PODCAST · business
Audience Architect podcast
by Bill Levine
We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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Audience Persona Audits: Are Your Core Engaged Users Who You Think They Are?
In this episode of Audience Architect, Bill Levine is joined by Roberta Muller, SVP of Product Development, and AnnMarie Wills, CEO of Leverage Lab, for a practical conversation about audience persona audits — and why many organizations may not know their most engaged users as well as they think...
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Building Durable Audience Engines with Sondra Hadden (Industry Dive/Informa)
In Episode 19 of Audience Architect, hosts Bill Levine and Rick Ellis speak with Sondra Hadden, Senior Director of Audience Growth & Retention Marketing at Informa TechTarget, working across the Industry Dive portfolio. Industry Dive has become one of the most admired audience models in B2B...
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In Real Life: Why Print Still Pulls Us In
In this episode #18 of Audience Architect, we sit down with Megan Wray Schertler, Co-Founder and Managing Director of In Real Life Media, a strategy and execution studio helping independent publishers turn their magazines into modern, revenue-generating platforms—without losing the cultural...
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The AI Governance Playbook: Transforming Risk Into Strategy
AI is revolutionizing how we create, market, and monetize media, but it’s also rewriting the rules on trust, consent, and data governance. In this captivating episode of Audience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch of Omeda and Karl Herbert Grabbi of...
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Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media
What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape. We explore: How...
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Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing
In Episode 15 of Audience Architect, we explore the art and science of audience engagement in the evolving world of media and publishing. Hosted by Bill Levine, this episode features Sheena Hakimian, Senior Director of Digital Consumer Marketing at Condé Nast, and Ladell Fuqua, Senior VP of…
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The Power of Data and its Impact on Audience Growth and Engagement
In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective...
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Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
You are ALL in for a treat. AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and...
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Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers. (https://www.linkedin.com/in/madeleinewhite123/) Madeleine takes us on a journey through the evolving landscape of...
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Navigating the Zero Click World with Tahnee Perry
🎙️ Welcome to Episode #11 of MACMA's “Audience Architect”! In this episode, host Mike Bennett sits down with Tahnee Perry, a seasoned marketing and brand strategist with over 20 years of experience across SaaS, retail, research, and travel industries. Tahnee is the visionary behind 'Zero to...
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Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Welcome to another episode of "Audience Architect," where we drill into the strategies shaping the future of audience engagement. In this special live recording from MACMA's Industry Day on April 4th, we are thrilled to host Dr. Joetta Gobell, Senior Vice President of Research & Insights at…
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Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
In this must-listen episode, Ryan Y. Kellett, Axios Media’s Vice President of Audience, joins guest host Carla Zanoni, former Wall Street Journal masthead audience editor and TED’s head of audience, to uncover Axios’ strategic approach to deep audience engagement and expansion. Ryan shares his...
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Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Welcome to Episode #8 of the Audience Architect podcast with your host, Bill Levine. In this engaging session, we're joined by Ronda Hughes from IronMarkets, a beacon in the realms of digital media, event marketing, and audience development. With a rich background that spans across 3 decades and...
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The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Welcome to Episode #7 of the Audience Architect podcast, the first of 2024, with your host, Bill Levine. In today's episode, we're thrilled to host Peter Houston, a veteran media expert, publisher, and co-founder of The Grub Street Journal. Peter brings a decade of experience from Flipping Pages...
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Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
In this captivating episode of Audience Architect, recorded live at the MACMA Holiday Extravaganza at the Hearst Tower in New York City on November 30th, we delve into a wide-ranging and insightful conversation with James Hewes, CEO of FIPP – the global media network trade group. Please note that...
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Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Dive deep into the world of audience engagement with the distinguished Carla Zanoni. From her transformative roles at TED and The Wall Street Journal to the subtle art of audience development, Carla's insights unravel the layers of content strategy in the digital age deploying a blend of human...
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How Intent Data is Shaping Audience Strategies and Transforming Publishing
We're diving deep into a topic that has taken the publishing world by storm and is on the agenda at every publishing industry conference - Purchasing Intention Data. Some think of it as the heartbeat of today's data-driven programmatic advertising and lead generation solutions. So, why is there…
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Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analytics 4 (GA4). Our expert guest, data analyst Caitlin McCluskey-Fitch sheds light on the major…
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The AI Equation: Questex CEO Discusses Impact and Experiments in B2B Sector
Welcome to episode #2 of MACMA’s “Audience Architect”. For our inaugural and this second episode, we’ve chosen a topic that is not just a trend, but a revolution – The impact of Artificial Intelligence on the publishing, media, and news industries. In our inaugural episode, we talked to Greg...
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Navigating the AI Wave: Reshaping the B2B Media Landscape
Welcome to the very first episode of MACMA’s “Audience Architect,” where we are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode,...
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ABOUT THIS SHOW
We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Bill Levine
CATEGORIES
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Frequently Asked Questions
How many episodes does Audience Architect podcast have?
Audience Architect podcast currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Audience Architect podcast about?
We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the...
How often does Audience Architect podcast release new episodes?
Audience Architect podcast has 20 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Audience Architect podcast?
You can listen to Audience Architect podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Audience Architect podcast?
Audience Architect podcast is created and hosted by Bill Levine.
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