EPISODE · Mar 1, 2024 · 47 MIN
Audiences, Middleware, CX and the Automotive Industry with Atul Patel, CEO and Co-Founder of Orbee
from Deconstructing Data · host BDEX
In this episode, we’re thrilled to be joined by Atul Patel, CEO and Co-Founder of Orbee. He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as: What role does Middleware play in the automotive industry? What is the role data plays in improving the customer experience? How can data help automate things like creative generation or audience segmentation? Tech Stack So tune in for an enlightening discussion!!
What this episode covers
In this episode, we’re thrilled to be joined by Atul Patel, CEO and Co-Founder of Orbee. He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as: What role does Middleware play in the automotive industry? What is the role data plays in improving the customer experience? How can data help automate things like creative generation or audience segmentation? Tech Stack So tune in for an enlightening discussion!!
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Audiences, Middleware, CX and the Automotive Industry with Atul Patel, CEO and Co-Founder of Orbee
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