On Deathcare

From early on in this project, I wanted to have deathcare salons, where several people turn over a topic and evaluate everyone else’s. It’s different from a debate because no one’s trying to win, and with any luck, we all know a little bit more by the end.This is in this ballpark, although everyone is essentially supporting the same thesis, which is that selling Selected Independent Funeral Homes to the NFDA is likely a mistake.Our conversation is more about the process, which has become maybe a little more take-it-or-leave-it than anyone intended it to be. It’s important to add (as I mention in the introduction) that this story took a turn right around the time we finished recording this on Friday afternoon.The short version is that the chairman of the board said that, given that there were no other proposals offered, it only made sense to sell. Nathaneal Billows, who helped arrange this event, responded to the chairman, letting him know he was happy to help cultivate other options. Many of those other options are alluded to, or sometimes spelled out pretty plainly, in this show.OK. You’ll all caught up.Finally (as I also mention in the introduction), I would like to do more discussions like this. I think it was productive and satisfying. If there’s anything you’d like to see tackled, shoot me an email or leave it in the comments.Best,Tony RussoIn the interest of keeping this discussion timely, I relied pretty heavily on the AI interpretation of the transcript for these show notes. If something seems off, it very well may be. If in doubt, best to go directly to the show.The provided podcast transcript features a group discussion regarding a proposed, highly controversial acquisition of Selected Independent Funeral Homes by the National Funeral Directors Association. Hosted by Tony Russo, the panel includes longtime funeral directors, past association presidents, and active members.Below are the detailed show notes along with timestamped summaries of each section.Show Notes & Discussion Topics– Introduction & Background* Host Tony Russo opens the discussion alongside Nathanael Billow.* They address the overwhelming response and concerns surrounding a recent association meeting regarding a proposed merger between Selected Independent Funeral Homes and the NFDA.– Member Frustrations Over Association Leadership* Nathanael Billow criticizes the board’s top-down, rushed approach and lack of transparency over the last six weeks.* Discussion surrounding the chaotic annual meeting in Louisville, where members were given only 80 minutes to discuss a landmark decision.* Billow highlights a tense floor moment where legal counsel stated member motions were non-binding and the board had no obligation to listen to member feedback.– Lack of Information & Alternatives* Paul St. Pierre emphasizes that member involvement should happen throughout major processes—not just at the end—and calls for credible alternative options.* John C. Greco compares the merger vote to being forced into a “blind date” marriage without essential information.* Glenn Taylor (Past President) explains he cannot vote “yes” due to a total lack of clarity regarding the terms of the merger.– Preserving Tradition and Demanding Transparency* Boyd Mothe shares his family’s multi-generational history with Selected Independent Funeral Homes.* Mothe critiques the leadership’s failure to consult third-party firms or present clear, member-vetted pathways, comparing the situation to being forced onto a bus without knowing the destination.– Exploring Alternative Solutions & Voting Thresholds* The panel discusses alternative structures, including Association Management Companies (AMCs).* Eric Trimble addresses member concerns regarding a non-disclosure on the memorandum of intent and questions the voting requirement shifting from a two-thirds majority down to a 51% simple majority.– Communication Breakdown & Board Governance* Glenn Taylor and Nathanael Billow express frustration over the controlled, orchestrated nature of recent meetings.* Chris Branson shares that neither Selected leadership nor NFDA leadership could answer basic questions about what the post-merger organization would actually look like.– Shifting Board Dynamics & Engagement Issues* Panelists analyze how association governance shifted toward reliance on executive direction over member leadership.* Discussion on board appointment processes vs. open member elections, noting that experienced past leadership has been repeatedly passed over for less experienced members.* Eric Trimble notes how changing industry demographics and firm sizes impact member participation.– Round-Robin Final Thoughts & The Path Forward* Nathanael Billow: Urges members to vote “No” to buy time, regain trust, and focus on member value.* Boyd Mothe: Expresses deep concern over the potential internal breakdown of long-standing professional networks.* John C. Greco & Chris Branson: Reaffirm strong “No” positions based on the lack of transparency, hoping this serves as a wake-up call for the association.* Glenn Taylor: Calls for a proactive “Plan B” to rebuild and modernize Selected block-by-block if the merger fails.* Eric Trimble: Compares the sudden merger push to a sudden death grieving process, warning against abandoning the core principle of independence.* Paul St. Pierre: Clarifies that a “No” vote is not a vote for the status quo, but a vote to examine better options while protecting the organization’s independent identity. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Coldspring Regional Sales Manager Honnalora Hubbard discusses the launch of National Cremation Placement Day, held annually on October 17. With an estimated 25 million urns sitting unplaced in U.S. homes, Honnalora breaks down the growing crisis around unmemorialized cremated remains and explains how cremation trends are altering cemetery plot planning.Honnalora shares her personal journey through profound loss and how the lack of a formal gathering highlighted the essential role memorialization plays in the grieving process. She details the resources Coldspring has developed to help funeral homes, cemeteries, and monument dealers engage their local communities, partner with local media, and bring dignified, permanent placement back into mainstream conversation.KEY TAKEAWAYS* The Unplaced Urn Crisis: Approximately 25 million urns reside in 25% of American households today without permanent placement or memorialization.* Shifting Cemetery Trends: Cremation is driving a resurgence in multi-space niche and property purchases, as families seek central locations to gather across generations.* National Cremation Placement Day (October 17): Established as an official national day to create urgency and awareness around permanent memorialization before the holiday season.* Turnkey Resources for Deathcare Professionals: Cold Spring offers free, downloadable toolkits—including email templates, postcards, staff training slides, event checklists, and media press releases—to help local businesses launch events.TIMESTAMPS* 00:00 – Introduction and announcement of National Cremation Placement Day* 00:59 – The scale of the issue: 25 million urns in 25% of U.S. homes* 03:55 – How cremation is changing family plot purchases and cemetery estates* 06:39 – Honnalora’s personal story: Family losses, unaddressed grief, and finding healing* 09:43 – Bringing the idea to Cold Spring and turning it into a profession-wide gift* 11:15 – Free turnkey tools, press releases, and marketing materials available for local implementation* 13:53 – Tracking community participation and local media involvement* 14:43 – How cemeteries and funeral homes are structuring events on October 17* 16:11 – Why October 17 was chosen and looking ahead to long-term impactRESOURCES & LINKS* Cold Spring Website: Access the official National Cremation Placement Day portal to download free turnkey toolkits, event checklists, press releases, and marketing material, and register to participate. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

Host Tony Russo sits down with “Doyenne of Death” Gail Rubin following her return from a trip to London. Gail shares insights from a recent gathering of end-of-life pioneers and trendsetters in the UK, exploring how international perspectives are shifting the conversation around death.The conversation dives into creative, approachable ways to encourage pre-need planning. Gail discusses using pop culture and film to spark end-of-life discussions, hosting events in funeral home chapels, and the concepts behind Death Cafes, Bereavement Cafes, and Before I Die Festivals. They also tackle the public’s perception of funeral costs, the importance of advance planning, and how explicit instructions in a will can alleviate the burden on loved ones.Key Takeaways & Highlights* Connecting Deathcare Pioneers in London: How Gail Rubin met with UK leaders to discuss the state of death education.* Innovations in Funeral Spaces: A look at Exit Here, a UK “new wave” funeral home founded by restaurateur Oliver Payton and third-generation funeral director Barry Pritchard. Learn how they host unconventional community events such as Bereavement Cafes, karaoke, and Easter egg hunts to foster openness.* “Mortality Movies” & Pre-Need Engagement: Gail breaks down her book, 98.6 Mortality Movies to See Before You Die. She explains why showing lighthearted death-related films or comedies (like Defending Your Life or Undertaking Betty) in funeral home chapels bridges the community connection and prompts people—especially men—to engage in pre-planning.* Grief vs. Bereavement: Exploring the distinction between simple grief counseling and “Bereavement Cafes,” which address the secondary, practical life changes that occur after losing a loved one (e.g., changes in finances, daily chores, and family roles).* Honoring Final Wishes: Gail shares a personal story of fulfilling her late brother-in-law’s specific request to scatter his ashes along Route 66 from Chicago to California, illustrating how writing down clear instructions eases the burden on survivors.Timestamped Key Moments* 00:00 – Welcome back to Gail Rubin & origins of the London gathering.* 01:22 – Meeting Professor Jenny Kitzinger & the history of Before I Die Festivals.* 03:44 – “New Wave” funeral homes: Exit Here, direct cremation, and life celebrations in the UK.* 06:51 – Why education and pre-planning are struggling against consumer avoidance.* 09:06 – Introducing 98.6 Mortality Movies to See Before You Die and hosting film nights.* 12:32 – Unconventional funeral home events: Bereavement Cafes vs. grief support.* 15:04 – Navigating secondary losses and practical changes following a death.* 18:45 – Movie Spotlight: Discussion of the film Undertaking Betty.* 21:45 – Movie categories, documentaries, and the classic Mary Tyler Moore Show episode (”Chuckles Bites the Dust”).* 26:39 – UK school initiatives for grief education.* 28:27 – Gail’s personal story: Fulfilling Route 66 scattering wishes.Resources & Mentioned Links* Gail Rubin’s Website: A Good Goodbye* Organizations & Concepts Mentioned:* Death Cafe* Good Funeral Guide (UK)* Exit Here Funeral Home* Passages International* Movies & TV Mentioned:* Defending Your Life* Undertaking Betty (also known as Plots with a View)* The Loved One* The Mary Tyler Moore Show – “Chuckles Bites the Dust” Get full access to On Deathcare at ondeathcare.substack.com/subscribe

