Dealing with Goliath: Psychological Edge for Business Leaders

Scaling a business beyond its early wins often reveals deeper cracks; misaligned teams, operational bottlenecks, and a drop in service quality. In this episode, Chris Davenport shares battle-tested strategies for overcoming these growing pains and building healthier, more resilient organizations.With a deep background in tech and nearly 30 years of entrepreneurial experience, Chris brings fresh perspective on hiring smart, leading with clarity, and running meetings that actually move the needle. His approach blends structure with emotional intelligence helping leaders foster real accountability and trust.GUEST BIO:Chris Davenport II has nearly three decades of entrepreneurial experience, including building and successfully exiting a technology company. He’s faced the full arc of the business journey; success, failure, and everything in between.As a certified EOS Implementer, Chris now coaches and mentors business owners to gain clarity, strengthen accountability, and scale sustainably. Through a blend of proven frameworks, tech-savvy insight, and a strong focus on people, he helps leaders turn complexity into structure—and stress into momentum.Chris's mission is simple: equip business leaders with the skills and mindset to confidently grow their businesses and transform challenges into successes.TOPICS EXPLORED:The biggest scaling challenge for small tech businesses: operational maturity lagging behind growthWhy hiring friends or family often backfires and what to do insteadHow one effective weekly meeting can transform accountability and communicationThe key metrics every role should track to drive team alignmentBalancing under-communication vs. meeting overload in growing teamsHow to create a culture where employees feel heard and valuedThe listening habit that builds trust, reveals hidden issues, and improves negotiation outcomesWhy emotional reactions in negotiation often mask deeper fears and how to respond insteadBuilding partnerships, even with competitors, through integrity and open dialogueThe surprising upside of addressing fears early in business relationshipsRESOURCES:Chris Davenport Next Level Leadership Academy: https://chd2.com/Chris Davenport Free Consultation: https://chd2.com/book-a-call/CONNECT WITH CHRIS DAVENPORT II: On LinkedIn: https://www.linkedin.com/in/chd2/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

AI is changing everything and faster than most professionals are prepared for. As knowledge work becomes increasingly automated, the critical question isn’t if your role will be affected, but how you’ll stay relevant. Will you be replaced or elevated?In this milestone 100th episode, we dive into the tension between human adaptability and machine efficiency. From the quiet disappearance of entry-level roles to the rise of AI  across industries and white collar roles, we explore how leaders and knowledge workers can retain their edge, not by outworking machines, but by learning to work with them.Discover how to thrive, not just survive, in the age of AI.GUEST BIO:Alastair McDermott helps business leaders implement human-first AI strategies that drive extraordinary efficiency without cutting jobs. His approach has slashed processing times by 92%, cut operational costs by 90% and increased capacity 12x, while preserving the team and culture. Author of the Expert Authority Builder series - including An Absolute Beginner’s Guide to Using AI and the forthcoming "Use A.I. Stay Human",  Alastair speaks and podcasts on practical AI implementation that amplifies human potential.TOPICS EXPLORED:Why roles built around repeatable, robotic tasks are most vulnerable to AI replacementThe limitations of AI orchestrators vs. the value of human intuition, judgment, and implicit understandingWhy McDermott still hires a human VA despite building agentic AI systemsFour key opportunities AI offers: productivity, capability expansion, better decision-making, and accelerated learningThe rise of the “Chief Robot Officer” mindset: managing workflows between humans and AICase study: using AI to simulate beta readers for rapid book development and iterationThe importance of AI literacy as a compounding skill in any professionHow curiosity, experimentation, and play are essential to meaningful AI adoptionRESOURCES:Download Alastair McDermott's "Complete AI Toolkit" for free at HumanSpark.ai/toolkit:Alastair's new book available for pre-order on Amazon: Use A.I. Stay Human.: A Survival Guide for Experts Who Want to Stay Relevant, Authentic, and Indispensable in the Age of AI. (Or UK version)HumanSpark Podcast: https://www.youtube.com/@AIPoweredBizMcDermott's webiste: https://humanspark.ai/CONNECT:LinkedIn: https://www.linkedin.com/in/alastairmcdermott/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

When communication breaks down and everyone’s working from a different playbook, even the best teams can fall into chaos. If you've ever felt the friction of misaligned expectations, unclear priorities, or endless status-chasing, this episode offers a clear way forward.We explore how to create shared definitions, structure meaningful conversations, and align teams—whether you're managing complex projects or just trying to get better results across departments. Discover why the first step to clarity isn't better tools, but better thinking.Host Al McBride speaks with Paul Koetke of Koetke Consulting about the subtle traps that derail collaboration, how to avoid assumptions, and why standardization isn’t about rigidity, it’s about freeing your team to focus on what really matters.Listen now to learn how clarity, conversation, and proactive alignment can transform how you and your team work.GUEST BIO:Paul Koetke is the Founder and Managing Partner of Koetke Consulting, a firm specializing in implementing Smartsheet PMO solutions for organizations seeking transparency and actionable intelligence in their project management offices. As a certified Smartsheet Platinum Partner with nine years of experience, Paul has designed and deployed over 100 PMO solutions for industry leaders like Cushman & Wakefield, Johnson & Johnson, Lineage Logistics, and Public Storage.A Control Center specialist, Paul empowers PMOs by transforming fragmented processes into scalable, automated workflows that provide real-time visibility and strategic insights. His expertise helps business leaders managing large project portfolios gain complete oversight, optimize decision-making, and enhance their teams’ project management capabilities.TOPICS EXPLORED:The importance of creating a shared language before implementing any systemCommon mistakes teams make when attempting to improve project visibilityHow to balance structure with flexibility across engineering and creative teamsWhy a tailored approach always beats one-size-fits-all in PMO solutionsThe 3 foundational steps to begin standardizing your project processesHow clear definitions around quality and timelines prevent costly misunderstandingsThe role of proactive discovery in building internal alignment and external trustWhy effective project management systems liberate rather than constrainRESOURCES: Koetke Consulting: https://www.koetkeconsulting.com/COONECT WITH PAUL KOETKE:On LinkedIn: https://www.linkedin.com/in/paulkoetke/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Feeling stuck between client projects with no clear path to your next buyer? You’re not alone! The real problem might not be your tactics, but a lack of strategic clarity.In this episode, we explore the critical (and often overlooked) shift from reactive marketing to intentional client attraction. Learn why doubling down on the latest tactic is rarely the answer, how to spot the signs you’ve outgrown your existing clients, and what to do when your messaging no longer lands.Host Al McBride is joined by Christine Campbell Rapin for a candid conversation on uncovering your blind spots, reconnecting with your market, and building a business that feels both grounded and compelling. If you’ve ever felt a disconnect between your ambition and your results, this episode will give you the strategic reset you need.Listen now to rethink how you attract clients and grow without the guesswork.GUEST BIO:Christine Campbell Rapin is an energetic, tell-it-like-it-is business advisor, mentor, consultant, speaker and 3x international best-selling author. To date she’s supported over 400 companies to create a combined revenue more than $1B and believes business growth CAN be elegantly simple when you focus on the 3 non-negotiable business foundations that build a client growth engine.TOPICS EXPLORED:- Why many B2B service providers hit a “sophomore slump” and how to get out of it- The myth of tactic-hopping and why clarity of strategy trumps new marketing fads- How to identify your next client and why your current or past clients might not be the answer- The hidden dangers of outgrowing your clients—or just getting bored of them- Why constant creation can sabotage your business momentum- How to rebuild connection with your market through values, strategy, and relevance- The essential role of a thinking partner to uncover blind spots and accelerate growth- The difference between being a "likeable expert" vs. the “must-hire” authority- Why real-time conversations—not automation—are your greatest growth engineRESOURCES:25 Ways to Attract an Audience of Buyers to Create Consistent Client Growth: https://christinecampbellrapin.com/buyers/CONNECT WITH CHRISTINE CAMPBELL RAPIN:On Linkedin: https://www.linkedin.com/in/christinecampbell1If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Struggling with the shift from doing the work to leading the work? You’re not alone. For many first-time managers and founders, the leap into leadership is one of the toughest transitions they’ll ever face — bringing challenges like imposter syndrome, micromanagement tendencies, and even loneliness.In this episode, we explore how to navigate that tricky middle ground between being “one of the team” and stepping into your new leadership role with clarity and confidence. You’ll learn how to avoid common pitfalls, build trust, and take simple steps to lead with greater self-awareness, integrity, and connection.In this episode Al McBride speaks with leadership coach David Hatch about the six key challenges new managers face — and what to do about them. Whether you’ve just been promoted or you’re building a team from scratch, this conversation will help you grow into the leader your people need.GUEST BIO:Everyone has a story to tell about a bad manager. David Hatch is on a mission to change that by bringing great leadership to every new manager he meets. David helps new managers and first time founders with their leadership skills, so they can become leaders not bosses, lead with integrity, and build happier, higher performing teams, more effective organisations, and, ultimately successful businesses.David has over 20 years of leadership experience, a MSc in Business and Management and is a Fellow of the Institute of Leadership and Management.TOPICS EXPLORED:Transitioning from doing the work to leading the work: why it’s one of the toughest career shiftsThe hidden complexity of being promoted from within and managing former peersSix core leadership challenges every new manager faces: from imposter syndrome to uncertaintyMicromanagement vs. hands-off leadership: finding the right balanceWhy loneliness is a common (but overlooked) struggle for new leadersThe importance of early conversations to align expectations with your teamHow self-awareness lays the foundation for authentic leadershipThe power of networking for emotional support and leadership developmentUsing fictional leadership archetypes to uncover personal leadership valuesRESOURCES: David Hatch's Leadership Hero Quiz: https://leadingwithintegrity.co.uk/leadership-resources/leadership-hero-quiz/CONNECT WITH DAVID HATCH:On LinkedIn: https://www.linkedin.com/in/davidhatch-leadernotaboss/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

