Australian Programmatic Advertising Trends

An episode of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Australian Programmatic Advertising Trends" was published on April 30, 2024 and runs 40 minutes.

April 30, 2024 ·40m · The IAB Australia Podcast

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Episode Description

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.

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