Audience Persona Audits: Are Your Core Engaged Users Who You Think They Are?

In this episode of Audience Architect, Bill Levine is joined by Roberta Muller, SVP of Product Development, and AnnMarie Wills, CEO of Leverage Lab, for a practical conversation about audience persona audits — and why many organizations may not know their most engaged users as well as they think they do.The discussion explores how personas are evolving from static audience profiles into dynamic, behavior-based systems that help media companies better understand user intent, improve content experiences, support sales teams, and create stronger advertiser value. Roberta and AnnMarie break down the difference between “push” personas based on assumptions and “pull” personas derived from real audience behavior, as well as the data, modeling, and organizational guardrails needed to make this work.They also discuss how an always-on persona pipeline can help teams move from basic metrics to deeper meaning — turning audience data into clearer insights, stronger client conversations, and more strategic audience engagement.Key themes include: Audience persona audits, behavioral data, AI-generated personas, audience segmentation, media sales enablement, advertiser value, audience intelligence, data normalization, and the shift from media vendor to strategic partner.` Hosted on Acast. See acast.com/privacy for more information.