SHOW NOTES:Are your interviews, negotiations and client conversations not yielding the results you expect? The problem might not be what you're asking, but how you're asking it. Explore the nuances of effective interviewing and negotiation strategies with Mark Anderson, an expert in investigative techniques and behavioral science, in this enlightening episode of the Dealing with Goliath podcast.In this discussion, Mark sheds light on the transition from traditional to evidence-based, psychologically sound interviewing methods. He explores the pivotal role of rapport and authenticity in communication, offering practical tips on asking the right questions and building genuine connections. Whether you're looking to refine your professional interactions or enhance your investigative skills, this episode is packed with insights that can transform your approach.GUEST BIO:Mark Anderson is the Director of Training and Development with Anderson Investigative Associates. He is a career interviewer in the audit and investigation arena who believes interviewing is a skill at the foundation of our best and most complete work.He is a retired Special Agent with the U.S. Department of Justice, Office of the Inspector General (DOJ/OIG), and also served as a Special Agent with the FBI, the U.S. Nuclear Regulatory Commission, and as a Deputy Inspector General with the New York State Office of the Inspector General. Before retiring he instructed interviewing in the Behavioral Science Division at FLETC.His focus in training is the need for rapport and establishing commonality with those who we interview. This is done with the goal of maximizing the quality and quantity of information that we obtain. He instructs in the areas of interviewing, interrogation, employee misconduct, ethics, investigation planning, public corruption, and other requested areas of investigation, audit, evaluation, human resources, compliance, and inspection work.TOPICS EXPLORED:- Foundational Interviewing Skills: The critical importance of rapport and commonality in extracting quality information during interviews.- Modernizing Interview Techniques: Shifting from outdated, confrontational methods to evidence-based, psychologically sound practices.- Stress and Its Impact: How stress influences fallback to outdated techniques during high-stakes interviews and negotiations.- Rapport Building and Its Pitfalls: Effective strategies for establishing genuine connections and the common errors that break them.- Authentic Communication: The significance of authenticity and self-knowledge in building trust and credibility.- Asking the Right Questions: Moving away from yes/no questions to open-ended questions that elicit comprehensive responses.- Continuous Learning and Integrity: Mark’s approach to constantly updating his methods and materials to stay credible and effective.- Manipulation vs. Influence: Exploring the ethical boundaries in professional interactions, focusing on intent and outcomes.- Self-Knowledge as a Tool: The power of deep self-awareness in maintaining integrity and managing challenging interactions effectively.RESOURCES:Mark's Website www.andersoninvestigative.comOver 100 insightful articles on interviewing & having better conversations: https://andersoninvestigative.com/blog/CONNECT WITH MARK ANDERSON: On LinkedIn: If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Many small business owners struggle with sales, not because they lack a great product or service, but because they’re uncomfortable “selling themselves.” They overinvest in polished branding, only to freeze when it’s time to show up and connect. If this sounds familiar, you’re not alone and this episode is for you.Discover how to bridge the gap between marketing and sales to create a more authentic, customer-focused business. We'll explore how to overcome the fear of rejection, build momentum without burning out, and use real conversations to unlock smarter strategies that actually work.In this episode of Dealing with Goliath, host Al McBride speaks with Ciaran and Rachel McKenna of Wood Hazel Consultancy. With decades of combined experience in sales and marketing, they share practical advice for reluctant salespeople and growing teams on how to align their message, process, and customer experience.Listen now to sharpen your edge and build a business that connects and converts.GUEST BIOS:Ciaran and Rachel McKenna run Wood Hazel Sales and Marketing Management Consultancy.Ciaran boasts a robust career in senior management and sales leadership. Known for his excellent track record in boosting profit growth under various market conditions, he is recognized for his great listening skills, intuition, and fearless commitment to accountability, often asking the tough questions that drive progress. He is profoundly supportive, always considering the holistic development of his clientsRachel McKenna is a seasoned marketing professional and mentor with a strong commercial sense, having cultivated her expertise primarily in the financial services sector across the UK and Ireland, alongside experiences in retail and startups, which has equipped her to lead marketing teams highly successfully. She values the authentic qualities of individuals and champions the belief that our unique differences enhance our collective strength.TOPICS EXPLORED:Bridging the gap between sales and marketing for aligned customer engagementWhy authentic branding starts with the business owner's true personalityThe role of collaboration and listening in cross-functional business successHow real-time customer conversations outperform costly market researchOvercoming fear of selling: shifting mindset from ‘sales’ to ‘helping’Building confidence for “reluctant salespeople” to grow their businessCommon pitfalls small business owners face in marketing and sales alignmentThe danger of misaligned branding that doesn’t match the service experienceReframing rejection in sales: why “no” is often more valuable than “maybe”RESOURCES:  Wood Hazel : https://woodhazel.ie/ YouTube:  https://www.youtube.com/@woodhazelconsulting4473 CONNECT: On LinkedIn: Ciaran McKenna https://www.linkedin.com/in/ciaran-mc-kenna-3b24318b/Rachel McKenna https://www.linkedin.com/in/rachel-mckenna-25a56237/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

When communication breaks down in an organization, the consequences are costly, misalignment, conflict, and disengagement. Too often, leaders try to fix the problem by focusing on individuals rather than addressing the broader cultural and structural issues at play. So how do you create an environment where people communicate clearly, collaborate effectively, and align with a shared mission?In this episode of Dealing with Goliath, host Al McBride is joined by Dr. J Rodriguez, an expert in ethical and effective communication. Together, they explore the hidden challenges that prevent teams from working cohesively, the impact of incentives on workplace culture, and the key steps leaders can take to foster trust, connection, and collaboration.If you want to build stronger teams, reduce conflict, and ensure your messaging truly resonates, this episode is packed with actionable insights. Tune in now to learn how to turn communication challenges into opportunities for growth.GUEST BIO:Dr J Rodriguez helps people communicate better — clearly, authentically, and inclusively.Messaging is tricky. Figuring out what to say, how to say it, and how to truly connect, whether with your team, clients, or a broader audience, it can feel overwhelming. That’s where Dr. J. comes in.With the mind of a scientist, the heart of a coach, and the strategy of a seasoned communicator, he transforms messaging from a challenge into an opportunity. Through workshops, presentations, and consulting, he helps organizations and individuals craft powerful, ethical, and effective communication.A master educator with 20+ years of experience, Dr. J. has worked with corporations, universities, and even survivors of abuse—one of his greatest honours. His expertise lies in message development, leadership presence, and audience engagement that truly resonates.TOPICS EXPLORED:The Power of Effective Communication: How clarity, authenticity, and inclusivity enhance messaging in business and leadership.The Challenge of Organizational Communication: Common issues like lack of transparency, conflict, and misalignment in teams.The Greater Good vs. Individualism: Why self-centred workplace cultures hinder collaboration and performance.The Role of Brain Hemispheres in Communication: Insights from Dr. Iain McGilchrist on balancing logic and big-picture thinking.How Workplace Culture Shapes Behaviour: The impact of incentives, competition, and leadership on team dynamics.Common Mistakes in Fixing Communication Issues: Why focusing on individuals instead of systemic issues fails to solve the problem.Strategies for Creating a Collaborative Culture: Practical steps to align teams and build a mission-driven workplace.Trust and Psychological Safety in Organizations: How a lack of trust undermines team cohesion and engagement.The Three Ways to Address Toxic Work Environments: Start a conversation, change the situation, or exit if necessary.How to Build Genuine Connection and Rapport: The importance of eye contact, conversation, and recognizing humanity in others.RESOURCES:Ted Talk: https://www.youtube.com/watch?v=r-CEAZEexlECONNECT with Dr J. Rodriguez:On LinkedIn:  https://www.linkedin.com/in/jos%C3%A9-i-rodr%C3%ADguez-phd/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Would you like to turbocharge your high-ticket sales and drastically cut down your sales cycle? In this episode of the Dealing with Goliath podcast, Simon Severino unpacks powerful strategies that streamline sales processes and build rapid trust with potential clients online. Discover the secrets to optimizing your daily interactions and effectively capturing your audience’s attention from the first click.Learn from Simon's expert insights on  how to find, refine and prioritise tasks that propel business growth and how to effectively engage with clients to maximize conversion rates. He breaks down the essential steps to developing a repeatable sales method that any team can follow to achieve consistent results.If you’re seeking to elevate your business strategy and see tangible results, tune in now to start refining your approach and boosting your sales efficiency.GUEST BIO:Simon Severino has created more than $2Bn in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it.Now, he shares his proven templates with high-ticket entrepreneurs. They typically reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar.Simon is the Author of "Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business", a Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, and Triathlete. Has appeared on over 1300 podcasts. TOPICS EXPLORED:Initiate and close high-ticket sales online using effective digital communication strategies.Generate daily client engagement through proactive social media interactions and targeted out reachTailor marketing messages precisely to each stage of the buyer's journey to maximize impact.Design websites to captivate and engage visitors immediately by centring on their needs and challenges.Harness both positive and negative feedback to continuously refine and improve your offerings.Standardize sales processes to ensure consistency and scalability across your sales team.Focus rigorously on essential activities that directly contribute to achieving business objectives.Cultivate a culture of opportunity within your team to foster ongoing client interactions and leads.Simplify complex offers to enhance understanding and appeal to potential clients.Optimize resource allocation to eliminate inefficiencies and boost overall business performance.RESOURCES:Strategy Sprints Strategy Sprints | B2B Sales Youtube ChannelStrategy Sprints PodcastKindle Book, Amazon US: Strategy Sprints by Simon Severino, 12 Ways to Accelerate Growth for an Agile BusinessCONNECT WITH SIMON SEVERINO:On LinkedInIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

