The Sonic Truth
BookmarkAdvertising Week
The Sonic Truth is a business podcast hosted by Advertising Week. It has 84 episodes, with the latest published May 2025.
business ·en-US ·84 episodes
Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson
Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk
Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic
What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape
The Future of Music in Branding with Havas Group and The Elements Music
Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro
Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn
Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content
The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media
Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio
Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media
Measuring Success in Audio with Kurt Kaufer of Ad Results Media
The Truth about Audio Advertising with Scott Porretti from Katz Digital
Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media
The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM
Capturing the Ears of Audiences with Jacob Schwartz of MediaHub
Audio’s Role in Brand Success with Ryan Rose of JoneKiri
Which Audio Trends are Heating Up this Summer?
Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times
Getting Audio “Right” with Right Side Up
Building Winning Audio Ads with Idil Cakim of Audacy
The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate
Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding
Building Confidence in Audio with Bob Hunt of Hearts & Science
The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk
Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips
Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media
Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo
Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew
Throwing Away the Standard Marketing Playbook with Wonder Media Network
The Role of Audio In A Modern Marketing Mix with Horizon Media
Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio
Podcast Listener Insights Series – Part 3
Podcast Listener Insights Series – Part 2
Podcast Listener Insights Series – Part 1
Multicultural Storytelling with ABF Creative
Insights from the Creative Frontier of Podcast Advertising
A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma
From the Driver’s Seat: A Revolution in Digital Audio
The Why and How of Building a Voice App for Your Brand, with Say It Now
Harnessing the Power of a Host-Read Podcast Ad
Every brand will have a podcast, just like they had a blog.
Investing in the Growth of Audio
The Branded Podcast Advantage
Measuring the Value of Branded Content
Making Your Podcast Ads Profitable – with Bryan Barletta
Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio
Does your brand sound like it cares? – With Wonder Media Network
How Big Media Rebrands Top to Bottom – With Audacy
The Sound of Confidence – with SmileDirectClub
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