August Masterclass: Expert Answers to Tough Amazon SEO & PPC Questions

Send us Fan MailMissed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.Still on page 2? Book a call now to fix what’s blocking your best keywords from ranking: https://bit.ly/4jMZtxuYour brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rrWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization00:00:00 - Intro and Welcome to August Masterclass  00:01:40 - Strike Zone Keywords vs Search Query Performance  00:04:35 - How PPC Impacts SEO and Ranking  00:08:22 - Broad Match vs Exact Match: When and Why  00:10:55 - Missing ASIN Data in Search Query Reports  00:13:18 - Using Competitor Data to Prioritize Keywords  00:16:44 - Strike Zone Definitions and Real Examples  00:19:30 - Exact vs Broad Campaign Layering Strategy  00:23:00 - How Search Query Data Works with Low Velocity Products  00:26:40 - What Happened to Pink Keywords and What It Means Today  00:30:16 - When to Remove Keywords from Titles and Bullets  00:34:45 - How to Avoid Losing Rank When Editing Listings  00:38:15 - Why Systems, Not Experience, Drive Results at MAG  00:41:22 - Brand Strategist Playbook: SOP Walkthrough  00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact  00:49:40 - Strike Zone Execution: Real Walkthrough  00:53:10 - Best Places to Add Keywords for SEO  00:56:30 - Keyword Stuffing: When It Hurts and When It Helps  01:00:00 - How to Keep Your Best Ranking Keywords Safe  01:03:40 - Phrase Match vs Exact Match for ACoS Control  01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact  01:11:00 - Brand Strength vs SEO for Indexing  01:14:25 - Broad Match Keyword Spend and Organic Rank Boost  01:17:40 - Why Phrase Match Is Easier to Control  01:20:10 - Title Density and Ranking Strategy  01:23:30 - A+ Content Alt Text: What Still Indexes  01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text  01:31:10 - How to Use 100-Character Alt Text to Index  01:35:00 - Using Helium 10 for Title Density Research  01:38:10 - Where to Edit Alt Text Inside A+ Content  01:42:00 - How to View Alt Text Using Free Chrome Extension  01:45:15 - Top 2 SEO Courses You Should Take Next  01:48:40 - Why You Can’t See Competitor SEO in SQP Reports  01:51:50 - Premium A+ Content Layout and Indexing  01:55:05 - EBC vs A+ Fields and What Amazon Indexes  01:59:30 - SOP Simplicity: How MAG Gets Results Faster  02:03:40 - MAG Internal QA Process and Feedback Loop  02:07:10 - Closing Remarks, Viewer Shoutouts and Final Q&A  02:10:00 Support the show