SHOW NOTES:Are you struggling to communicate effectively in high-stakes business situations? Discover essential strategies to enhance your negotiation and presentation skills in this enlightening episode of the Dealing with Goliath podcast. We dive into the complexities of business communication with expert James Carson, a renowned communication strategist. James shares invaluable insights on building confidence, avoiding common pitfalls, and mastering the art of influence in business environments.Tune in to learn from James Carson's vast experience and discover how to transform your communication challenges into opportunities for growth and success. Don't miss this chance to elevate your negotiation and presentation skill.GUEST BIO:James Carson is an accomplished communication strategist with extensive experience as a speaker and business training with a proven ability to inspire and guide clients to reach their full potential. As a skilled business trainer, James specialises in negotiation, making complex concepts accessible to learners at all levels.He is also a sought-after speaking coach and mentor, passionate about helping others develop their speaking voice. Founder of Common Sense Teaching, James focuses on High-Level Business Communication Training, helping individuals and businesses enhance their presentation skills to boost sales and profits. Known for his engaging style and dedication, James is a trusted advisor and respected leader in his field.TOPICS EXPLORED:Common challenges faced by newly promoted business leaders.The pitfalls of attempting to solve communication issues without external help.Strategies for building confidence and effectively communicating in business settings.Utilizing professional broadcasting techniques to improve public speaking skills.Practical advice on using recording tools for self-evaluation and improvement.Toastmasters International: Accessible resources for enhancing communication skillsMindset in negotiation: Establish a collaborative, relationship-building approach to business interactions.The psychological impact of being unprepared in business communications and how it affects performance.Effective methods for receiving constructive feedback to enhance speaking and negotiation abilities.Professional role models in developing communication and presentation skills.Techniques for transforming apprehension and anxiety into confidence and assertiveness in business settings.RESOURCES:Develop leadership and speaking skills: Toast Masters International https://www.toastmasters.org/Free Discovery Call with JamesCONNECT WITH JAMES CARSON: On LinkedIn: https://www.linkedin.com/in/jamesrcarson/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Discover how to write a book that engages your ideal clients and advances your business. In this Dealing with Goliath episode, host Al McBride talks to Ben Gioia, a master at transforming expertise into bestsellers. Explore strategies to streamline your writing process, ensure your book resonates with your audience, and transform readers into clients.Ben shares pitfalls to avoid and tips on leveraging your intellectual property effectively. Join us as he provides actionable strategies for impactful authorship that aligns with your business goals. Learn how to craft a purpose-driven book that delivers results. GUEST BIO:Ben Gioia teaches consultants, coaches, leaders, speakers, and small-business owners how to make 6- or 7-figures without selling a single book! He's a four time  international bestseller, podcast, and radio host. As a book coach, business strategist, and publishing advisor, his teachings are used by more than 100,000 people. Ben has trained 100s of millionaires at Stanford University, helped a Fortune 100 create a mindfulness and empathy video game for 20,000 employees, and launched the world’s largest magazine (AARP). On top of facing death four times in India in 72 hours and hospice volunteering, he reads fiction voraciously, has sat more than 150 days of silent meditation, and gives 10% to companies making an impact.TOPICS EXPLORED:How to get leads from the book even before you've written itKey author mistakes, such as misaligning book content with audience needs.The importance of retaining intellectual property rights when publishing.Strategies for using client conversations to tailor book content and language.The impact of effective client interviews on book relevancy and business opportunities.Recommendations for self-publishing and hybrid publishing models over traditional publishing.How ongoing client dialogue can fund the book writing process and foster business growth.An assessment tool for evaluating the potential success of a book before publication.RESOUCRES: Book Success Assessment: https://www.influencewithaheart.com/booksuccessguaranteedBen Gioia's Website: https://www.influencewithaheart.com/CONNECT WITH BEN GIOIA:On LinkedIn: https://www.linkedin.com/in/bengioia/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Struggling with internal doubts and external judgments while striving for success? Discover the hidden barriers holding you back in this insightful episode. Learn how to break free from the five universal fears that plague leaders and entrepreneurs, and unlock your true potential.Elizabeth Smith, a self-leadership coach with a background in mental health and nursing. Elizabeth shares her unique insights into the psychological challenges faced by high-achieving business leaders, offering practical advice on managing emotions, setting priorities, and investing in personal growth.Understand the critical mindset shifts needed for sustained success and how to navigate the complex emotions of leadership. Transform your approach to business and personal development!GUEST BIO:Liz Smith describes herself as a Self-Leadership Coach with a passion for cracking cognitive codes to extraordinary leadership. With a number of professional years spent in the field of Mental Health Nursing and management she has honed her skills in communication, human behaviour and leadership.Having had a successful career in the NHS and developing The GURU CODE methodology, Liz brings a unique perspective to the table, blending therapy and coaching together, with an understanding of the pressures of Leadership.TOPICS EXPLORED:Fear and Self-Doubt in Leadership: The five universal fears (extinction, ego death, manipulation, loss of autonomy, and separation) that often hold leaders back and how these fears manifest in professional settings.The guilt entrepreneurs feel when deviating from traditional career paths, the external judgments they face and it's impactMindset and Emotional Management: The importance of starting the day with a clear mindset, setting achievable goals, and managing emotions to enhance business performance and maintain a positive outlook.Effective Time Management: Strategies like the “winners list” to prioritize and focus on five key tasks each day to ensure continuous business growth without overwhelming oneself.The critical need and long-term benefits of investing in oneselfTechniques for building rapport and trust in negotiationsStrategies for dealing with rejection and objections in sales and negotiationsRESOURCES:Elizabeth Smith's Website: https://thegurucode.co.uk/The Guru Code Methodology: https://thegurucode.co.uk/the-guru-code-methodology/Liz Smith's Collection of Resources: https://thegurucode.co.uk/resources/Including free pdf downloads: Areas of insight guaranteed to accelerate your transformationYour Breakthrough to Brilliance, KPI's That ConnectCONNECT WITH LIZ: On LinkedIn: https://www.linkedin.com/in/elizabeth-smith-theguruco/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you living up to your definition of success or someone else's? What does success mean to you? As business leaders, it can be too easy to chase a definition of success that has been foisted on us by others or may once have resonated but now no longer fits with the leader we aspire to become.Without an authentic and personal definition of success, we can fall into a cycle of wavering between projects, being solely influenced by external trends or comparisons with our competitors and peers. This episode will guide you in uncovering your own interpretation of success and how to pursue it with purpose and without distraction.GUEST BIO:Helen Tuddenham is an executive coach and leadership development consultant, who works with experienced professionals to help them untangle the complexities of leadership.She supports them to figure out what’s holding them back and eliminate those sticking points. As a result, they gain fresh perspectives on who they are and how they lead, and an ability to take on new challenges and thrive in their career.Prior to setting up her own business, Helen was a Director of the People and Culture Risk team at PwC UK, advising finance, internal audit, and compliance teams on improving capability and culture. She is also a non-Exec Director and chartered accountant.RESOURCES:Helen's Website: https://www.helentuddenhamconsulting.com/Helen's: Free Career Planning & Progression DocumentHelen's Free Getting Unstuck ResourcesHelen Tuddenham's: Business Bookshelf for the Evolving ExecutiveAmazon Kindle Uk: Playing Big: For Women Who Want to Speak Up, Stand Out and Lead by Tara MohrAmazon Kindle US: Playing Big: For Women Who Want to Speak Up, Stand Out and Lead by Tara MohrCONNECT WITH HELEN TUDDENHAM:On LinkedIn: https://www.linkedin.com/in/helentuddenham/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you struggling to manage your time, prioritize tasks, and avoid burnout while trying to innovate and scale your business? Discover agile coaching strategies that can transform chaos into productivity in this insightful episode.James Parnell, an expert Agile coach, dives deep into how entrepreneurs can harness agile methodologies to maximize efficiency and drive high performance across their teams. Learn how to make agile predictions, streamline business processes, and focus on what truly moves the needle in your organisation.James is an agile coach who helps entrepreneurs and their teams get great work done quickly.He works with entrepreneurs and business leaders who need a highly innovative team and better systems to sustain performance. James' applies Agile methodology from project management, highlighting the importance of measuring velocity and using it to predict future work. By prioritizing tasks and simplifying productivity, individuals can reduce stress and increase productivity.If you're worried about time, money and energy, Ask yourself, are you spending too much time IN the business rather than ON it?As James says, "if you’re driving, you cannot tune the engine".TOPICS EXPORED:Expedite work by emphasizing innovation and system optimization, utilizing historical data for accurate project predictions despite inherent unpredictability.Agile coaching involves adapting to change in chaotic environments by making time-limited predictions and measuring velocity, enabling focus on execution through prioritizing top initiatives.Common mistakes addressed include lack of focus, inefficiency, and burnoutCapacity-based planning, starting with 8-10 hours of meaningful work weekly, to improve work-life balance and reduce stress.Reduce tasks on a to-do list to make it more realistic and attainable, focusing on fewer tasks at the start of the week to avoid mid-week decision fatigue.Schedule meetings strategically to preserve periods of deep thinking and creativity, recognizing individual differences in productivity rhythms.The challenge of feeling overwhelmed is addressed with the "DNA" (Decide the Next Action) framework to help pinpoint effective next steps in project execution.The concept of "Essentialism" emphasises the importance of focusing on the most impactful tasks to simplify workload and alleviate stress.Knowledge workers typically accomplish only about 2.5 hours of valuable work per week, with recommendations to focus less on quantity and more on simplifying tasks to boost success rates.RESOURCES:Amazon.co.uk Kindle Book: Essentialism, by Greg McKellenJames Parnell's Website: https://jameseparnell.com/CONNECT WITH JAMES PARNELL: On LinkedIn: https://www.linkedin.com/in/jameseparnell/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you struggling to manage your team's productivity and keep up with the ever-increasing demand for work-life balance? Imagine a work environment where burnout is drastically reduced, and productivity soars—all within a four-day workweek. Implementing a four-day week can significantly increase revenue, reduce staff turnover, and enhance work ability. GUEST BIO:Dr. Dale Whelehan is dedicated to creating a million new years of free time alongside a remarkable team of collaborators. As a Social Entrepreneur, Behavior Scientist, and Chief Executive Officer with a degree from Trinity College Dublin, Dr. Dale has a diverse background spanning human capital, organizational behavior, management, change, culture, workforce experience, performance consulting, representation and rights, and quality assurance. He leads the team at 4 Day Week Global, a not-for-profit organization committed to creating a million new years of free time. This group provides a platform for individuals passionate about advocating for the four-day workweek as a crucial part of the future of work. Under his leadership, the organization has supported international pilot studies to explore the feasibility of reduced working hours across various sectors and jurisdictions.Recently, his team was recognized in the TIME 100 Most Influential Companies of 2023 and highlighted by Forbes as one of the most promising changes of the year. Dr. Dale and his team have discussed the advantages of a four-day workweek in leading publications, including The Atlantic, INSIDER, The New York Times, Bloomberg, Fast Company, BBC, Sky News, and the Wall Street Journal.TOPICS EXPORED:Dr. Dale Whelehan discusses the transformative effects of a four-day workweek, including increased revenue, fewer resignations, and enhanced productivity.It's not working four days instead of