ATX6: From First Users to First Pivot – Phone2Table’s Austin Startup Journey

Joey Waid is the Founder of Phone2Table, an Austin-based startup developing a grocery shopping and meal planning platform that helps consumers make healthier, more informed purchasing decisions. His entrepreneurial journey has been shaped by customer discovery, continuous product testing, and a passion for solving everyday problems through technology. Based at Capital Factory in Austin, Joey is committed to building products that evolve through real-world feedback rather than assumptions. Alongside growing Phone2Table, he is a strong advocate for balancing entrepreneurship with family, health, and long-term personal fulfillment.