EPISODE · Jun 19, 2025 · 41 MIN
Authentic Trust in Partner Marketing (Affiliate & Creator Marketing)
from Deconstructing Data · host BDEX
What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling through data-driven strategy.We’ll dive into:1. Partner Marketing: Driving Growth Through Collaboration2. Attribution: Tracking What Truly Drives Results3. Incrementality: Measuring True Marketing Impact Effectively4. Tech StackIf you're ready to cut through the fluff and talk real growth, this is the episode to catch.
What this episode covers
What does it take to build trust and results through partner marketing today?On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and what doesn’t, when it comes to scaling through data-driven strategy.We’ll dive into:1. Partner Marketing: Driving Growth Through Collaboration2. Attribution: Tracking What Truly Drives Results3. Incrementality: Measuring True Marketing Impact Effectively4. Tech StackIf you're ready to cut through the fluff and talk real growth, this is the episode to catch.
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Authentic Trust in Partner Marketing (Affiliate & Creator Marketing)
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