As summer winds down, this quick-hit roundup covers theft sprees, cemetery sales, direct cremation challenges, crematory zoning disputes, polymer vault manufacturing expansions, and historic funeral home closures.Key Topics Covered* Funeral Home Equipment Theft: A Florida man was arrested after stealing stretchers and transport equipment out of open vehicles to resell online. The story raises interesting questions about the use of license plate reader technology and flock cameras to catch low-level equipment thieves.* The Rise of Large Cemetery Sales: With significant wealth shifting hands across generations, families are increasingly considering private mausoleums, estates, and large-scale memorialization. Plus, a look at what happens when multiple generations of cremated remains start piling up on the family mantelpiece.* Foundation Partners Scales Back Tulip Cremation: A look at why national direct cremation brands face such steep operational hurdles, and how running a direct cremation setup differs fundamentally from running a traditional funeral home.* Crema-Zoning Debates in California: A Sikh religious funeral home in North Sacramento faces pushback from parents and school officials over installing retorts near an elementary school, highlighting ongoing public friction over new equipment permits.* Polygard Expansion in Ohio: Polymer burial vault maker Polygard appears to be behind a new $19 million manufacturing facility in Putnam County under the name Luxuron Plastics.* End of an Era for Maurer Funeral Home: After nearly a century in business, the New York-based funeral home permanently closed its doors as its owner prepares for retirement without a family successor.Links & Reader Insights* Read the full reporting and backstories at ondeathcare.com.* Have thoughts or experience on the operational differences between direct cremation and traditional funeral care? Send an email to [email protected].* Got a story or something interesting happening at your local funeral home? Reach out via email to share it for a future episode. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, host Tony Russo sits down with Brad Kuchnicki, Executive Director of the Independent Funeral Group. Brad announces the release of the organization’s proprietary, 50-state-approved PPO healthcare plan designed specifically to serve independent, family-owned funeral homes. They discuss the 11-month journey to build the plan, navigating complex interstate insurance laws, and the group’s mission to support family-owned businesses.Subscribe to stay updated on industry news, exclusive insider interviews, and practical resources to help your independent business.Key Topics Covered* Nationwide PPO Launch: The Independent Funeral Group launched a proprietary PPO healthcare plan approved across all 50 states.* Overcoming Administrative & Legal Hurdles: The 11-month development process required navigating strict legal barriers to cross state lines, conducting a census, managing vendor bids, and working with specialized insurance legal teams.* Member-First Pricing Model: The Independent Funeral Group operates this program non-profitably, prioritizing direct health insurance savings and privacy for funeral home owners and their families.* Flexible Administration: Member funeral homes can manage enrollment via an online portal or work directly with the insurance provider to maintain flexibility and privacy.* Group Expansion & Membership Rules: Originally a regional group in the Southeast, the association recently expanded nationwide. Membership features protected local territories and requires an application process with annual dues of $250. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

Episode Breakdown* AI Training vs. Human Connection in Aftercare: We take a critical look at the rise of AI-driven tools marketed to funeral directors and express skepticism about using non-agentic AI for human-centered roleplaying.* Proposed NFDA and Selected Independent Merger Debated: The episode highlights a growing rift over the proposed acquisition of Selected Independent Funeral Homes by the National Funeral Directors Association. Citing opposing views published on ConnectingDirectors.com, we outline pushback from legacy family funeral homes, which advocate for management changes over a sale. * Building Board Engagement Through State Academies: A preview of an upcoming story features Miki Tufto, Executive Director of the Minnesota Funeral Directors Association. We discuss how state-level leadership academies help foster long-term involvement, board participation, and a sense of ownership among members.* Local Media Opportunities for Funeral Directors: A recent appearance by Timothy Schramm on the Grounded in Maine podcast acts as a reminder for funeral directors to leverage local podcasts and media.* AI-Curated Content on Social Media: Russo examines a Facebook feature aggregating mortuary-related videos into AI-generated topic pages. He invites feedback from funeral directors on how uncurated, algorithmically grouped content affects public perception and business reach.Links & Resources Mentioned* AI Arrangement Training: Link to the publicly released AI-assisted funeral director training tool.* NFDA / Selected Independent Coverage: Pro and con articles on ConnectingDirectors.com detailing the proposed acquisition.* Leadership Development: Information on the Minnesota Funeral Directors Association Leadership Academy.* Media Segment: Timothy Schramm’s interview on the Grounded in Maine podcast.* Social Trends: Link to the AI-generated “Behind the Scenes in the Mortuary Business” Facebook page. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo sits down with Alanna Navin, Assistant Funeral Manager at Restland Funeral Home and Cemetery. Returning for her second year at ICCFA University, Alanna shares her journey from a pre-med path into funeral service, her quick transition into management roles, and the lessons she has brought back to her team.She discusses the practical takeaways from her studies, from cemetery safety and bespoke graveside personalization to tree care and community engagement strategies. Alanna also touches on the role of technology in meeting grieving families where they are and shares a funny story about discovering a fellow mentor sitting right next to her all week.Subscribe to the podcast today on your favorite listening platform so you never miss an episode on deathcare leadership. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

Hi, folks! Instead of autogenerated show notes this week, I’ve included a cleaned-up transcript. It’s still AI-assisted, but from words that came out of my head. Essentially, it took out the stutters and smoothed over any of the false starts that tend to mark my live broadcasting. All the links are still there, just folded into the stories. Enjoy, TRTennessee Preneed Scams and the Cash Flow TrapA new book by Tennessee author Tanya Covington Radek looks into the 1988 burial fraud conviction of Bobby Louis Wilkes, digging into community trust and how easily it can be exploited. It’s a timely subject, especially considering what’s happening over at Mundy Funeral Home in Jamestown, Tennessee.Chadrick Mundy is currently accused of widespread preneed insurance fraud. A state audit back in July turned up missing files, unaccounted insurance payouts, and about $70,000 in fraudulent claims across a dozen policies.As you may know, states don’t actually require a death certificate to pay out preneed policies, which makes sense. If funeral homes had to wait for death certificates, preneed would basically just be regular life insurance, which defeats the whole purpose. preneed is built for quick payouts to keep cash flowing into funeral homes. In Mundy’s case, the alarm bells reportedly rang when someone tried to transfer their insurance policy, only for the company to reply that, according to their records, the policyholder was already dead and buried. While high-volume insurers take a calculated risk on rapid payouts to keep the industry running smoothly, the publicity makes everyone look bad, as we see in the next story.Subscribe at OnDeathCare.com today for weekly funeral service news, in-depth industry analysis, and exclusive subscriber bonuses!Indiana Board Kiboshes Sketchy Lease AgreementOver in Indiana, the Funeral and Cemetery Board unanimously voted to revoke the licenses of both funeral director Gary Greiner and his business. Greiner is accused of stealing more than half a million dollars from preneed funds.The most tense moment of the hearing unfolded during the discussion of Jeff Edmondson’s proposed agreement to lease the former Greiner facility. Although he initially denied Greiner was involved, in reality, he agreed to pay Greiner $3,500 per month rent, along with half of the net profits. That financial arrangement drew heavy pushback from the board, triggering a sharp rebuke from board member Frank Downing. Downing made his stance clear, stating he was tired of seeing structures designed to keep disgraced operators afloat after taking advantage of “little old ladies who trusted him.” Unsurprisingly, the board rejected the application, putting an end to Edmondson’s effort to expand the arrangement.Chicago’s Regulatory Shakeup and Independent MergersThe Illinois Funeral Directors Association recently issued an open letter addressing ongoing cemetery scandals in Chicago, including the situation at National Bohemian Cemetery. While some commentary claims Chicago needs to get its act together, what we’re likely seeing is just the natural result of actual enforcement. Independent M&AOn a lighter note regarding independent operations: A.S. Turner and Sons Funeral Home in Decatur, Georgia, has acquired Ford-Stewart Funeral Home in Jonesboro. Instead of a cold corporate takeover, they’re running it as “Ford Funeral Home and Cremation Services, a division of A.S. Turner and Sons.” Co-owner Cy Hume made it clear they aren’t operating with a corporate mentality. It’s a great blueprint for how local, independent operators can expand together without hiding behind a corporate curtain.I saw this video by an independent funeral home owner that’s worth watching. Independent Funeral Group Launches 50-State Healthcare PlanLastly, Brad Kuchnicki over at the Independent Funeral Group announced that, after nearly a year of behind-the-scenes work, they’re launching a proprietary PPO healthcare plan approved across all 50 states.Designed as a support and buying network to keep family-owned funeral homes independent, the group is offering this health coverage to members without taking a cut or markup. They’re also building in protective territories to give independent family businesses a genuine competitive edge in their local markets. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, we cover body-mishandling investigations in Chicago, regulatory enforcement shifts in Illinois, mausoleum maintenance issues in Virginia, high-end private estate marketing pitches, a mind-boggling NYC case, and state/county policy battles in Alabama over service fees and indigent burials.Subscribe to get Beyond The Rest, your complete weekly deathcare news roundup, delivered straight to your inbox.Key Topics* – Introduction & Newsletter Announcement* Introducing Beyond The Rest: A new Wednesday link-roundup email delivered exclusively to subscribers. Visit OnDeathCare.com to subscribe.* – Chicago Cemetery Issues & Body Mishandling News* An insider tip flags growing aesthetic and maintenance concerns in Chicago cemeteries.* South Chicago Chapel: Under investigation after authorities discover over 50 decomposing bodies stored in unsanitary, unrefrigerated conditions.* Bohemian National Cemetery and Crematorium: Temporarily shut down following storage allegations (uncremated remains have since been processed and returned to families).* – Regulatory Analysis: Enforcement vs. Failure in Illinois* Addressing headlines claiming regulatory failure.* Why increased enforcement actions signals a system starting to proactively catch bad actors ahead of strict new rules taking effect in January 2027.* – Mausoleum Maintenance Disputes (Norfolk, VA)* A family at Woodlawn Funeral Home and Memorial Gardens (an SCI property) alleges persistent leaks, pest issues, and odors in a 1970s-era mausoleum.* Woodlawn’s response and the broader challenge of maintaining aging mausoleum structures.* – Selling Private Estates: Worth Magazine & Frank E. Campbell* Analyzing a feature in Worth Magazine highlighting Frank E. Campbell’s 125th anniversary and modern marketing targeted at high-net-worth individuals.* The pitch: Selling legacy, privacy, and * what outlasts wealth* through private mausoleums and estates.* – Bizarre Case Updates: NY Illegally Operated Funeral Home* Police discover additional human remains months after shutting down an unlicensed New York facility in January.* – Regulatory Debates & Indigent Care in Alabama* State Senate Bill 107: Funeral Director Wilkie Sherrod Friesen publicly opposes proposed administrative fees per service, breaking down the true financial burden on local families and calling out “death tax” dynamics.* Dale County Indigent Burial Policy: A look at standardized care policies for unfunded final dispositions, the rural county funding gap, and what indigent rules reveal about broader societal safety nets.Links & Resources* Subscribe: OnDeathCare.com* Contact Tony: [email protected]* Community: Join the discussion over at r/DeathcareNewsThe Rest is an On Deathcare production. Written, edited, and produced by Tony Russo. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, host Tony Russo sits down with Mike Reagan, CEO of The Natural Funeral and Terracare, which manufactures and sells human composting vessels and components. They discuss how Terracare’s business model works for individual funeral homes, crematories, and cemeteries.Enjoying deep dives into the changing deathcare industry? Subscribe now so you never miss an episode or update.Key Takeaways & Highlights* A Heart-Centered Journey: How a background as a hospice volunteer and end-of-life doula led Mike to partner with Seth Vidal and step into the role of CEO at The Natural Funeral.* The Business Model: Unlike companies opening massive regional facilities, Terracare sells equipment directly to local, trusted funeral homes. Facilities can start with as few as four vessels and expand as demand grows.* Navigating Regulations: Insights into how states like Colorado, Vermont, and California are regulating natural organic reduction, and how Terracare supports partners through local zoning and approval processes.* The Terramation Process: A breakdown of how proprietary biologics and natural biological heat transform human remains into rich soil.* Participatory Grief & Ceremony: How Terramation allows families to re-engage with end-of-life rituals through meaningful “laying in” and “laying out” ceremonies, including soil scattering and tree planting.Resources & Links* Learn More About Terracare: TerracareProgram.com Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, host Tony Russo looks into a proposed association merger, recent corporate earnings reports, licensing disputes in Texas, and legal challenges to state casket sales regulations.Key Topics* NFDA and Selected Independent Funeral Homes Proposed Merger* SCI Preneed Blitz * Unique Green* Oklahoma Casket Sales Legal Challenge Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, host Tony Russo covers the latest news and updates across the funeral service industry, including legal updates in Texas, cemetery thefts, media coverage for alternative memorialization, and expansion efforts in human composting.Support independent deathcare journalism. Subscribe today to help us keep asking the hard questions about the industry’s future.Episode Highlights* Texas Funeral Service Commission & Unique Green UpdateUnique Green faces new charges involving the theft of $2.2 million from an elderly victim using false credentials, while systemic issues surrounding oversight at the Texas Funeral Service Commission persist. Click2Houston* Bronze Vase Theft in OregonA reported theft of cemetery bronze vases in Hillsboro, Oregon, highlights an ongoing trend of metal theft in the sector. Read the original story on KOIN.* Parting Stone Earned MediaSolidified remains company Parting Stone gained indirect national exposure through a featured moment on reality television involving an elementary school principal honoring his late wife. Here’s the video.* Acquisitions & Leadership Shifts* Cason Newberry Acquisition: Cason Newberry has finalized the purchase of Rhodes Funeral Home and Oak Park Memorial Funeral Chapel in Texas, rebranding them under Newberry Funeral Home. Here’s the original source.* Milestone Funeral Partners: Appointed a new Chief Financial Officer as part of ongoing corporate growth strategies.* Foundation Partners Group: Ongoing internal shifts and employee feedback regarding recent operational changes.* Earth Funeral & Human Composting ExpansionFollowing the launch of its facility in Maryland, Earth Funeral is exploring Charlotte, North Carolina, as its next potential expansion site. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, host Tony Russo and Lindsay Granson discuss rebranding funeral homes, managing large-scale operational integrations, and the shifting landscape of deathcare real estate. Lindsay shares insights from her transition from senior living to deathcare and details her strategic approach to rolling out new systems across almost 100 local funeral homes.Subscribe now for practical insights on funeral home marketing, operational integration, and the evolving future of the deathcare industry.Key TakeawaysRebranding and Digital Strategy* The decision to rebrand Oak Grove (formerly Brent Taylor Funeral Directors) was heavily driven by digital marketing and SEO challenges.* The former owner became a state senator, causing online search results to prioritize his political information over the actual funeral business.* Community members expressed some discomfort regarding the location’s political affiliations.* The rebrand was used to make a public statement emphasizing that the funeral home serves everyone in the community, regardless of political ties.* To reestablish its local presence, the newly rebranded business hosted a successful grand reopening with the local Chamber of Commerce.Change Management and Operations* Lindsay’s team undertook a massive overhaul to integrate almost 100 funeral homes onto uniform case management, website, and accounts payable platforms.* To facilitate corporate change at the local level, Lindsay created funeral director and pre-need committees so field staff had a peer voice in the process.* Super users were selected and trained in various markets to act as local peer mentors for staff struggling with the new systems.* The company implemented Training Tuesdays, a weekly virtual training session that is recorded and stored in an accessible library for ongoing staff education and new hires.The Future of Deathcare* Heritage has been holding off on new business acquisitions as they complete their system integration.* Taking on heavy real estate debt is becoming increasingly unsustainable and less attractive in the modern funeral industry.* The company launched Willow Cremation Services to provide an easy online experience and retain market share that was being lost to local storefront competitors.* Lindsay predicts that traditional funeral homes will eventually evolve into event centers equipped with retorts if the industry fails to adapt to changing consumer preferences. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, host Tony Russo breaks down major structural shifts among deathcare consolidators, a New Orleans funeral home eviction story, and updates on cemetery tech. Plus, a look ahead to an upcoming interview on personal vs. corporate branding and AI disaffection.Key Topics Covered* The Changing Consolidator Pecking OrderTony explores subtle shifts in company descriptions between Foundation Partners Group and Park Lawn, questioning whether Park Lawn has supplanted Foundation Partners as the second-largest funeral service provider.* Milestone Funeral Partners Restructures IntegrationFollowing recent growth, Milestone brought on David Mahoney as Director of Integrations to lead a newly established onboarding division. Tony breaks down why splitting administrative and operational duties helps support their funeral director-forward model.