Australian Programmatic Advertising Trends

from The IAB Australia Podcast · host IAB Australia

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. See omnystudio.com/listener for privacy information.

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This episode is 40 minutes long.

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This episode was published on April 30, 2024.

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