Audio Marketing, I Don’t Love You Just The Way You Are

Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way […] The post Audio Marketing, I Don’t Love You Just The Way You Are appeared first on The Sonic Truth.