* New Orleans Funeral Home Closed by State EvictionA breaking story out of Louisiana: New Orleans Funeral and Cremation Service was closed down during an eviction action, leaving 16 bodies and 12 sets of cremated remains to be taken into custody by the parish coroner.* Upcoming Preview: Rebranding & Personal Social MediaTony teases an upcoming conversation with Lindsay Granson, COO at Heritage Family, about rebrands, noncompetes, and what happens when a funeral director’s personal brand clashes with corporate ownership.* Cemetery Tech Update: Guidant Integrates with CEM SitesGuidant has officially integrated with CEMSites cloud management software.* Why “Better” AI Still Misses the PointAddressing the flood of AI-generated content in deathcare, Tony discusses why bad AI ruins customer perception and why relying on automated interactions can harm the customer experience when empathy matters most.Links & Resources Mentioned* Milestone Funeral Partners Integration Update * New Orleans Funeral Home Eviction Report* Guidant & CEM Sites Integration Release* Guest Mention: Check out Tony’s episode of Tanya Marsh’s podcast, Death et seq. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, we dive into a criminal charge in Indiana, check in on major consolidators like SCI and Carriage, look into shifting cremation rates in the Jewish community, and weigh the pros and cons of the NFDA’s new AI-powered social media hub.Links and summariesIndiana Man Charged Under Historic Cemetery Law* Franklin L. Haas was arrested on June 30, 2026, for several offenses, including “cemetery mischief” related to the desecration of a grave marker. This arrest occurred just hours before Indiana’s specific cemetery mischief statute was sunsetted and integrated into a broader criminal vandalism category. Because of the timing, Haas is expected to be among the last individuals prosecuted under this dedicated historical law. A judge set his bond at $1,000 following the investigation. Source: A Last-Minute Charge: Indiana Man Nabbed in Final Hours of Historic Cemetery LawCarriage Services Stock Analysis* A Seeking Alpha analyst recommends Carriage as a “Buy.” The analysis suggests Carriage’s defensive business model remains insulated from economic downturns and offers significant growth potential through its M&A-driven expansion strategy. Operational improvements are also expected from the rollout of the Trinity ERP system. Despite trading near a one-year low, the company’s resilient metrics and forward EV/EBITDA multiple present a favorable risk-reward profile. Carriage’s Stock Is Down but Unlikely To Stay That WayConservation Cemeteries and Green Burials* Heartwood Preserve, a 41-acre conservation cemetery in Florida, is highlighted as an ideal way of protecting the land from development. Burial fees at the preserve directly support the protection of endangered local ecosystems like longleaf pine flatwoods. Also, Higher Ground Conservation Burial in Vermont recently celebrated its grand opening. These green burial options provide a way for individuals to reduce their carbon footprint and leave a living legacy that protects the planet for future generations. Green Burials and Save Wild Spaces, and Vice-VersaNFDA Launches Social Media Hub* The National Funeral Directors Association launched a subscription-based Social Media Hub to assist funeral homes in managing their digital presence. Powered by Cloud Campaign, the platform provides a library of pre-made posts covering topics such as grief support and advance planning. The service is available to NFDA members for $75 per month. NFDA Launches Social Media Hub Powered by Cloud CampaignSt. Louis Jewish Burial Foundation* Rabbi Ze’ev Smason established the St. Louis Jewish Burial Foundation to address reports of rising cremation rates among American Jews. This volunteer nonprofit focuses on educating families about traditional Jewish burial practices and the importance of early end-of-life planning. The foundation emphasizes that traditional customs are naturally aligned with modern “green burial” preferences. St. Louis Rabbi Launches Foundation to Address Rising Cremation RatesAI Trends and SCI’s Index Removal* Service Corporation International was recently removed from the Russell 1000 Dynamic Index, a move attributed to technical, rules-based adjustments rather than financial trouble. The shift occurred because the baseline for the index was driven upward by high-growth AI and tech companies. This development raises concerns regarding the inflated valuations of AI companies compared to more stable, traditional sectors like deathcare. The AI Wave Pushes Deathcare Aside (For Now) Get full access to On Deathcare at ondeathcare.substack.com/subscribe

Episode OverviewIn this week’s roundup, Tony Russo covers the practical power of earned media for local funeral homes, updates on an alarming financial scandal in Alabama, community pushback against green burials and pet water cremation, international insights into body preparation standards, and the growth of an independent buying group.Key Segments & Discussion Points* The Secret to Local Press* Tony shares an “earned media victory” from Joe Weigel of Weigel Strategic Marketing on behalf of his client, Oak Grove Funerals and Cremation.* Pro-Tip: Small, independent local newspapers are desperate for content and photos. Sending a non-salesy press release with a high-quality photo dramatically boosts your chances of front-page placement.* Financial Scandal at Pine Rest Funeral Home* Former manager Tim Street was arrested in Alabama and charged with first-degree financial exploitation of the elderly.* Street allegedly pocketed thousands of dollars from grieving families for headstones and markers that were never delivered, with some families waiting over two years.* The business is owned by Gamble Holding Company. Tony raises concerns about how lower-level corporate oversight allowed this to happen undetected for years.* NIMBYism in Napa Valley & Marion County* Green Burial Pushback: Neighbors of the proposed Howell Mountain Cemetery in Napa Valley are fighting the project over fears of traffic and groundwater contamination.* Pet Water Cremation Tabled: The Marion County Board of County Commissioners in Florida voted to table a permit for a pet aquamation facility for 60 days. The delay emphasizes the critical need for applicants to have precise, immediate data on water usage and equipment specs when facing nervous planning councils.* Body Preparation vs. Embalming Standards in Australia* Tony follows up on a botched restoration story involving a young woman named Jessica.* Adrian Barrett stepped in to successfully restore the body without embalming, underscoring the vital importance of true craftsmanship in the trade.* The Growth of the Independent Funeral Group* The group aims to help independent operators band together to negotiate better pricing and withstand the influx of private equity money. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this special “Death Doula” edition of The Rest, host Tony Russo sits down with law professor and funeral law expert Tanya Marsh to break down the recent legal battle involving Indiana death doula Lauren Richwine. They dive into the procedural history of the case, the overbroad state regulations that sparked the conflict, and the broader, shifting landscape of occupational licensing within the end-of-life care industry.Key Takeaways & Highlights* The Indiana Conflict: The state of Indiana historically maintained a broad definition of “the practice of funeral service,” prohibiting non-licensed individuals from counseling others on the methods and alternatives for the final disposition of human remains.* The Case Against Lauren Richwine: The Indiana Attorney General’s office issued a sweeping cease-and-desist order against Richwine, claiming her work required a funeral director license.* The “Atom Bomb” Ruling: Backed by the Institute for Justice, Richwine took the state to federal court. The Seventh Circuit Court of Appeals ultimately upheld a preliminary injunction against the state, famously noting that Indiana’s broad restriction on speech “furthers the state’s interests the way an atom bomb would further the eradication of a residential ant infestation.”* The Settlement Context: On June 9, the parties entered into a consent decree. While the permanent injunction successfully protects Richwine and her business, the underlying broad statute remains on the books for everyone else in Indiana.* The Future of Death Doulas: Tony and Tanya explore the ongoing tensions within the death doula community regarding whether to remain completely outside the traditional system or to pursue formalized state certification and licensing.About Our Guest: Tanya MarshTanya Marsh is a professor of law at Wake Forest University School of Law in Winston-Salem, North Carolina, and an Indiana-licensed attorney with over 26 years of experience. She is a leading expert in funeral and cemetery law and hosts the podcast Death et seq. She also serves on the board of the Funeral Consumers Alliance of North Carolina.Links & Resources Mentioned* Article: Tanya’s breakdown of the case on Talk Death * Book Mention: Jane Callahan’s A Death Doula’s Guide to a Meaningful End Here’s * Organization: Institute for Justice Get full access to On Deathcare at ondeathcare.substack.com/subscribe

When a legacy family cemetery faces a sudden transition, the threat of receivership or a corporate fire sale looms large.In this episode, host Tony Russo sits down with third-generation cemeterian Shayda Frost and her husband Timothy Amoui to discuss the reality of taking over six Atlanta cemeteries with no previous operational background.This discussion digs into the tactical headaches of modernizing historical properties, standardizing grounds maintenance, managing multi-decade staff through a digital transition, and generating new revenue lines from forgotten land.Key Operational Takeaways* The “Stabilization Mission” First: When taking over a challenged or neglected acreage, resist the urge to change everything at once to gain a sense of control. Prioritize immediate operational stability over rapid expansion or aggressive software overhauls.* Transitioning Legacy Crews Slower: Moving a multi-decade workforce away from paper memos, physical clipboards, and manual calculators requires one-on-one training and immense patience. Crew buy-in is earned by proving the digital tool makes their daily job easier, not just the administrative office’s tracking.* Grounds as Your Primary Brand Asset: In the cemetery business, public reputation is explicitly driven by curb appeal and turf management. Tim and Shayda discuss why upfront capital investments in machinery and grounds keeping staff are non-negotiable for long-term health.* Price vs. Value in Land Development: Opting for the lowest vendor bid on heavy earth-moving, landscaping, or infrastructure projects consistently backfires. Shoddy work requires secondary spending to fix, proving that long-term asset management requires paying for value upfront.* Funding Perpetual Care with Natural Burials: Non-perpetual care historic sections or defunct acreage can be re-monetized safely. By clearing out invasive species and introducing green burials, operators can open an adaptive reuse revenue stream that funnels directly back into a perpetual care trust.Resources & Links Mentioned* Lincoln Memorial Group (Atlanta, GA)* The Chattahoochee Riverkeepers (Environmental cleanup coordination)* Devine Georgia (Invasive flora and wisteria management) Get full access to On Deathcare at ondeathcare.substack.com/subscribe