five, it's the methods to get five days work done in just four days.The shift from time-based to outcome-based productivity is crucial along with overcoming fear of change.Defining productivity is key, with a focus on moving from arbitrary metrics to outcomes-based measurements.Burnout is a significant issue across various industries, exacerbated by long hours and high turnover, impacting overall workplace culture.Only 10% of workers in Ireland and the UK are engaged; trust, autonomy, and recovery are key to fuelling intrinsic motivation.The importance of balancing work-life, with a compressed workweek allowing for increased focus, rest, and recovery.The four-day workweek enhances workplace motivation, collaboration, and individual performance, fostering trust and respect within organizations.Implementing a four-day workweek involves cultural adjustments and training to help employees manage performance and recovery during time off.RESOURCES:4 Day Week Global Website: https://www.4dayweek.com/Read about 4 Day Week Research & Pilot Studies: https://www.4dayweek.com/researchCONNECT WITH DR DALE WHELEHAN: On Linkedin: https://www.linkedin.com/in/dale-whelehan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you prepared for the day you exit your business? Many owners aren't, risking their hard-earned nest egg by waiting too long to plan their departure. In this eye-opening episode of the Dealing with Goliath Podcast, we dive into the critical yet often overlooked aspects of exit planning. Discover the optimal timeline for a smooth transition, common pitfalls to avoid, and actionable steps to ensure your business thrives even in your absence.Host Al McBride welcomes Julie Keyes, a certified Exit Planning Advisor and founder of Key Strategies, who shares her extensive experience and insights on maximizing exit and transition options for business owners. Whether you're contemplating selling soon or years down the line, this episode is a must-listen. Join us and take the first step towards securing your legacy.GUEST BIO:Julie Keyes is a Certified Exit Planning Advisor and the founder of KeyeStrategies, specialising in exit and transition consulting, leveraging her extensive entrepreneurial experience. Understanding the challenges of ownership, she aids business owners in maximizing their exit and transition options.Julie is deeply involved with the Exit Planning Institute, contributing as a faculty member, a Leadership Council member, and is a two-time recipient of EPI’s “Thought Leader of the Year” award.She is a sought-after speaker, and in 2021, she released the 2nd Edition of “Poised for Exit,” a practical guide for private business owners on the business exit process, complemented by her weekly podcast available on major platforms, offering insights for business owners and advisors.She has also developed an online course, “Business Transition Readiness: An Owner’s Guide to the Process”, focusing on educating business owners on Exit Planning. Julie enjoys spending quality time with her family, including her 8 children and 10 grandchildren.TOPICS EXPLORED:Privately held business owners face the challenge of not being prepared for exit, which can jeopardize their liquidity.10 years for family business transition, 2-3 years for non-family business sale.Business succession planning and key common mistakes to avoid.Emotional readiness is crucial for business owners transitioning out of their business.Entrepreneurs must be self-aware and courageous in their business journey, seeking proper advisors and upgrades as needed.Optimize businesses for sale with a focus on delegation and value growth.Owners should delegate tasks to make their business less dependent on them, increasing its value and appeal to potential buyers.Seeking professional advice in business can net significant financial gains, $10ks, $100,000s, even millions of dollars in the difference.RESOURCES:Websites: https://keyestrategies.com/https://www.poisedforexit.com/ and book linkOnline Course, “Business Transition Readiness: An Owner’s Guide to the Process”Julie's Poised for Exit Podcast: https://keyestrategies.com/podcast/CONNECT WITH JULIE KEYES:https://www.linkedin.com/in/juliekeyes/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Struggling to make your mark in a sea of sameness? In this espresso shot episode of "Dealing with Goliath," host Al McBride converses with Donnie Bryant, a direct response copywriter and marketing consultant who’s mastered the art of standing out. Donnie, whose strategies have powered over $120 million in sales, delves into the essence of leveraging the human attention algorithm to not just capture attention but to convert it into meaningful action. He emphasizes the critical mistake businesses make: focusing too much on themselves rather than on the unique value they bring to their customers' lives.Donnie’s expertise in distinguishing your offering in a crowded market could be the game-changer your business needs.Don’t let your message get lost in the noise. Tune in to discover how to showcase your unique value and truly connect with your audience. Listen now to "Dealing with Goliath" for your quick fix of profound business insights.GUEST BIO:Donnie Bryannt is a direct response copywriter and marketing consultant who helps his clients leverage the human attention algorithm, then convert that attention into action.His copy has generated over $120 million dollars in sales for his clients.Donnie believes Your marketing needs to showcase your unique value and communicate what that actually means in your customer's life in a compelling way. Otherwise you're wasting time, effort and money.Worse than that, you won't be able to accomplish the purpose your business exists to carry out.That's where Donnie can help.TOPICS EXPLORED:How his copy has generated over $120 million in sales.How to stand out from the crowd and differentiate yourself.Common mistakes people make when they are trying to improve their marketing results.The most compelling thing to do is focus on the pains, problems and fears.You have to be appealing in a way that is talking about those things that matter to your audience. "Ferrari has the opposite appeal". For many financial companies, they are really targeting men, even though 50% of the population are women with plenty of money.Take the time to think about how your audience makes a buying decision and align your messaging with that.Hack the human attention algorithm.How to get attention from the people you want to talk to.The number one insight on negotiating.Put everything in terms of understanding your core audience.When people feel understood, it is the start of trust and it buys goodwill. RESOURCES:Donnie's Website and Blog: https://donnie-bryant.com/Free Training: Hacking the Human Attention AlgorithmCONNECT WITH DONNIE: On LinkedIn: https://www.linkedin.com/in/donniebryantjr/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you tired of the constant pressure of short-term objectives overshadowing your core values? Marcus Cauchi delves deep into the pitfalls of traditional sales and marketing practices that result in poor conversion rates, wasted resources, and fleeting customer relationships. Discover the importance of understanding your customer's journey, the need for simplicity in technology, and the concept of the "anti-ICP." Marcus doesn't just identify the problems; he offers a new perspective on business development, focusing on genuine relationship-building and consistently delivering value.From broader economic challenges to the power of human-AI partnerships, this episode is packed with insights that challenge conventional thinking. Are you ready to pivot from a transactional mindset to one that prioritizes long-term value and relationships? GUEST BIO:Marcus Cauchi has 35 years of failure, scar tissue and bad decisions in sales, in management and in business, under his belt. He’s served across over 500 market segments. He can be found running a series of (usually) non-fatal experiments, deliberately finding ways to do more with less, to remove unhelpful friction, to free up time for higher value activities. He asks challenging questions that make you reassess your status quo, that help you find a better path to your intended outcomes.He is co-author of Making Channel Sales Work. He’s married with 3 daughters, is a Prolific LinkedIn content producer. He is founder of Sales: a Force for Good and The Red Thread EcosystemTOPICS EXPLORED: - Values vs. Short-Term Objectives: How to find balance in achieving your goals without selling out.- Stepping into Your Customer’s Shoes: The power of understanding the customer's journey and why it’s not about you.- Mistakes & Mindfulness:** The importance of slowing down, reflecting, and seeking external perspectives in sales.- Tech Troubles: Why simplicity in technology can be a game-changer for sales efficiency.- Identifying Task Value: Distinguishing between $10 tasks and $10,000 tasks for strategic focus.- Redefining the Ideal Customer: Going beyond the usual customer profile to understand the "anti-ICP".- The Broken Cycle of Traditional Marketing: How inefficient practices hurt sales and the push for a new customer-centric approach.- Building Trust in Sales: Why transactions aren’t the be-all and end-all and the potential of joint ventures and affiliates.- Marcus's Economic Insights: The significance of systems thinking, global challenges, and the move towards a resilient, circular economy.- Deep Dives with AI: Marcus's collaborative program on harnessing AI for better conversations, questions, and understanding customer psychology. RESOURCES:Marcus Cauchi Resources: https://www.laughs-last.com/recommendations/On Soundcloud: Jobs to Be Done Podcast, JTBD, Mattress Interview Episode Jobs To Be Done Podcast Homepage: https://jobstobedone.org/topics/radio/The Inquisitor Podcast with Marcus Cauchi: https://www.laughs-last.com/theinquisitor/CONNECT WITH MARCUS CAUCHI: On LinkedIn: https://www.linkedin.com/in/marcuscauchi/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Sasha Garcia is on a mission to guide tech entrepreneurs in starting, scaling, and selling their businesses successfully. In this insightful episode, Sasha shares valuable strategies to overcome common challenges and achieve rapid business growth.Discover the power of decisive action in overcoming fear and propelling your business forward. Sasha emphasizes the role of responsibility as a catalyst for personal and professional development. Taking on more significant responsibilities can motivate you to actualize your vision and support your entrepreneurial goals.Struggling with confidence issues or procrastination? Sasha provides practical exercises to boost your self-assurance and address procrastination head-on. Regain control, eliminate self-doubt, and stay focused on your path to success.Entrepreneurship demands mental clarity and unwavering focus. Sasha highlights the transformative impact of meditation and self-coaching in achieving and preserving mental clarity, essential qualities for navigating the uncertain terrain of entrepreneurship.GUEST BIO:Sasha Garcia is a Founder of The CEO University. She has more than 12 years of entrepreneur experience in the tech industry, including in Board Advisor, and Mentoring roles, which lead her to found The CEO University, the 1st business school that's run by tech founders, where she helps entrepreneurs start, scale and sell their businesses.TOPICS EXPLORED:Discover the importance of taking decisive actions to overcome fear and drive rapid business growth.Learn how shouldering greater responsibilities can act as a powerful catalyst for personal and professional development.Explore practical exercises to boost self-assurance and effectively combat procrastination.Uncover the transformative benefits of meditation and self-coaching in maintaining mental clarity and focus.Gain insights into the common hurdles faced by entrepreneurs and effective strategies to surmount them.Understand why authenticity is key in choosing business endeavours that align with your passions and long-term vision.Explore the significance of data collection and analysis in refining business strategies and achieving entrepreneurial success.RESOURCES:Amazon UK Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your LifeAmazon US Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your LifeCONNECT WITH SASHA GARCIA: On LinkedIn: https://www.linkedin.com/in/sasha-garcia-theceo/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Join Lloyed Lobo, co-founder of boasts.ai and author of "From Grassroots to Greatness," as we uncover the essence of community over cutting-edge technology and we see how a company can triumph by focusing on its dedicated followers.We dissect the layers of audience, community, and movement, while examining how AI can strengthen, not sever, human ties.Gain insights on startup evolution and the CAMPER framework. Lloyed's personal tale emphasizes achievements beyond material gains. GUEST BIO:Lloyed Lobo, a Gulf War refugee, co-founded Boast.Al, achieving eight-figure revenue through a Community-Led Growth model. He also launched Traction, aiding over 100k innovators. His book, ‘From Grassroots To Greatness,’ provides strategies on brand building and topped Amazon's startup charts. Featured in Fox Business and Techcrunch, he's a sought-after speaker at events like SaaStr.TOPICS EXPLORED:The enduring role of community in company longevity and impact.Harley Davidson's example of community-centric approach as a lifeline in the face of bankruptcy.The evolution of companies alongside technological shifts: from internet to AI.How community elevates a product beyond mere commodity status.The progression of iconic brands: Audience ➔ Community ➔ Movement ➔ Cult/Religion.Leveraging AI to enhance, not replace, human community-building.Human-to-human engagement's superior influence compared to brand-to-human interactions.Lloyed Lobo's personal experiences: Gulf War, summers in Mumbai slums, and the significance of community.The challenges and triumphs of nurturing the startup ecosystem: from modest meetups to impactful media engagements.The CAMPER Framework's essence in fostering happy, engaged communities.RESOURCES:On Amazon.com Kindle: From Grassroots to Greatness by Lloyed LoboOn Amazon.co.uk Kindle: From Grassroots to Greatness by Lloyed LoboLloyed's Webiste: https://www.lloyedlobo.com/For the Book: https://fromgrassrootstogreatness.com/Boast.AI: https://boast.ai/Traction: "is a global community of more than 100k entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences".🌐 Website: http://www.tractionconf.io📺 YouTube: https://www.youtube.com/c/TractionConf🎙️Spotify: https://spoti.fi/3grEwKb🎙️Apple: https://apple.co/3J7k8Kz🎙️Google: https://bit.ly/3rww8PE CONNECT WITH LLOYED LOBO:On LinkedIn: https://www.linkedin.com/in/lloyedlobo/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Ready to transform your Instagram presence from mediocre to magnetic? In this electrifying episode, join host Al McBride as he sits down with Jake Adam Davey, the UK's leading Instagram marketing guru, and global educator. Discover the secrets behind Instagram's explosive power, proven to generate over $14 million in sales for Jake's clients.🤔 Struggling to monetize your expertise? Jake reveals why Instagram is the ultimate platform for coaches, consultants, authors, speakers, and course creators. Learn how to captivate your audience, tell compelling stories, and nurture deep connections that convert.📊 Jake drops astonishing Instagram stats and unveils a game-changing strategy to spend less time while reaping bigger rewards. Plus, he shares his "Happy Friday" magic to rekindle cold conversations.👉 Don't miss this chance to boost your brand and sales on Instagram. Tune in now and seize your Instagram marketing mastery! 🚀 #InstagramMarketing #BrandGrowth #PodcastEpisodeGUEST BIO:Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator, featured in a wide range of media outlets including CBS, NBC and Fox.Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.TOPICS EXPLORED:Identifying the ideal clients for Instagram marketing and the common challenges they face.Why Instagram is a powerful platform for individuals in various niches, including coaches, consultants, experts, speakers, authors, and course creators.Utilizing Instagram to tell compelling stories, build relationships, and connect with your audience.Key Instagram statistics, including its massive user base and daily usage trends.Strategies to avoid getting lost in social media distractions and how to efficiently manage your time on Instagram.Marketing publicly, sell privately: Common mistakes people make when trying to use Instagram for business.Building a system for consistent Instagram success and avoiding the pitfall of inconsistency.Practical steps to start building your brand on Instagram, including modeling successful influencersCreate vertical video content and why it matters.Free Resource: for optimizing your Instagram posts and improving your engagement and results.Insights on negotiation, rapport building, and connection with clients, customers, or counterparts, with a focus on maintaining ongoing conversations.A valuable tip for rekindling cold conversations on InstagramRESOURCES:Free Training: https://JakeAdamDavey.com/InstaGalacticCONNECT WITH JAKE:On LinkedIn: https://www.linkedin.com/in/jake-davey-ig/On Instagram:  https://www.instagram.com/jakeadamdavey/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Stuck in a career income rut? Tired of being overwhelmed by your schedule? This episode explores how to break free by converting your expertise into an online education business. We talk to John Meese, an authority on helping professionals scale their income. John advises against typical mistakes like overselling low-value products and highlights the importance of selling outcomes, not time. Listen in for strategies that apply to anyone from finance execs to therapists who've reached an income plateau. You'll also get tips on creating impactful offers and recognizing the value you bring to clients.GUEST BIO:John Meese helps experts turn their wisdom into wealth by building a thriving online education business! He is the author of the award-winning bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) as well as Always Be Teaching, and he writes the Sell Your Smarts newsletter at JohnMeese.com.John love helping smart professionals create a profitable product strategy based on their knowledge and expertise. I teach a Gateway, Membership, and Flagship product strategy that together creates a Seven Figure School.TOPICS EXPLORED:The limit to how much they can earn by selling their time.Shift focus from linear growth tied to time, towards exponential growth that isn't.Raising rates or creating low-cost gateway products like ebooks can seem logical but often lead to a work and income ceiling.Start with high-value "flagship" products, like group coaching programs, that require fewer sales to generate significant revenue.Transitioning from selling a service to selling a product often involves selling a promise or transformation instead of hours worked.Reframe what you're selling from an hourly basis to a solution-based promiseAvoiding acting like a 'bank'  as it ties up your time and resources Genuinely believe in the transformation your product can bringWhat is the 'tragedy' you're trying to prevent by offering your serviceRESOURCES:John's Website: https://sellyoursmartsonline.com/Amazon Kindle Book: Survive and Thrive: How to Build a Profitable Business in Any Economy, by John Meese Amazon Kindle Book: Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online, by John Meese CONNECT WITH JOHN: On LinkedIn: https://www.linkedin.com/in/john-meeseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Are you tired of the chaos in your sales strategy? Do you find yourself struggling to scale your business? Today's guest is a true sales powerhouse: Scott Leese. With a remarkable track record of six times sales leader, four times founder, and three-time author, Scott is your go-to consultant for transforming chaos into streamlined success. His consultancy, founded in 2016, focuses on scaling companies from zero to $25 million in annual recurring revenue.Scott guides founders and leaders in crafting scalable, efficient, and profitable sales organizations. His philosophy? He's not here to do everything for you. He's here to empower you with the skills and knowledge to become self-sufficient and avoid the need for external help in the long run.In this episode, Scott shares invaluable insights about identifying your ideal client, avoiding common mistakes in sales, and crafting an executive partnership that drives success. He emphasizes the power of clarity in your ideal customer profile and the significance of asking the right questions to build rapport and trust. Scott's approach goes beyond conventional consultancy; it's about fostering true collaboration and learning.GUEST BIO:Scott Leese Consulting was founded in 2016 with a focus on companies scaling from $0 - $25m Annual Recurring Revenue. He works with both domestic and international companies on sales strategy, playbook creation, rev ops processes, recruiting, and coaching/training, and more. He teaches founders and leaders how to build scalable and successful sales organisations.Scott has spent the better part of the last decade building communities that provide people with a safe space to learn, grow, and develop their skills.He's authored two Amazon #1 best-selling books: "Addicted to the Process", and "More Than a Number" and has co-authored "From Rep to Manager" [2021] with Ryan Walker.“If you want somebody to do everything for you — I’m not your guy. If you want someone to teach you how to fish so you can do this yourself and never have to hire somebody like me again: I’m your guy".TOPICS EXPLORED:Scott Leese shares insights to scale businesses from zero to $25M in annual recurring revenue.Scott's approach to Executive Partnerships, where knowledge-sharing trumps one-sided solutions.Uncover the power of a focused ideal client profile for efficient sales and accelerated growth.The art of asking the right, impactful questions to build rapport and trust, fostering successful negotiations.Sales without overt selling, prioritizing rapport and deep understanding.Scott's unique Surf and Sales Summit—a blend of micro sales conference and surfing adventure.Elevate your business by prioritizing business retention and nurturing long-term relationships.Scott uncovers hidden gems within organizations, ready to be leveraged for maximum impact.RESOURCES:Visit Scott's consulting hub: https://scottleeseconsulting.com🏄 Explore the Surf and Sales Summit: https://surfandsales.comSurf and Sales Podcast on SpotifyScott's Untethered Blueprint: https://www.thescottleese.com/the-untetheredIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Lisa Larter is a Business Strategist, Digital Marketing Expert, Author, Speaker and Podcast Host.Her businesses, Lisa Larter Consulting and its U.S. subsidiary company Go Daxxi, help their clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition.Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.Lisa recently released her newest book, Masterful Marketing, co-authored with Alan Weiss to help business owners dominate their markets with a value-based approach.TOPICS EXPLORED:Many experts struggle with modern marketing modalities and don't know how to benefit from digital marketing.Start-ups often underprioritize marketing, lacking an overarching business strategy.Many experts undercharge for their services due to a lack of confidence in their own worth and expertise.Business representation is crucial: Like expecting high-end experience in a Michelin restaurant, an expert should showcase themselves as valuable.Identify your ideal buyer and connect the value you provide to them.Join Lisa's business book club "thought readers"Access the "pilot project" on her website for insights into business understanding.The importance of business retention and building long-term relationships over the constant acquisition of new clients.A genuine care for clients and proactive engagement can negate the need for hard selling and tough negotiations.Selling without overt selling: focus on rapport-building and understanding the needs of existing clients can strengthen business relationships.RESOURCES:https://lisalarter.comAmazon Kindle Book: Masterful Marketing: How to Dominate Your Market With a Value-Based Approach by Alan Weiss and Lisa LarterBook: Pilot to Profit by Lisa LarterLisa Larter's Thought Readers Community: https://thoughtreaders.com/Lisa Larter's Podcast SheTalksBusiness: https://lisalarter.com/shetalksbusiness/Lisa Larter's Blog: https://lisalarter.com/blog/CONNECT WITH LISA LARTER: On LinkedIn: https://www.linkedin.com/in/lisalarter/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Jane Tabachnick is an award winning book publishing and publicity consultant. She works with savvy entrepreneurs and enlightened professionals to help them become published authors, and leverage their books to create greater visibility and buzz.Her book publishing and PR firm Simply Good Press helps experts go from idea to published book, and runs their book promotion campaigns. They also mentor authors on book writing, publishing and promotion. She has helped over 200 authors reach bestseller status.Named one of the top 100 people online by Fast Company, Jane has been