Authentic Leadership and the Future of Sales: A Conversation with Nazma Qurban

What if you could accelerate your sales career from SDR to CRO in just five years?Join host Nicola Anderson on this episode of Scale Sessions as she welcomes Nazma Qurban, Co-Founder of Flooencer, to explore her inspiring rise from cold calling at 15 to becoming a CRO. Nazma shares how mentorship, authentic leadership, and capacity planning shaped her journey, while also unpacking how B2B influencer marketing is transforming sales. Listeners will learn why following proven paths can accelerate growth, how to nurture talent effectively, and why showing up early matters more than you think. Packed with actionable insights, this conversation is a must-listen for aspiring sales leaders and go-to-market innovators.What you will learn:How starting in sales at age 15 laid the foundation for a successful career trajectoryWhy following established career paths can lead to faster progressionThe framework for building predictable revenue through detailed capacity planning How to identify and nurture sales talent through effective hiring practices Why the "water your own garden" principle is crucial for career development The evolution of B2B buying behavior and why influencer marketing is becoming critical How to integrate thought leadership into your go-to-market strategy The importance of authentic leadership and bringing your whole self to workWhy process creation and letting go are essential skills for scaling leadership rolesThe power of specific, problem-focused approaches when seeking mentorshipNazma Qurban is Co-Founder of Flooencer, the B2B influencer platform transforming how brands like Snowflake, Fiverr, and AWS connect with audiences. A former CRO who helped scale Cognism from 0 to $10M ARR, she has delivered 1,000+ LinkedIn influencer campaigns and is recognised as a Top SaaS Leader by Sales Confidence. Known for her intensity and passion for building, Nazma speaks globally at SaaStr and SaaStock, while advising, mentoring, and investing in the tech space.Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.Let’s start scaling.