This week on The Rest, host Tony Russo covers shifts and critical developments across the deathcare industry. The episode breaks down the recent leadership changes at Foundation Partners Group, including the appointment of Jim Evanger, a professional interim CEO and PE turnaround expert to CEO and the broader implications of private equity money in funeral service. Tony also reviews a $7 million miscremation lawsuit against Tidd Funeral Home, the ongoing public negotiations over a massive pre-need fraud plea deal in Connecticut, and an Ohio zoning battle over a planned Islamic natural cemetery. Plus, a quick look at an Ohio mortuary student’s pageant platform and a preview of upcoming coverage on an Indiana death doula’s legal victory.Deepen your understanding of the deathcare industry. Subscribe today.In This Episode:* Foundation Partners Executive Change: A breakdown of the press release naming Jim Evanger, a short-term turnaround expert, CEO. We also look at what having a funeral professional in the top job might mean for corporate culture and consolidation.* Private Equity vs. Independence: Insights from a recent story about balancing corporate funding with traditional funeral directing values.* The $7 Million Cremation Error: A look at Tidd Funeral Home’s immediate acceptance of responsibility following a catastrophic miscremation, and the pitfalls of unmanaged pre-need sales promises.* Connecticut Pre-Need Fraud Case: Updates on the non-public plea offer for former funeral home owner Philip Pietris, who faces charges for allegedly defrauding over 100 families of $1 million.* Normalizing Grief on the Pageant Stage: Spotlighting Katie Harrigan, a Cincinnati College of Mortuary Science student and Miss North Central Ohio, who is using her platform, “The Silent Subject,” to support grief awareness.* Toledo Zoning Approval: The Toledo Plan Commission’s tentative green light for an Islamic natural cemetery, despite local NIMBY pushback regarding green burial practices.* First Amendment Victory for Death Doulas: A brief look at Lauren Rich Wine’s three-year legal battle with the state of Indiana over the right to assist families with final arrangements.Links & Resources Mentioned:* Foundation Partners Group Official Press Release* Industry Consolidation and Private Money Feature* Coverage of the Tidd Funeral Home Lawsuit* Connecticut Funeral Fraud* The Ashland Source Profile on Katie Harrigan* Texas Monthly Feature on Islamic Cemetery Controversies* Share your preneed sales experiences or news tips with Tony at [email protected]. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

This week on The Rest, we dive into the leadership shakeup at Foundation Partners Group. We also look closely at a recent civil lawsuit in Ohio that underscores the massive disconnect between quick crematory certification courses and hands-on operational experience.Plus, a Pennsylvania funeral home’s makeshift skylight plan, the defeat of human composting legislation in Illinois, a creative land-preservation cemetery strategy in Canada, and affordable new continuing education workshops from the ICCFA.Subscribe at ondeathcare.com to get independent, critical funeral industry news, and exclusive columns delivered straight to your inbox weekly.Key Takeaways* Foundation Partners Group Leadership Shakeup: Unconfirmed reports indicate CEO John Smith has parted ways with the private equity-backed firm after an 18-month tenure. This marks the second consecutive non-funeral professional to lead the company, raising questions about private equity’s patience and acquisitions-driven revenue.* The High Cost of Inexperience: A $25,000 civil lawsuit against Tidd Funeral Home in Franklin County, Ohio, reveals that an employee mistakenly cremated a woman against her deeply held religious beliefs and explicit prepaid burial contract.* No Permit? Make a Skylight: Frank Duca Funeral Home in Westmont Borough, Pennsylvania, had its storage facility construction halted after building inspectors discovered a hole cut in the roof intended for a future crematory flue. The funeral director’s backup plan if the permit fails? Just turn it into a skylight.* Illinois Human Composting Legislation Fails: Natural organic reduction efforts hit a wall in Illinois.* Cemetery as a Shield Against Developers: In British Columbia, 70-year-old Margaret Waterton is attempting to rezone her 2.5-acre property bordering a forest into a natural burial ground. Under local regulations, burying even a single person on the land legally protects it from high-density housing development.* Accessible Professional Development: The ICCFA is rolling out its new 240 Workshops program. These localized, short, and inexpensive sessions are specifically designed to provide continuing education opportunities to frontline staff who cannot afford to travel to national conventions.Links Mentioned in the Show* Tidd Funeral Home Lawsuit* The Death Boom Trailer* Link to ICCFA 240 Workshops Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, host Tony Russo sits down with Faith Haug, mortuary science program director for Arapahoe Community College and newly elected Secretary-Treasurer of the American Board of Funeral Service Education. Faith opens up about her unexpected floor nomination, what it actually means to govern the board, and breaks the news of an upcoming leadership transition within the organization.The conversation dives deep into the tension between academic standards and industry expectations, the unique challenges of regulating distance education, and the shifting landscape of state licensure requirements. Faith also addresses the ongoing industry “culture war,” challenging funeral service professionals to stop complaining from the sidelines and instead actively engage with and support local mortuary programs.Enjoying these insights into the deathcare industry? Subscribe to our newsletter and podcast to never miss an episode.Key Takeaways* An Unexpected Election: Faith discusses her recent election as ABFSE Secretary-Treasurer and why a “rogue nomination” from the floor shouldn’t necessarily be misconstrued as a mandate for dramatic upheaval.* Upcoming ABFSE Changes: Big shifts are on the horizon for the organization, including the rollout of a new strategic plan and the upcoming retirement of longtime Executive Director Robert Smith III.* The Licensure Dilemma: While the ABFSE maintains high voluntary accreditation standards, individual states are increasingly reducing education and examination requirements due to workforce concerns.* Education vs. Job Training: Faith addresses the unrealistic expectations practitioners often have for recent graduates, explaining the crucial difference between a college degree and practical on-the-job training.* A Call to Action for Practitioners: A challenge to the industry at large to move past negative narratives, bridge the gap between education and practice, and get involved with local advisory committees or mentorship.Related: Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, Tony Russo rounds up the latest major headlines shaking up and shaping the deathcare industry, from viral social media shifts to controversial leadership battles.Support independent deathcare journalism. Get industry news, deep-dive columns, and exclusive weekly updates directly by subscribing today at ondeathcare.com.Authentic Connection Over SEO HacksTony breaks down a recent blog post from ASD (Answering Service for Funeral Directors), highlighting a viral video by funeral director Katharine Wagner-Elfner. Her “day in the life” vertical videos demonstrate how genuine, human-centric storytelling can outperform SEO tactics.* Related Link: Check out the ASD Blog Post Drama in the NFDA Secretary RaceThe upcoming election for the National Funeral Directors Association board secretary has taken an unusually turbulent turn. Tony discusses the silence from leadership candidates, allegations moving behind the scenes, and what this tactical lack of transparency may say about the future face of deathcare leadership.Continuing Education for EveryoneThe ICCFA is launching its new 240 Workshops, 240 minutes of targeted, accessible continuing education all around the country.* Related Link: Read the ICCFA Press Release Honor in the Face of DisasterA powerful profile out of Nebraska highlights funeral director Tracy Dietz of Jacobson Greenway Dietz Funeral Home. After surviving a destructive May 17th tornado with her family, her immediate instinct wasn’t just survival—it was the profound, industry-specific realization that she had to be ready to step out of her basement and immediately serve her neighbors through potential loss.* Related Link: Read the Full St. Paul, NE Article Legislation Watch: Rhode Island Expands Deathcare OptionsThe Rhode Island House of Representatives has passed legislation to simultaneously legalize natural organic reduction and alkaline hydrolysis (aquamation). Sponsored by Representative Michelle McCaw, this marks the third consecutive year of pushing for these eco-friendly dispositions. Tony tracks the bill’s prospects in the Senate and underscores the hope that it moves forward on its merits rather than political noise.* Have a news tip or a story from your neck of the woods? Drop Tony a line directly at [email protected]. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this week’s episode, Tony Russo breaks down a highly unusual and contentious development in the National Funeral Directors Association election. We also look at a major expansion for Earth Funeral on the East Coast, a massive overhaul for crematory inspection laws in Illinois, and the looming financial struggles facing small and church-run cemeteries.Subscribe below to get independent deathcare news delivered straight to your inbox.Key Topics Covered* Drama in the NFDA Election (00:02:22) For the first time in years, the election for NFDA secretary has turned incredibly contentious. Tony discusses a controversial endorsement video released over Memorial Day weekend by Georgia funeral home owner Richard Robinson. Additionally, allegations of race-related social media attacks have surfaced, and the NFDA has seemingly taken down its election pages. Tony is continuing to investigate and will publish a full story later this week.* Earth Funeral Expands to Maryland (00:07:37) Natural organic reduction is making a major move East. Earth Funeral has opened a massive, 36,000-square-foot facility in a Baltimore suburb. Launching with 56 vessels, the facility aims to serve up to 2,000 families per year, providing East Coast residents with a more local option for human composting.* Illinois Passes Strict New Crematory Regulations (00:09:09) Illinois lawmakers have unanimously passed a sweeping regulatory overhaul for inspecting crematories. The new bill, now headed to the governor’s desk, brings back unannounced surprise inspections and grants inspectors the power to immediately shut down non-compliant operations. It also establishes a strict 60-day limit to complete cremations.* The Crisis of Underfunded Cemeteries (00:12:52) Drawing from a detailed report by the Minnesota Star Tribune, Tony explores why small and church-run cemeteries are struggling to survive.Links & Resources Mentioned in This Episode* Earth Funeral Feature: Read Tony’s full write-up on Earth Funeral’s new Maryland facility: Earth Funeral Comes to Maryland* Illinois Legislation: Deep dive into the new crematory inspection laws: Unanimous Vote Grants Illinois Regulators Power to Conduct Surprise Crematory Audits* Minnesota Star Tribune Article: Read the full investigation into struggling local cemeteries and perpetual care funds: As caretakers age, some small Minnesota cemeteries struggle to survive Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo sits down with Beth King, general manager of her family’s multi-generational funeral firm.Beth talks about her firm’s partnership with local public libraries and their partnership on the Saving Family Stories project. Saving Family Stories provides free public access to media digitization equipment. She also talks about a book sponsorship program that helps people, particularly children, find ways of understanding death. Finally, Beth discusses some of the structural differences between American and Australian deathcare, including the complete absence of funeral director licensing down under.Get the weekly industry insights you won’t find anywhere else. Subscribe today for deep-dive analysis on the changing world of deathcare.Key Takeaways & Timestamps* [00:33] The Arts-to-Deathcare Pipeline Beth discusses stepping into her family’s 70-year-old firm after a decade-long career managing arts and culture festivals across Australia and the UK.* [03:13] “Saving Family Stories” at the Library How a simple conversation with a library CEO blossomed into a four-year community partnership. Beth explains how the program empowers families to preserve historical photos, slides, and old home videos for free.* [08:23] Massive Community Buy-In The jaw-dropping numbers behind the digitization program, including thousands of community hours logged, mobile scanner loans, and why this slow-burn tech is a natural fit for pre-planning memories.* [15:10] Beyond Euphemisms: The “Talking About Death” Initiative A look at how Beth’s firm curated a 50-book library donation specifically targeting death rather than just grief. Discover why children’s books topped the checkout charts and how they successfully hosted public panel discussions on the “admin of death.”* [19:40] Cultivating Earned Media & Authentic Tone Why the firm bypasses traditional gimmicky advertising in favor of monthly radio features, transparent education, and public mortuary tours during Australia’s “Dying to Know Day.”* [23:37] Deathcare Regulation in Australia Tony and Beth discuss the pros and cons of this flexibility versus the strict licensing choke points found in North America.Links & Resources Mentioned* Learn more about Beth’s local library system: Geelong Regional Library* Explore Australia’s national movement: Dying to Know Day* Featured Children’s Books: Why Do Things Die? and That DayA Note from Tony: If you enjoyed this conversation about how deathcare is shifting globally, make sure to subscribe to the podcast for weekly reporting and analysis on the business and culture of end-of-life care. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this week’s episode, host Tony Russo dives into the heavily politicized battle over Natural Organic Reduction (NOR) in Oklahoma, legislative updates on green burials in Minnesota, and Neil deGrasse Tyson’s take on non-religious disposition. Plus, we look at the inherent risks of leasing a funeral home facility, a massive pre-need scandal in Michigan, and the regulatory challenges facing a historic Japanese cemetery in California.🎧 Episode Breakdown & Timestamps* (00:00:06) Introduction & WelcomeThank you to all subscribers! Subscribe and access the Sunday column, exclusive news roundups, and breaking stories.* (00:01:32) The Failure of the NOR Bill in OklahomaTony editorializes on funeral service being politicized. Despite passing with 60% of the vote, Oklahoma’s Natural Organic Reduction measure was killed on the governor’s desk after a single lawmaker labeled it a “Democrat thing.” * (00:06:51) Minnesota Shifts Rules on Green BurialsA look at Bill SF 5305 in the Minnesota Legislature, which aims to prevent public cemeteries from restricting green burials based on religious or moral convictions. * (00:09:56) Neil deGrasse Tyson on the Science of BurialAstrophysicist Neil deGrasse Tyson recently discussed his personal choice for disposition on his podcast. Deathcare professionals can use this philosophy to connect with non-religious families.* (00:12:38) The Dangers of Leased Properties: Fields Funeral HomeFields Funeral Home in Iberia Parish, Louisiana, has been evicted over unpaid rent following a license suspension. However, updates reveal a backstory of alleged landlord neglect.* (00:16:18) Pre-Need Swindling & Public Education in MichiganA bad actor in Michigan, Terry Alvin Kaufman, was sentenced to 7-20 years after stealing $1.1 million in pre-need funds. We look at Connecticut funeral director Matthew Bailey’s response to a similar situation, where he tackled a nearby scandal head-on with TV ads.* (00:19:57) Historic Japanese Cemetery in California Faces ClosureState regulators have revoked the license of a historic Japanese cemetery in Colma, California. Exacerbated by the pandemic, the elderly board struggled with digital transitions and fell behind on taxes. Pro-bono lawyer Donald Tamaki has stepped up to help keep the grounds maintained and clear the back taxes.🔗 Links Mentioned in This Episode* Tony’s Article: The Political Death of Oklahoma’s NOR Bill * Legislation Tracker: Minnesota SF 5305 Detail * Video Podcast: Neil deGrasse Tyson on StarTalk * News Feature: Fields Funeral Home Eviction * Michigan Scandal: Kaufman Sentenced Bailey’s Video* Industry Spotlight: Japanese Cemetery Closure📢 Support the ShowThis episode was written, edited, and produced entirely by Tony Russo. If you appreciate independent deathcare journalism and it’s within your means, please consider becoming a paid subscriber at OnDeathcare.com.Thank you for watching, listening, and supporting the show! See you next time.Enjoyed this update? Drop a comment or share this episode with a colleague in the deathcare industry! Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, host Tony Russo sits down with Pierce Dempsey of Leaf Cremation to explore the relationship between funeral professionals and hospice care providers.Pierce, a fourth-generation cemeterian, shares how he transformed a simple task of “knocking on doors” into a massive endeavor that bridges the gap between end-of-life healthcare and final arrangements. Key Takeaways* The Genesis of the Hospice Playbook: Pierce discusses how he began visiting hospices within a 125-mile service area to understand their needs and provide resources without ever asking for a referral.* Camaraderie in Care: Why hospice workers are often eager to learn the technicalities of the cremation process and legal regulations.* The “In-Service” Advantage: Tips on conducting group presentations that provide genuine value (and perhaps some chicken biscuits) to nurses, social workers, and chaplains.* Shifting the Mindset: The importance of treating hospice professionals as a unique type of “external customer” and fostering an office culture that “loves hospice”.* Demystifying Cremation: How funeral professionals can act as a 24/7 resource for hospice staff to help clarify pricing and legal requirements for grieving families.* Beyond Hospice: Pierce touches on his other professional passion: implementing AI in daily deathcare operations to help even “techno-illiterate” professionals work more efficiently. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo dives into the latest developments across the deathcare industry, from regulatory drama in Texas to corporate shifts at Carriage Services. We explore the evolving role of the “CEO as the face of the business,” the fallout of body mishandling cases, and why being forthright is the only way to manage a crisis in the modern age.Inside This Episode:* The Viral Mortician: Tony discusses his recent story on “Dan the Funeral Man” and how authentic social media presence is critical.* Texas Regulatory “Shenanigans”: A look at the latest Houston Chronicle report involving the Texas Funeral Service Commission and allegations that the Abbott administration was more involved in commission matters than previously claimed.* Legal Updates in Houston: Prosecutors have dismissed abuse of corpse charges against Gayle Bell, co-owner of Richardson Mortuary, following a year-long scandal.* Lessons from Utah: A body mix-up at a veteran’s funeral leads to a deeper look at how the Division of Professional Licensing handles consumer complaints and why funeral homes need better tracking systems.* Carriage Services Analysis: An update on Carriage Services’ earnings, their $100 million “at the market” sales plan, and their unique strategy of seeking acquisition properties with high growth potential rather than just buying established, “well-run” homes. Visit OnDeathcare.com for the full report.