Authenticity, Adaptability, and Advocacy with Peyton Tackes

In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Peyton Tackes, Director of Marketing and Communications at Ross • Scalise, to explore her journey through agency life, entrepreneurship, and in-house legal marketing.Peyton shares how she balances data-driven marketing with authentic storytelling, why educating clients can be the most powerful form of marketing, and what it’s like to build a personal brand while being a military spouse who moves every two years.We cover everything from navigating attorney buy-in and using data to drive change, to the importance of resilience shaped by athletics, and Peyton’s insights into the evolving role of marketing leaders.Enjoy!