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The Sonic Truth

The Sonic Truth

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The Sonic Truth is a business podcast hosted by Advertising Week. It has 84 episodes, with the latest published May 2025.

business ·en-US ·84 episodes

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1

Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson

2

Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk

3

Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

4

What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape

5

The Future of Music in Branding with Havas Group and The Elements Music

6

Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro

7

Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn

8

Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content

9

The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media

10

Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio

11

Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media

12

Measuring Success in Audio with Kurt Kaufer of Ad Results Media

13

The Truth about Audio Advertising with Scott Porretti from Katz Digital

14

Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media

15

The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM

16

Capturing the Ears of Audiences with Jacob Schwartz of MediaHub

17

Audio’s Role in Brand Success with Ryan Rose of JoneKiri

18

Which Audio Trends are Heating Up this Summer?

19

Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times

20

Getting Audio “Right” with Right Side Up

21

Building Winning Audio Ads with Idil Cakim of Audacy

22

The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate

23

Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding

24

Building Confidence in Audio with Bob Hunt of Hearts & Science

25

The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk

26

Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips

27

Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media

28

Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo

29

Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew

30

Throwing Away the Standard Marketing Playbook with Wonder Media Network

31

The Role of Audio In A Modern Marketing Mix with Horizon Media

32

Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio

33

Podcast Listener Insights Series – Part 3

34

Podcast Listener Insights Series – Part 2

35

Podcast Listener Insights Series – Part 1

36

Multicultural Storytelling with ABF Creative

37

Insights from the Creative Frontier of Podcast Advertising

38

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

39

From the Driver’s Seat: A Revolution in Digital Audio

40

The Why and How of Building a Voice App for Your Brand, with Say It Now

41

Harnessing the Power of a Host-Read Podcast Ad

42

Every brand will have a podcast, just like they had a blog.

43

Investing in the Growth of Audio

44

The Branded Podcast Advantage

45

Measuring the Value of Branded Content

46

Making Your Podcast Ads Profitable – with Bryan Barletta

47

Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio

48

Does your brand sound like it cares? – With Wonder Media Network

49

How Big Media Rebrands Top to Bottom – With Audacy

50

The Sound of Confidence – with SmileDirectClub

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