featured or quoted in, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets.Jane is an adjunct professor at the Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship.TOPICS EXPLORED:How to stand out above noise, establish rapport and build trust with prospectsThird-party credibility and endorsements hold more weight than self-promotionHow to demonstrate trustworthiness and expertiseBeing an author instantly elevates perception and credibilityHaving a book, even if unread, places you above others in terms of credibilityThe dangers of overextending on too many platforms,The mistake of self-centred focus instead of customer-centric approachMaking the customer the hero of the story, solving their problems.Structured book creation provides clarity, unique methodology and a clear point of differentiationValuable free resource: "The Self-Publishing Blueprint" podcast series - concise, insightful and sparks ideas.Borrow other people's audiences through guest podcasting, article writing, etc. to gain visibility and credibility.How to enjoy ready-made audience, vetted credibility, free visibilityRESOURCES:Jane Tabachnick's Self Publishing Blueprint Podcast: https://theselfpublishingblueprint.com/Jane's Tabachnick's Website: https://janetabachnick.com/ CONNECT WITH JANE TABACHNICK: On LinkedIn: https://www.linkedin.com/in/janetabachnick/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. For more than 20 years he has founded and run small businesses with a great deal of success and failure .In that time Barry has discovered the formula to get stuck business owners unstuck and marching forward by applying simple, strategic steps to facilitate change.He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.He's appeared on many TV and radio programs and for 12 yrs has hosted the Small Business Radio Show...Barry has authored many books, his 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” is out now.TOPICS EXPLORED:The problem with running organizations as a hub and spoke systemHow to avoid bottlenecking decision-making, and inconsistency in sales and marketing efforts.The importance of delegating decisions and responsibilities to others to grow beyond being just an owner-operator.The challenge of making changes in business and how to overcome the resistance to change.Delegate just one decision or responsibilityThe importance of working on the business, not just in the business, to achieve business growth and fulfil ambitions.The power of being willing to walk away from a deal and avoiding desperation in negotiations.The benefits of using a third party in mergers and acquisitions advisory work to create competitive situations and bring objectivity to negotiationsRESOURCES:Barry's Website: https://barrymoltz.com/Amazon Kindle Book: ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, by Barry MoltzAmazon Book:  How To Get Unstuck: 25 Ways to Get Your Business Growing Again, by Barry MoltzAmazon Book:  Small Business Hacks: 100 Shortcuts to Success, by Barry MoltzCONNECT WITH BARRY MOLTZ: On LinkedIn: https://www.linkedin.com/in/barrymoltz/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

SHOW NOTES: Tracy Goodwin has spent the last 30+ years as an internationally known voice command coach and the voice behind numerous captivating voices. She teaches celebrities, professionals, entrepreneurs, and even supreme court justices how to unleash their greatest asset, their voice.Tracy is the owner of Captivate the Room and creator of the Psychology of the Voice™ and Voice Experience methodologies. She holds a B.F.A. and M.A. degrees and has done extensive research in the area of voice and how it is processed in the subconscious of the listener.TOPICS EXPLORED:Don't underestimate the power of the voice and neglect to consider how it shapes perception and receptionFocus on being present and the authentic in conversations, avoiding overthinking the outcomeEstablish "know, like, and trust" factors through melody and tone to connect with othersLearn the Psychology of the Voice and why it mattersThe importance of leading with authenticity in building rapport and connectionThe power of the mind's eye: Creating authentic conversations by imagining talking to trusted friendsAuthenticity on video: Avoiding the pitfalls and being true to oneselfRESOURCES:Tracy Goodwin's Website: https://www.captivatetheroom.comFree Audio: 3 Ways to build Instant know, like and trust with your voiceTracy's Captivate the Room PodcastCONNECT WITH TRACY GOODWIN:On LinkedIn: https://www.linkedin.com/in/tracyagoodwin/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Adam Bude is an international published author, sales expert, and course creator, who helps growth mindset and purpose driven business owners to scale their business by increasing their sales, profits and systems creating more time to work on their business instead of in it, so they have a saleable asset of real value.Adam combines nearly 30 years of commission-based selling, sales management, sales training and business ownership across multiple industries, sectors, and markets.Through his Connect, Communicate and Convert strategy, Adam is changing the way business and sales is done, moving away from the Industrial age of “Transactional selling”, to the new age of “relationship selling”.Topics Covered:The struggle to convert enough sales from their sales pitches or presentationsThe dangers of prioritising new client acquisition over client retention and referral business and how crucial that is during challenging economic timesThe shift from transactional selling to relationship selling: emphasise the importance of authentic connection and effective communication with customers or clientsThe significance of understanding the buyer's journey and nurturing leads, rather than solely focusing on closing salesSpend time working on your mindset and changing perspectives from self-serving selling to serving the clientBy adopting a relationship-focused approach, businesses can improve their conversion rates and tap into the potential of existing clients and referralsAdopt a human-centric approach to business and reject the idea of relying solely on AI or transactional marketing methodsRESOURCES:30 minute complimentary sales strategy session here: https://calendly.com/adam-bude/sales-strategy-callAdam's training site: https://theauthenticsalestrainingacademy.com/CONNECT WITH ADAM BUDE: On LinkedIn: https://www.linkedin.com/in/adambude/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

SHOW NOTES:Jason Skeesick is a US Army veteran, coach, entrepreneur, and community builder. He is a father, husband, fighter, and carrier of heavy things. He has built several businesses, each with strong teams and tribal communities. His company Spear and Clover helps entrepreneurs who have gotten as far as they can by themselves. They have put in hard work, overcome obstacles, and learned to wear all of the “hats”, yet still somehow can't seem to take it to the next level. He helps them to create the foundations and frameworks in their businesses that will allow them to become a Dynasty Organization capable of producing industry-leading results year-after-year without reliance on certain managers, role players, or tactics. He leads The Spear and Clover Mastermind, a large group of like minded entrepreneurs united in helping each other and challenging each other to grow in order to make an impact on the world. You can find Jason hosting the weekly Spear and Clover Podcast available on Youtube and across all audio platforms.TOPICS EXPLORED:Jason "helps wizards become scientists", helping clients move from the magic to scale their impactBased on Sports Dynasties: organisations that tend to win no matter who is on the fieldFinetune clarity to finetune cultureTune in to the one thing that's holding your business down5 Core Business Functions: Review and give most attention to worst performingAddress the one biggest threatChatGPT for freeing you up from busywork to reduce pressure and noiseDoes the tech make you better? That's up to you, not the techChatGPT creates the scaffolding from which you can add your creativityWhat you've been procrastinating from for 6 months, it can do in a morningThe counterintuitive way to create rapport: the simple value of paying attentionThe highest pinnacle: to show up as who you want to be and who you truly areRESOURCES:Jason's outstanding AI course: https://www.spearandclover.com/opt-inDynasty Builders Facebook Group: https://www.facebook.com/groups/dynastybuilders or https://www.facebook.com/groups/835282344335106Spear and Clover Podcast: on YouTube, on Apple Podcasts, on SpotifySpear and Clover Website: https://www.spearandclover.com/CONNECT WITH JASON:On LinkedIn: Spear and Clover https://www.linkedin.com/company/spear-and-clover-podcast/& Jason Skeesickhttps://www.linkedin.com/in/jason-skeesick-8959722a/ If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Chris Goegan is the founder of Engineered Growth Systems. He helps entrepreneurs get to multiple 6, 7 or 8+ figures while enjoying MORE time and MORE freedom with his Engineered Growth Systems and Engineered Marketing.Over the last 30+ years he has worked in more than 100 industries, with many industry and thought leaders including his friend Michael Gerber (of E-Myth fame).Chris states: There are only 3 Core Growth Systems separating you, from the growth you want. He lives in California but is from Canada so he talks funny, is married to his wife Naomi and has 4 kids and a lab named “Scout”.TOPICS EXPLORED:2 types clients, both good at what they want to do, both want to move to the next levelOverwhelmed by all the things you could do, can cause stagnationThe problem with saying yes to everythingThe common mistake of holding on too tightly to controlWhat got you here, won't get you thereThe pressure on entrepreneurs due to the responsibility towards their staffRESOURCES:Free Guide: Engineered Marketing - The 3 Essential Systems to Grow Your Business While Freeing Up Your Time by Chris GoeganChris Goegan's Website: https://www.chrisgoegan.com/Chris Goegan's Blog: https://www.chrisgoegan.com/blog/CONNECT WITH CHRIS GOEGAN: On LinkedIn: https://www.linkedin.com/in/chrisgoegan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.And she's on a mission to save us all from Webinar hell!TOPICS EXPLORED:The repetition & burnout of having to repeat the same webinar or demoYet it doesn't matter how many you do, it's never enoughNot just a video recording, but moreThe option to respond live to questionsForms of interactivity: polls, questions, quizzes, conversion alertsA video on YouTube doesn't have the same engagementBecause they're able to automate one thing people discover they can deliver much wider array of value in marketing or trainingWe're used to so much on demand, so what makes b2b any different?It's all about setting the right expectation, don't lie to your customersThere's no demo I can do that's better than our productYouTube: https://youtu.be/bxn1BrkI4cARESOURCES: Melissa Kwan's eWebinar: https://ewebinar.com/CONNECT: Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Terry Dean went from delivering pizza to a full-time online business in 1996. Many people know him as one of the first people to demonstrate the power of email, earning $96,250 from a single email to his list in front of a live audience. Over the past 2+ decades he has helped thousands of online entrepreneurs earn more, work less, and enjoy life. If they're trying to negotiate down your rates, they're not clear on your valueOverwhelming proof is the third step to attracting clientsTestimonials and proof early in presentationsSwipe exact language from a testimonial to make a headlineHook the people in earlyA fitness website with an endorsement from Arnold SchwarzeneggerThe first step is the desperate problemStart with the problem, not the solutionMarketing should be based on storiesThe story of how Terry Dean made $96,250 from one emailThe principles of email marketingBeware constipated contentThe importance of asking good questionsThe biggest mistake people make in their pitchRESOURCES:Terry's Golden Glove Cheat Sheet and Accompanying VideosTerry Dean's Blog: https://www.mymarketingcoach.com/blog/Terry Dean's website with an array of free value: https://www.mymarketingcoach.com/ including: Free Guide: "7 Unique Ways To Create Profitable Emails...Even If You're NOT A Writer"Connect with Terry DeanOn LinkedIn: https://www.linkedin.com/in/coachterrydean/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Beate Chelette is the Growth Architect and provides visionaries with clear steps to improve business systems to maximize profits and scale impact. A first-generation immigrant with $135,000 in debt single parent, Beate bootstrapped her passion