personal branding — why Hannah never wanted her name on the label and how that made Oceanus more investable Why staying true to your taste is non-negotiable — and how external consultants almost led her astray until she trusted her gut How she scaled hand-beaded luxury swimwear — finding and training 10 to 15 manufacturers to execute her vision The biggest lessons on hiring and building a team — why gut instinct matters more than résumés and how to avoid micromanaging Why becoming a mother made her more efficient — and how she launched into 10 department stores while pregnant How Beyoncé, Lana Del Rey, and Anya Taylor-Joy reached out to wear Oceanus — and what it felt like to see her designs on her icons The truth about pitching to investors — what you need to have ready and why brand positioning matters more than numbers Why you need to be naive to start — and how the four-year founder burnout cycle is real (and how to push through it) The mindset shift that changed everything: “Don’t be afraid of failure — the more you fail, the bigger the win” This episode is for anyone who's been told their idea is too slow, too niche, too risky. It's for the person who's been trying to follow the playbook but knows deep down they need to write their own. Because here’s what Hannah knows: You don’t need to be everywhere to build something iconic. You don’t need to follow trends to create a movement. You just need to trust your taste, protect your vision, and keep going when everyone else quits. If Hannah can go from vintage shopping in London to dressing Beyoncé by staying true to her vision, what’s stopping you? So ask yourself: Am I compromising my vision to fit in? Am I trusting my taste or outsourcing my instinct too early? What would happen if I just built what I actually believe in? Tune in, take notes, and get ready to stop conforming and start creating. P.S. Hannah is launching a 90s cartoon collab and expanding into Disney Kids. If you want to see what’s next for Oceanus, follow @oceanusthelabel on Instagram. . . . ⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbook https://www.skool.com/the-1-movement-7592/about