Authentic Automation Strategies with Anna Tutckaia of Manychat

In this episode of Dose of Social, we sit down with Anna Tutckaia, VP of Growth Marketing at Manychat, to uncover how creators and brands are revolutionizing one‑on‑one engagement in an era where follower count alone isn’t king. Anna breaks down how Manychat’s chat automation tools help creators turn comments into meaningful DMs—and ultimately, into stronger relationships and revenue.Anna walks us through her six‑to‑seven‑year journey at Manychat, where she’s helped evolve the platform from a Messenger‑only tool into a multi‑channel social engagement engine (including Instagram, WhatsApp, and soon TikTok). She shares how the rise of creator culture and AI‑driven content means authentic connection and community trust are now more important than ever.Here’s what we’re diving into:Anna’s growth journey at Manychat: what her role really entailsWhy follower count is no longer the primary metric for success—engagement isHow creators use Manychat to transform comments and follows into real conversationsThe concept of “authentic automation” and how to strike the balance between tech and human toneCommon automation mistakes to avoid (e.g.,: sounding too robotic, masking bots as humans)Why small‑niche creators are winning in 2025—and how larger brands can learn from themPredictions for the next two years in creator‑led social: AI content overload, private spaces, deeper community focusConnect with Anna Tutckaia: LinkedIn: https://www.linkedin.com/in/annatutckaia Instagram: @annatutckaia Website: manychat.comConnect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out — we’d love to hear from you!