* Website: ondeathcare.com — Sign up for the newsletter to get breaking news and deep-dive analyses.* Instagram: @ondeathcare — Follow for clips and behind-the-scenes photos. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, host Tony Russo sits down with Chris Holt, a funeral director and crematory technician from Montana who is currently running for an at-large position on the National Funeral Directors Association board. With 20 years of experience in the “sacred profession,” Chris shares his journey from state leadership to national advocacy.The conversation dives into the heart of what it means to represent funeral service professionals on Capitol Hill and the importance of keeping the national association relevant for the next generation.Don’t miss a beat on the stories shaping the deathcare. Subscribe now to stay up to date.Key Highlights* A Fire for Service: Chris discusses how his involvement with the Montana Funeral Directors Association in 2012 sparked a passion for representing members and ensuring their voices are heard at the highest levels.* Advocacy in Action: Fresh off a trip to Washington D.C., Chris explains the importance of “swarming the Hill” to discuss vital issues like veteran burial benefits, the regulation of body donations, and expanding Health Savings Account usage to cover funeral expenses.* Addressing Member Value: Chris tackles the challenge of declining participation in professional associations. He emphasizes the need for “palatable” education, better messaging, and demonstrating a clear return on investment for members.* The Power of Connection: From moonlight monument tours with his family to networking with colleagues across the country, Chris highlights how the NFDA fosters a community of leaders who share ideas to solve local and national problems.* Work-Life Balance: The discussion touches on the reality of burnout in funeral service and how the association can provide tools to help professionals manage their personal and professional well-being.About the GuestChris Holt is a licensed funeral director and crematory technician based in Montana. He has served two terms as President of the Montana Funeral Directors Association and has represented his state at the NFDA for four years. He is a candidate for the NFDA Board of Directors at-large position. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On Death Care, host Tony Russo sits down with Stephanie Rush and Amanda Goodell, co-authors of the award-winning children’s book, You Can Always Talk to Possum at Life Forest. The book was recently honored by the ICCFA as the most personalized service/memorial for a cemetery in their 2025 Keeping It Personal Awards.The authors discuss the inspiration behind the book, which was born from a need to help young children understand loss and find closure while visiting Life Forest, a unique conservation cemetery in New England.Key Discussion Points:* The Origin Story: How a connection through roller derby led to a collaboration between Life Forest co-founder Mel Bennett and mental health professionals to create a resource for grieving families.* A Simple Approach to Complex Emotions: Why the authors chose to use forest animals and a “matter-of-fact” tone to make the stages of grief relatable for children of all backgrounds.* Beyond the Headstone: An exploration of Life Forest’s mission, where loved ones are memorialized with trees, bushes, and plants rather than traditional gravestones.* The Creative Process: Writing a collaborative book during the COVID-19 lockdown and working with an international artist to capture the specific landscape of a conservation forest.* The Workbook Component: The book includes structured activities, like painting memorial rocks and writing letters, to help children process their emotions tangibly.* Advice for Parents: “If a child is old enough to love, they’re old enough to grieve”.Links & Resources:* Official Website: On Death Care* Free Resource: The workbook mentioned in the episode is available for free download online.* Listen Further: Check out Tony Russo’s previous interview with Life Forest co-founder Mel Bennett. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo covers high-profile controversies in Detroit, the ongoing legislative battles surrounding natural organic reduction, and cultural equity in cremation services.Key Stories* The “Wrong Ashes” Voicemail Controversy: A Detroit man, Curtis Robinson, was shaken after receiving a voicemail from Charita Butler, co-owner of Butler Funeral Home, suggesting she would give him “somebody else’s ashes” if he continued to make demands amidst a family rift. Tony discusses the pressures on funeral directors stuck between feuding family members and the importance of hanging up the phone before venting.* Healing the “Bad Juju” at Perry Funeral Home: The site of the infamous 2018 scandal involving improperly stored infant remains is being renovated by Paddy Lynch of Lynch and Sons Funeral Directors. The new facility will offer mortuary students on-site experience and provide infant/child funerals at no cost to rebuild community trust.* Colorado Regulatory Crackdown: Evergreen Funeral Home has been placed on one-year probation after an inspection revealed refrigeration temperatures above the 39-degree limit and inconsistent record-keeping.* Natural Organic Reduction (NOR) Updates:* California: Sumner Peck Ranch has been renamed Running River Ranch following public backlash over the use of composted human remains on the property. Tony argues that Earth Funeral and the local trust missed a vital opportunity for public education.* New Hampshire: Lawmakers rejected a human composting bill. Tony addresses the opposition’s “utilitarian” arguments and compares the current struggle for NOR acceptance to the historical journey of cremation.* Cultural Equity in Cremation: In Lexington, Massachusetts, the push for a public crematory at Westview Cemetery is framing cremation as a religious necessity for Hindu, Sikh, and other non-Christian communities rather than just an economic choice.* Philanthropy in Death Care: A shout-out to Starmark for donating over 100 urns to “The Final Salute,” a program in Des Moines that honors unclaimed veterans’ remains.Industry Reminders & Updates* Management vs. Luck: Tony explores whether regulatory issues stem from bad management or bad luck, suggesting that mentoring by state commissions could help struggling homes recover.* Financial News: SCI and Matthews are scheduled to report their earnings on Thursday and Friday. Full analysis will be available at ondeathcare.com. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, Tony Russo interviews National Funeral Directors Association Secretary Candidate Carlton Maye Jr. Maye discusses his philosophy of service and how his background as an educator informs his vision for the association’s future.Professional Background* Current Board Service: Maye has served as an at-large representative on the NFDA board for the past two years.* Educational Role: He is a mortuary science educator for Pierce Mortuary Colleges and has nearly 15 years of experience in higher education.* Clinical Experience: He serves as a general partner running a funeral home in Georgia.Key Discussion Points* Secretary Role: Maye views the position of secretary as the “keeper of information,” responsible for ensuring accurate record-keeping and the timely dissemination of knowledge to members.* Association Inclusivity: He highlights the board’s recent rebranding of its core values to emphasize that the NFDA is an “Association of Funeral Service for all,” including students, non-licensed staff, and international members.* The Value of Advocacy: Maye emphasizes the importance of the NFDA Advocacy Summit, noting how impactful it is for funeral professionals to meet legislators in person and see their voices heard on Capitol Hill.* Evolving Education: Discussing the future of funeral service education, Maye stresses the need to remain open-minded and responsive to industry trends, such as human composting (natural organic reduction).* Diverse Career Paths: He notes that the industry has moved beyond the “cookie-cutter” roles of the past, with specialized paths now available in cremation arrangement, cemetery liaison roles, and family ambassadorship. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, Tony Russo dives into the importance of “being the face” of your funeral business to establish authentic community trust. From the upcoming ICCFA Experience to legislative shifts in Illinois, we cover the latest trends in death care and the technology aiming to simplify family arrangements.Key Discussion Points* The Power of Authenticity: By sharing real, unpolished moments, professionals can build a unique level of trust with their local communities.* Media Spotlights:* Rebecca Case of Case Funeral Home uses regular local news segments to demystify deathcare for her neighbors.* Kathleen Wagner Elfner uses “raw” social media videos to document renovations and connect with her community.* David Ucci of Hills Skeffington Funeral Home highlights industry collaboration as local competitors help his business rebuild after a fire.* Parting Stone’s Global Reach: A look at a Metro UK feature detailing how David Bailey used solidified remains to take his father on a final 500-mile road trip.* History in Duluth: Tony reviews a PBS North feature exploring the evolution of funeral service from furniture making to modern cremation societies.* Legislative News: The Illinois House has passed HB 5425, moving the state one step closer to legalizing human composting (terramation).* Cemetery Tech Evolution: An introduction to Guidant, a new platform from George Owens and Michael Cooperman that introduces “Buy Now” functionality for cemetery plots online. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, Tony Russo speaks with Maureen Krienen, a fourth-generation funeral director and candidate for an at-large position on the National Funeral Directors Association Board of Directors. Krienen discusses her transition into ownership of her family’s firm and her motivations for seeking a national leadership role.Professional Background* Experience: Krienen has been a licensed funeral director since 2017.* Current Role: She serves as the president of her family’s funeral firm in Wilmington, Delaware, after purchasing the business from her father at the end of last year.* Local Leadership: She is the immediate past president of the Delaware State Funeral Association, with her term concluding in October.Key Industry Issues* Staffing and Retention: Krienen identifies staffing as the most significant challenge facing the industry. She notes high burnout rates—often within five years—and emphasizes the need for firms to become “ideal employers” by offering better work-life balance and inclusive environments for younger professionals.