Autenticita, osobná značka a realita LinkedInu. Tony Dúbravec u Linkedin Kolotočárov #110

from LinkedIn kolotočári · host Michal Gula a Michal Ukropec

Rozprávame sa o tom, čo dnes skutočne znamená autenticita na sociálnych sieťach, kde sa končí úprimnosť a začína kalkul, a prečo „byť sám sebou“ nestačí ako stratégia.Diskusia ide hlboko do reality osobných a firemných značiek, fungovania LinkedIn algoritmu, rozdielov medzi osobným a firemným profilom a očakávaní, ktoré si ľudia aj firmy často nastavujú nesprávne. Rozoberáme, prečo niektorý obsah funguje a iný nie, prečo veľké značky často zlyhávajú v komunikácii a akú rolu zohráva tón, konzistentnosť a reálny človek za obsahom.Dotýkame sa aj tém ako outsourcing osobnej značky, práca s freelancer-mi, agentúrny model, politika na sociálnych sieťach, americký kontext komunikácie a to, prečo negatívne emócie tak dobre fungujú v online priestore.Sponzori:www.infotech.sk – informačné systémy pre firmywww.ingos3d.sk – 3D skenovanie budov a dokumentácia skutočného stavuPrihláste sa na odber.

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Autenticita, osobná značka a realita LinkedInu. Tony Dúbravec u Linkedin Kolotočárov #110

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