for photography into a global business and sold it for millions to Bill Gates.She hosts "The Business Growth Architect Show" and is in the “Top 100 Global Thought Leaders” and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.TOPICS COVERED:All offers under 1 umbrella: the Signature Growth SystemThe unapologetic value proposition: Why would I hire you?This is the piece I solve, then the next and the next in a proprietary systemHow to differentiate yourself from the competitionEasiest for people to say yes to the thing they identify with.The seasonal aspect of life and businessBusiness is intricately connected to personal lives.Lone wolf syndromeThe one guiding principle: Don't drown in a puddleOvercoming adversity: you want to be dust and coal or a diamond?Realise that you don’t need to know everythingGetting into the habit of humility and confidenceRESOURCES:Beate's Book on Amazon: Happy Woman Happy World: The Foolproof Fix to to Get from Overwhelmed to Awesome by Beate CheletteBeate's Groups: The Women’s Code - www.linkedin.com/groups/4662816Entrepreneur and Small Business Forum - www.CreativesWhoShare.comBeate's Podcast: The Business Growth Architect ShowBeate's Blog: https://beatechelette.com/blog/Complimentary 15 Minute Uncovery Session, to figure out where you're stuck: UncoverySession.comCONNECT WITH BEATE CHELETTEBeate Chelette's Website: https://beatechelette.com/Reach out on LinkedIn:  https://www.linkedin.com/in/beatechelette/Follow Beate on Twitter: https://twitter.com/beatecheletteGrowth Architect on Facebook: https://www.facebook.com/GrowthArchitecture/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Ford Saeks specializes in helping organizations dominate their local markets, enhance the customer experience, and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From startups to Fortune 500s, Saeks is widely recognized as a business growth accelerator.With over three decades of business growth experience (ranging from retail to wholesale), he has founded ten companies, authored five books, awarded three U.S. patents, and received numerous industry awards.TOPICS EXPLORED: It’s not what you know but how well you execute3 Buckets of Business Growth: we're usually deficient in one or moreHire your weaknessManage time, energy and focusYou don't need to participate in the drama, you need to identify the challengesThe problems in business always come down to 1 of 3 thingsSpringboard to Success: Start a success library15 yrs old sitting in a jail cell, wondering about my choicesThe Strangest Secret: energy and controlThe coming AI revolution: makes the personal more valuableAI will not replace humans, it will replace humans that don't use AIRESOURCES:Ford Saeks on YouTube: FortifyBusiness Growth Accelerator Podcast: https://profitrichresults.com/podcast/Mentioned in the recording: Unlocking the Power of Clear Communication with Hilary Blair & Ford SaeksBusiness Growth Show on Fortify LiveFord's Profit Rich Blog: https://profitrichresults.com/profit-rich-blog/https://profitrichresults.com/news-and-media/CONNECT WITH FORD:https://www.linkedin.com/in/fordsaeks/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Sheryl Plouffe is the Founder & CEO of Scalable Business Accelerator and the host of the Cash In On Camera podcast. She has produced thousands of videos and broadcast over 20,000 hours of live television as a national TV presenter.Sheryl owns a training company that advises 6-figure entrepreneurs who want to implement scalable systems. She lives and works in Ontario, CanadaTOPICS EXLORED:How to make the leap from 5 to 6 figures as a coach, consultant, expert or authority entrepreneurWhy people often get stuck in the "shiny object syndrome" and investing in tactics without a solid cash flow foundation firstOne great way: find speaking engagements to practice and share your expertiseSheryl's Create, Connect, and Convert methodology helps clients scale their business from high-five figure to multiple six figures with a lean team and good systems in placeKey components of the Create phase include creating a leveraged offer and moving away from hourly rates based on time towards value-based pricing based on transformation.Broadcasting and entrepreneurship have parallels, such as the need to be known, visible, and have a strategy for gaining and holding attention. How Sheryl had success with YouTube, generating 1.5 million video views and 15,000 new subscribers in one calendar yearRESCOURCES:  Sheryl Plouffe's Video Marketing Consultation YouTube: https://www.youtube.com/channel/UCuw4QW2x6BLaikNWsC-r9mgCONNET WITH SHERYL:Link to list of all Sheryl's : https://hihello.me/hi/sherylplouffe-ig9DxQLinkedIn: https://www.linkedin.com/in/sherylplouffe/Website: https://www.sherylplouffe.com/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

James Schramko is a former General Manager turn mentor to online business owners. He's coached 1000s of students at this point, at last glance it was over 3561.He's also the author of the book, "Work Less, Make More", and has a very popular, very incisive podcast, called The James Schramko Podcast which has an impressive 4.7 million downloads.Topics Explored: Ensure you're working on the right things as there's too much choiceBe careful with short term focus: making money in 30 days vs 10 yrsThe core things that don't really changeThe real 80/20: Almost 2/3s of your results are from 4% of your activitiesDo Less: Cut out so many of the things you think you have to doAre you still running someone else's script in your neck top computer?AI will be profound, we'll never go back to the way things were beforeRegularly ask, are we using the right strategy, do we need to update?2 Tools in the Tool Kit: Your task audit & your effective hourly rateAre you optimistic about the future?The importance of not blaming everyone, start with yourselfIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There.For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online.The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 13 years, selling over a half million copies.TOPICS EXPLORED:Avoidant behaviours for sales calls, for following up leads, anywhere people face potential rejectionThe biggest trap in waiting for the right opportunity, perfect time or perfect personHow many 'no's' in a seven day period?Set the number of no's and don't worry about the yesesHow no's open up possibilities in your thinking and approachThe art of askingHow to react when you get a 'no'RESOURCES:Andrea Waltz's website: https://www.goforno.com/Andrea's Go For No Quiz: www.goforno.com/quizAndrea Waltz's, Amazon PageAmazon Kindle: Go for No! Yes is the Destination, No is How You Get There, Andrea WaltzYouTube: GoForNoAndrea's Go for No Store: https://shop.goforno.com/CONNECT WITH ANDREA:Andrea on LinkedIn: https://www.linkedin.com/in/goforno/Andrea on Twitter: https://twitter.com/gofornoAndrea on Facebook: https://www.facebook.com/GoforNo/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Kathleen Celmins is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new.Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.TOPICS EXPLORED:This is a great way for service providers and designers to overcome income ceilingsThe problem of scaling your business3 Brainstorming Questions to find that hidden gold, it's often right under your noseSecret Sauce: know that if you create a recipe book, your restaurant will still be full, maybe more soThe curse of the expert, look for the word 'just'...Bigger budgets get cut on the done for you side, and that money goes into learning and developmentRESOURCES:Case Study of how Kathleen helped a client go from idea to $100,000 in 12 months: https://wellpaidexpert.com/100kKathleen's Website: https://thewellpaidexpert.comKathleen's 90 Day Quick CreateConnect with Kathleen:https://linkedin.com/in/kathleencelminsIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

SHOW NOTES:Christopher Salem is an accomplished CEO, Business Growth Strategist, Professional Keynote Speaker, Award-Winning Author, Business Trainer, and Radio Show Host & Media Personality dedicated to empowering business owners businesses to boost their brands and business simultaneously from ordinary to extraordinary.His goal is straightforward – to help serious business owners foster better workplace environments that lead to higher engagement and retention with staff while generating more clients, increasing customer experiences, and scaling their overall revenue and profits quickly and inexpensively.Over the years, he has developed a keen understanding of the complex issues facing small business owners. His experience has helped him develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international best seller in 2016. He also co-authored the recent edition to "Mastering the Art of Success" with Jack Canfield. His weekly radio shows, Sustainable Success is part of the Voice America Influencers Channel and Business Influencers with Tal Radio, part of the Touch-A-Life foundation.TOPICS EXPLORED:Vulnerability is a strength not a weaknessIt all starts with self-awareness, critical to being coachableLooking at a situation how it is not just how it should be, being transparentThe power of choosing your response not falling into emotional reactionThe importance of really connecting with your clientsThe power of asking questionsStop living in the past or the future that's where the fear lies, live in the presentSwap your expectations of being too attached to an outcome and choose your intentions insteadAsk your prospects Questions! Uncover their pain and their situation, build rapport and trust to get at the real issuesRESOURCES:Website: https://christophersalem.comBook: Chris Salem & Jack Canfield, Mastering the Art of SuccessAmazon Book: Christopher Salem, Master Your Inner Critic: Resolve the Root Cause, Create ProsperityChris' Blog: https://christophersalem.com/blog/Youtube: Sustainable Success with Chris SalemCONNECT: LinkedIn: https://www.linkedin.com/in/christophersalem/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Show Notes: Karen Yankovich is known as the LinkedIn goto. Host of the Good Girls Get Rich Podcast, and quoted in Huffington Post, Social Media Today and other publications, she talks with authority about the importance of women creating a magnetic and profitable LinkedIn strategy.What makes Karen different from all the other experts is that she helps women step away from all the noise and gets right to the point, using LinkedIn for upleveled business relationships.Topics Explored:- Building a relationship from top down vs the bottom up- Positioning yourself as if you're peers with the most influential people in their industry- Ask what is the goal in building your business relationships- Most people are not thinking of relationships with journalists- From the top down to avoid gatekeeper issues- Not understanding everyone is asking, 'what's in it for me?'- Take connections from other places, email list, instagram, and connect with them on linkedin- Short 15 minute calls to start with- It's coming from a genuine place of wanting to know more about you-Can LinkedIn really be a money tree?- If all you're getting in your inbox is spam, you're being reactive not proactive on linkedinResources:Karen's 4 Shifts to Create a 6 Figure Business Using the Powerfully Profitable Combination of LinkedIn & PR: https://www.KarenYankovich.com/MasterclassConnect with Karen: Karen on LinkedIn: https://www.linkedin.com/in/karenyankovichIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

