Authentic Conversations for Relationship Marketing with Adam King (#038)

Adam King is "The Captain of The Ship” at Growth Marketing Consultancy Think Like a Fish, where he helps established B2B and Professional Service Firms implement a simple, scalable growth system in 90 days that gives them the platform to grow their business from 6 to 7 figures (and beyond).He’s also the Host of The B2B Growth Think Tank podcast, where each week he and his expert guests share a tonne of marketing strategies, ideas and tips, as well as masterminding actionable solutions to specific challenges sent in by real business owners.Two personal notes here, firstly I was very kindly invited recently to be on that very show, which I think it'll be out in another couple of weeks. It was tremendous fun and it's it's a brilliant format and very clever.But the other thing is, Adam was recommended to me by one of his clients who I happen to hold in very high regard, so it's a pleasure to have Adam on the show.Topics:- Why so many people dislike marketing- Focus on the right things- People don't like to be seen as a transaction or 'walking wallet'- Take a more respectful approach- The power of changing one question, like Jay Abraham- It's all about starting conversations, even if they're just in the head- Find the few things that work well and build a process around them- Beware of getting too tactical too early- Values first, then strategy and only then tactics- Do the things that actually feel right to you- The weary traveller at your door, being welcomed by a hot meal- Articulate the problem better than they can- Be preeminent, put their interests above your own- What's already working? Do more of that!- Doing client hot seats on his new Think Tank podcast- The collaborative and community aspects- The lessons from things not going quite right- Do the process with the failures before you can do it with the successes- Adam King's free book, 'Conversational Relationship Marketing'- "People don't pay me for information, they pay me to implement"- You don't catch fish with chocolateIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.