Authenticity as Currency, Insider Tech, and Human Composting Advances in Illinois

In this episode of The Rest, Tony Russo dives into the importance of “being the face” of your funeral business to establish authentic community trust. From the upcoming ICCFA Experience to legislative shifts in Illinois, we cover the latest trends in death care and the technology aiming to simplify family arrangements.Key Discussion Points* The Power of Authenticity: By sharing real, unpolished moments, professionals can build a unique level of trust with their local communities.* Media Spotlights:* Rebecca Case of Case Funeral Home uses regular local news segments to demystify deathcare for her neighbors.* Kathleen Wagner Elfner uses “raw” social media videos to document renovations and connect with her community.* David Ucci of Hills Skeffington Funeral Home highlights industry collaboration as local competitors help his business rebuild after a fire.* Parting Stone’s Global Reach: A look at a Metro UK feature detailing how David Bailey used solidified remains to take his father on a final 500-mile road trip.* History in Duluth: Tony reviews a PBS North feature exploring the evolution of funeral service from furniture making to modern cremation societies.* Legislative News: The Illinois House has passed HB 5425, moving the state one step closer to legalizing human composting (terramation).* Cemetery Tech Evolution: An introduction to Guidant, a new platform from George Owens and Michael Cooperman that introduces “Buy Now” functionality for cemetery plots online. Get full access to On Deathcare at ondeathcare.substack.com/subscribe