John Nieuwenburg is an award-winning Business Coach who has worked with hundreds of clients. As there are almost as many different ways of delivering business coaching as there are business coaches. John coaches in 3 primary areas.Business: getting things done using proven tools, strategies and techniques to grow your business.Personal Growth: working with you in decision-making, leadership, delegation and time management skills.Accountability: helping you to stay accountable for the results you have chosen, that up until now may have been just a dream.In an earlier life, John was the Managing Director of the BC Liquor Stores that now does $3 Billion in revenue with a net income of $1B. Before that, he was an Executive with a national menswear retailer.When not coaching, John hangs out with his wife, Jennifer! John enjoys golf, skiing, running and reading.TOPICS EXPLORED:Business owners usually challenged in one or more of the big 3: Time, Team or MoneyRunning out of ideas of what needs to changeLeading and Delegation from 'the only one with the toolbox' to sitting in the captain's chair of the enterprise.Where are you generating $500 per hour and where am I generating $10 or $15 per hour?Around 85% of what happens in a business ought to be routineThe importance of SOPs and checklists, simple systems with impactNever look for a people solution, look for a systems solutionSystems run your business, people run your systems, you lead the people - systematise the routine, humanise the exceptionRESOURCES:John's over 300 blog posts: https://w5coaching.com/blog/ Time Management EbookUltimate Guide to Time Management & ProductivityCONNECT:LinkedIn: John NieuwenburgJohn's website: https://w5coaching.com/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Catherine McCourt is a Mindset & Business Coach. She works with clients around the globe, "Empowering individuals, entrepreneurs and businesses to think differently and lead with Purpose to Prosper".She is the host of the popular podcast "Fearless Future w/Catherine McCourt" and published in online blogs, magazines and guest spots on several lifestyle and business podcasts.Catherine spent her career in sales and business development working with other brands. She now combines her business knowledge and professional coaching skills to develop the mindsets of leaders and entrepreneurs, creating opportunity for themselves, their teams and business ventures.She believes CLARITY + PURPOSE + WELLNESS are key to the success for any individual or business.Topics Explored:How clarity, purpose and wellness are the key components to creating sustainable successPurpose is often overlooked by leaders, yet is crucial to creating sustainable successAmbitious high achievers always looking for the next thing, not slowing down to enjoy what they have accomplishedThe dangers of following trends without understanding their purpose or assessing if they will work for your businessWellness is crucial for business leaders, pandemic highlighted its importanceSetting boundaries and taking breaks help leaders avoid burnout and set a healthy work ethic for their team, simple yet highly effectiveTaking time for oneself helps leaders become more productive and creative, zero or oneGreat ideas often come from outside the office space, get out of the four walls, take a walk, or do something enjoyable outside of work.Check out: https://www.catherinemccourt.com/Free Resources: https://www.catherinemccourt.com/free-tips-to-prosperIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Stephen Goldberg helps companies hire the right people for the right job. He provides coaching on managing employee performance for owners of smallbusinesses, of 10 to 150 employees, so they can free themselves to work on development projects.Stephen gives training on leadership and teamwork to first time managers and those who have never had formal training on leadership and  management before. As a result, employees can collaborate, work autonomously and contribute to continuous improvement initiatives.TOPICS EXPLORED:Scaling up: handling increasing complexity of managing processes versus managing people and ensuring both are alignedThe key hidden factors of managing peopleAvoid the 'Mighty Mouse' SyndromeRealise you're not just adding 'ingredients' and following a recipe in business, you ARE an ingredientUnderstanding your own leadership style and how it affects othersThe cascading effect of poor delegationHow to harness inborn strengths and overcome leadership weaknessesPeople join businesses but leave managers3 relationship types and 3 doer types; we must learn from each otherDiscover your blind spot hidden from you and know what you need to work onLive workshops to learn this and mutually coach each otherIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Rob Begg helps high-achieving entrepreneurs align mind, body and spirit to attain next level performance with ease, certainty and speed.He appeared on the Dealing with Goliath podcast in Episode #053: How Spirituality Can Unlock Next Level Performance. Quite a number of listeners asked that I get him back on the show to continue the conversation. So today we're going to expand further on that theme and talk about quite a few related things, but the core will be around "why all performance is always spiritual".Topics Explored: - Most people are seeking a different experience but with a negative vision, from fear or lack- It's like people are trying to drive a car by looking in the rear view mirror- Ego is not the enemy, it's just another belief. It's the way we identify with our mind is the problem- When we try and use the mind to change the mind, it's like sending a police offer to catch a thief, when they are the thief- "Our unconscious will always move us to continue experiencing what it survived in the past", why so many lottery winners go broke- The key to getting 5x or 10x better results is to shift your identity first- The order of play is spiritual, intellectual, physical, never the other way around. Be, do, have- The awareness is responsibility- What we experience in our physical world is at source coming from our spiritual essence, or from what we're hopefully allowing to be expressed through our mind- Why I do it? It's everyone's birth right to have a have a joyous, harmonious journeyIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Mike was on the show before and is back again, this time to among other things, to talk about his experiments in forming a secret society...Topics Covered:- Marketing insights from rock and hip hop managers, dada artists and cult leaders- Why we're so fascinated with the freemasons, illuminati and skull and bones:- The secrecy is very much the point- "The greatest hype artists make it seem like their success is all grassroots but there's always people pulling strings beneath the surface"- The ancient greeks and roman had these festivals where they could let themselves go: slaves into masters and vice versa- A healthy expression of your 'other side' in a spirit of camaraderie is highly appealing to people- Friends not just networking: You can't fake the shared interest- Be the person people want to genuinely hear from- Ethical emissaries for your business- People forget the 'fun' in business, real not fake fun- It has to speak to something people are going through at the time- The real Don Draper, Eddie Bernays- Don't let the facts speak for themselves, you'll probably loseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Davina Frederick is a Florida-licensed lawyer, and founder of Wealthy Woman Lawyer,® a company that helps women law firm owners, scale their law firm businesses to and through $1M with total ease.Davina also is the host of the Wealthy Woman Lawyer® podcast, and she's written two books on successfully scaling law firm businesses.And Topics Discussed: - Insights from moving to law from 30 years of Marketing- Huge difference between being a good lawyer and running a successful company- Not so much about the money, more so not burning out and what pillars to put in place to get to the next level- The driving reason is often flexibility, which doesn't work for the traditional law firm model, so instead create the system you want to see- Handling the naysayers- Crucial to be ready to challenge your own mindset- Most don't have a time management problem, it's a priority management problem- Delegation of low value tasks, but many struggle with it in reality as they don't fully appreciate the true cost to them- Dealing with clients who want to negotiate the fee; essentially you're writing them a check for the difference- When you have a clear system, they will lose confidence in you and that there's a lot of space for negotiation- Key perspectives when negotiating when hiring staff, not all about money- "A lot of room to negotiate when you get to the heart of the need"If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Show Notes:Nicole Greer is the principal coach and CEO of Build a Vibrant CultureTM, which helps individuals, corporations, government, faith-based organizationsand non-profits become the people they were created to be through fulfilling a mission, to work in teams exemplifying VIBRANT LeadershipTM.Using transformational change leadership coaching & training programs, Nicole offers foundational tools and uncommon wisdom to Build a Vibrant CultureTM.She is a serious entrepreneur with experience in coaching, marketing, mastering first impressions, learning & development and sales.Nicole is a speaker, trainer, facilitator, executive and business coach.Topics Explored:Leaders need to get excited about what they're doing (not the jazz hands kind)GET LIT; how to build a better future your staff can get onboard withPeople need to see strategic vision, and understand how they fit into itThe importance of Integrating Integrity; think Candor, rather than HonestyThe standards set in the culture, are more important than even a top performers' bad behaviour When building vibrant culture, "coach them in and coach them out"Be unapologetically strong in coaching and setting your expectationsHire using 'Behavioural Interviewing'Multipliers vs DiminishersReflection is a number one most important yet neglected leadership skill: 3 Key Questions No meetings on Mondays!Listen to desolation, embrace consolationRipples of positivity  Visit https://www.vibrantcoaching.com If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Show Notes: Rob Begg helps high-achieving entrepreneurs align mind, body and spirit toattain next level performance with ease, certainty and speed.His work goes beyond mindset, or 'behind the mind', to guide his clients to exceptional, tangible, measurable results but from a foundation of knowing who they truly are and residing in that awareness.So they get what they truly want much more quickly without all the unnecessary exhaustion as they're not coming at it from a sense of lack or 'I'm not good enough' beliefs and thinking.Topics Explored:The path to the true origin of outcomesThe importance of getting behind the mind'Coming out' with the spiritual label at 54What's conditioned in our consciousness plays out in our experience"The cave you fear to enter, holds the treasure that you seek" Joseph MurphyEgo resistance that pushes us back when we look for our true identityJust learn to get out of the way of our true desiresGoals from a heartfelt desire rather than ego based lack of self worthWhat changes is what they start to entertain in consciousnessIt is that simple, we're conditioned to believe it's hardRemain aware of what we desire, not what we're faced withKnowing who we truly are is the golden key to be and get what we truly want, which ultimately is to be happy and fulfilled If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

We discuss:- The surfboard metaphor for business opportunity- Experience starting businesses and experiences acquiring them, improving them and selling them- Add value to help get those exiting a business more dialled in and prepared- The dangers of different motivators of private equity investors compared to entrepreneurs- The podcast: Not the focus on the entrepreneur, but the pros who do this week in, week out, for the benefit of the entrepreneurs- Marvin's 4 Key Observations- Fallacy: Entrepreneurs believe that because they've worked hard to build their business, it'll be worth a lot of money when they go to sell- Why business owners need to do something about this now, not later!- You need to know a potential buyer's due diligence checklistIt's the thought process and planning, not the time that will pay- Would you write a check for cash and pay what you're asking for your own business?- Things that will cause a depression of the value of your business- Doesn't take a lot of time, but it does take strategic thinking- The exceptional value of predictable revenue- An advisor can literally make or break the valuation on a business- How entrepreneurs realised sales at multiples of their first offer- The importance of differentiation and creating a moat for competitive advantageIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Here is my talk with Michael F Schein:How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly todayThe chasm of difference between standard marketing and hypeHype: a set of activities that gets large number of people really emotional1st Key Principle: Don't be afraid to pick a fightWe define ourselves by our tribes, by what we're againstAnti-Hustle Culture: Getting under Gary Vee's skinPunk rock mischief got far better resultsPolarising with playfulness and irreverenceThe Basecamp ExampleWhat is the point of view held by the majority of your field, that annoys you deeply?The power of differentiationDo hype experiments with skin in the gameDevelop a hype hypothesisCreate a secret societyThe blur between negotiation, persuasion and hypeConnect with people on a human level, not cold professionalismIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.