Aubrey Bergauer: Making Bold Moves - Transforming The Orchestra Business Model And Revolutionizing The Classical Music Audience Experience

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear: Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me! The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions! Book recommendation: The Marketing Rebellion by Mark Schaefer Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/ Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer California Symphony website and social media pages: https://www.californiasymphony.org/  Facebook: https://www.facebook.com/californiasymphony/ Instagram: @californiasymphony  I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS!  https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your first order!Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters. https://calendly.com/jennet/thmMake sure you SUBSCRIBE to Crushing Classical, and maybe even leave a nice review! Thanks for joining me on Crushing Classical! Theme music by DreamVance.I help people to lean into their creative careers and start or grow their income streams. You can read more or hop onto a discovery call from my website.  https://jennetingle.com/work-with-meI'm your host, Jennet Ingle. I love you all. Stay safe out there!