Attracting Clients & Agents Creating Content

Today we are talking to Suneet Agarwal, the CEO of the #1 realty team in California. What's his strategy that keeps him at the top and how is he planning on riding this recession?Suneet Agarwal is a real estate coach and CEO of BIG BLOCK REALTY NORTH. He is currently ranked as the #1 agent in Greater Sacramento MLS and is the CEO of Best Sac Homes Group, the #2 mega team in California as ranked by the Wall Street Journal and Real Trends. His 12 years of dedication to his clients and his strong work ethic have made him one of the TOP Realtors in California.Three Things You’ll Learn in This Episode* How do you make sure everyone knows your name?* How are top agents thriving during a recession?* Why you need to be making content and developing a brand.ResourceLearn More About Suneet (https://www.suneetagarwal.com/)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome to this episode of the real estate marketing dude, podcast, folks we're gonna get in today it is fourth quarter.A lot of people are going into hiding right now I'm gonna talk to someone who's not. As the market continues to retract, this guy gets louder and louder and louder. And in all honesty, that's what you need to do in this type of market. Look, I understand 90% of you have never seen a shift before in your industry. In this business. We've been spoiled for the last 12 to 14 years. But although some things may be a little slow right now, it's the stuff that you're going to do today that's going to pay off in the first quarter of next year. Because what's going to happen mark my words folks have been saying for the last four fucking months is that a lot of people are gonna go out of business and the ones who are still standing, they're going to wreak it all. And one of the ways that you're going to do that is by out branding everybody. And I saw a stat this morning this afternoon actually watch what a Jeff Pitzer his videos and his numbers are right on he goes, he goes look, Walston, 1% of people are actually like content creators. 9% of people slightly engaged and the 90% of people just fucking sit there and watch on social media. And it's like, which game do you want to play when you own the attention? And when people naturally just like you're everywhere all the time? Nothing but good happens. And that's what we're going to get into today? How do you take an omnipresent approach, specifically on video and be everywhere all the time? And then how do you use that to build your brand and build a business recruiting a client attraction, it's all the same thing. There's a reason why the most popular agents are always the ones who do the most businesses because they have the most eyeballs or attention. And that's the number one name in the game in real estate. Everyone's selling the same shit. So the one they think of first 85% of the time, that's who's gonna win the deal. So without further ado, we're going to introduce the number one or number two team in California.The top team in California this year, Sydney,