* Licensure: Regarding the debate over split licensure (separating embalmer and funeral director licenses), Krienen advocates for maintaining high professional and public health standards regardless of the specific license level.* The Value of NFDA: For small, family-owned firms, Krienen describes the NFDA as a “lifeline” and “safety net,” providing essential resources such as legal counsel, standardized forms, and federal advocacy.Advocacy and Engagement* Legislative Action: Krienen shares her experience participating in the NFDA Advocacy Summit in Washington, D.C., where she lobbied representatives on industry-related bills.* National Programs: She highlights the impact of the National Emerging Leadership Program and the Women’s Conference in fostering professional camaraderie and connections. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, host Tony Russo sits down with Nadira Baddeliyanage, Executive Director of the International Cemetery, Cremation and Funeral Association, to celebrate her 30-year milestone with the organization. Nadira shares her journey from “cleaning the database” to leading the association through a transformative era where leadership must be both the “brains and the face” of the profession.The conversation dives deep into the ICCFA’s critical advocacy work in Washington, D.C., the upcoming “ICCFA Experience” in Fort Worth, and the unique, immersive educational environment of ICCFA University.Subscribe now for expert insights, legislative updates, and exclusive educational highlights.Key Highlights🏛️ Advocacy at the CapitalNadira discusses her recent trip to Washington, D.C., highlighting the federal-level work the ICCFA performs for its members.* The “Body Broker” Issue: Pushing for the Consensual Donation and Research Integrity Act to ensure transparency and regulation in non-transplant tissue donation.* The Funeral Expenses Act: Lobbying for legislation to allow tax-free HSA funds to cover funeral costs.* Cemetery Trusts: Seeking increased tax deductions for cemetery plots.🎡 The “ICCFA Experience” (April 29 – May 1)Learn how the ICCFA is “shaking things up” by moving away from traditional convention formats.* Music Festival Inspiration: The convention now features three stages, exhibits, and education all in one high-energy Expo Hall.* Integrated Learning: Breakout sessions and meals happen within the hall to foster constant connection and innovation.🎓 ICCFA University (July 17 – 22)Nadira shares why this week-long program at Emory University is her favorite educational initiative.* Specialized Colleges: From Cremation Services and Land Management to Technology and Leadership.* Scholarship Opportunities: The ICCFA Educational Foundation awards 100 scholarships annually to help professionals attend.* Lifelong Connections: Beyond the curriculum, the university builds a support network that graduates rely on for years.Notable Quotes“I think the brains also has to become the face because we are serving communities and people that are very visual these days ... they want to relate better.” – Nadira Baddeliyanage“Something I learned in this profession early on is people love to share and people love to help each other.” – Nadira BaddeliyanageResources Mentioned* ICCFA Experience: Fort Worth, Texas (April 29 – May 1).* ICCFA University: Atlanta, Georgia (July 17 – 22).* Consensual Donation and Research Integrity Act. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo breaks down a high-stakes week in the funeral industry, from executive departures at Park Lawn to significant legal and regulatory shifts in Texas and beyond.Top Stories* Park Lawn Executive Shakeup: Major leadership changes as Jennifer Hay, Mat Forastiere, and Jay Dodds are dismissed. Tony discusses the appointment of Markus Sturm and Steve Shaffer and its imlications.* Homesteaders and Consolidation: An exploration of how Homesteaders has increasingly moved toward financing industry consolidation and its complex, often quiet relationship with Park Lawn.* Everstory EEOC Lawsuit: Updates on the Equal Employment Opportunity Commission suit against Everstory Partners (formerly StoneMor) regarding allegations of segregated bathroom policies at a Memphis cemetery.* Texas Funeral Service Commission Resignation: Kristen Tips has resigned as executive director. Tony speculates on the factors behind this departure, including ongoing lawsuits and upcoming investigative reporting.* Texas Fugitive: News on Javian Major, a figure involved in several ruined funerals, who is currently on the run after having his license revoked.Legislation and Licensing* Human Composting in Oklahoma: Oklahoma State Senator Casey Murdock defends a human composting bill, criticizing “intentionally uninformed” opposition while addressing the economic benefits for families.* Dual Licensure Debate: Inspired by Rachel Mackey’s testimony to the D.C. Council, Tony examines the pros and cons of dual licensure for funeral directors and embalmers.Market Watch* Earnings Season Preview: Carriage and Matthews International announce maintained dividends as the industry prepares for Q1/Q2 earnings reports.The “Final Whistle”* Tony reflects on a unique funeral trend from the UK: “final whistle” services for soccer fans, and how the sport serves as a poignant metaphor for the end of life. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, Tony Russo sits down with Shelby Ogozaly, a first-generation funeral director and NFDA at-large candidate. As part of a notably younger wave of leadership in deathcare, Shelby discusses her journey from being the youngest female president of the Allegheny County Funeral Directors Association to running for a national board position. She shares her vision for a more progressive future that respects tradition while embracing modern memorialization and professional advocacy.Join us for more insights on industry trends, from rising cremation rates to the new era of professional funeral advocacy.Key Topics Covered* The Rise of Young Leadership: Why Shelby chose to get involved early in her career rather than waiting for decades of experience.* Reimagining Cremation: How funeral directors can educate families on the vast options for memorialization, visitations, and personalized services even when choosing cremation.* The Future of the Industry: A look at the shifting landscape of funeral service, including the projected rise in cremation rates and the trend of downsizing or selling properties.* Advocacy and Representation: Shelby’s goals for the NFDA, focusing on listening to the membership to drive education and support for both owners and non-owners.* Women in Power: The shift toward more female representation in executive death care roles and the impact of mentors like Ellen Wynn McBrayer. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this week’s episode, Tony Russo breaks down the latest shifts in the death care industry, from innovative “witness cremation” practices to legal battles over human composting. We also look at the collapse of a digital arrangement startup and the ongoing regulatory struggles involving pre-need funeral contracts.In This Episode:* Reframing Cremation in Tucson: How Bring’s Broadway Chapel is turning witness cremation into a “memorializable event” and why offering it as a standard part of the process is a game-changer.* Expansion: A South Carolina funeral home family buys a downtown event center to offer celebrations of life without the overhead of a traditional funeral home branch.* The Human Compost: Fresno County considers a ban on human compost as fertilizer following a “poorly managed crisis” and public pushback against Earth Funeral.* NIMBY vs. Conservation Burials: The Jefferson Land Trust in Washington tries a “door-to-door” education approach after zoning and neighbor complaints stalled their previous burial ground project.* The Preneed Problem: Licenses are suspended in Indiana and Missouri as investigators find over a million dollars in unfiled or unauthorized funeral contracts.* Tech Industry Exit: Why digital arrangement platform Repose.io shuttered in March despite strong funeral home adoption. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, Tony Russo sits down with Steven Johnson, CFSP, a first-generation funeral director from Western New York who has overseen massive business growth, expanding from four to eight locations in just five years. Steven pulls back the curtain on his “secret weapon” for organic growth: Earned Media. He shares how funeral directors can stop “begging” for coverage and start becoming a primary source for local news, while also discussing his current run for the NFDA Board of Directors. Love deep dives into business growth? Subscribe for weekly insights that help you master your craft and stay ahead of trends.Key Takeaways* The Power of the Press Release: Steven explains how simple PR efforts for awards or events like the Pursuit of Excellence award or the NFDA Advocacy Summit provide opportunities to build community trust.* Growing through Acquisition & Intent: Learn how Steven tripled his call volume in five years through a mix of strategic acquisitions and organic community presence.* The Value of the NFDA: From world-class continuing education to networking with vendors (like mycelium/mushroom casket makers), Steven discusses why national involvement is vital for the modern director.* A New Generation of Leadership: Steven discusses his decision to run for an “At Large” seat on the NFDA Board and the importance of bringing a younger voice to the industry’s highest levels.Timestamped Chapters* [00:00] Introduction to Steven Johnson and H.E. Turner & Co.* [01:25] Scaling from 4 to 8 locations: The growth story.* [02:27] Why you must be your own biggest advocate in the media.* [03:26] Turning “boring” industry events into local news headlines.* [06:22] Dealing with “bad actors” and controlling the narrative.* [10:31] Why the NFDA matters (and yes, mushroom caskets).* [14:20] Running for the NFDA Board: The need for younger voices. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo sits down with Pablo Metz, co-founder of Germany-based Circulum Systems, to discuss the operational and technical realities of bringing Terramation to the U.S. market. Metz shares how his background in tech and problem-solving led him to develop the soil-transformation process with his partner.Metz breaks down the “Three Pillars of Respect” that guide their technology, focusing on the family’s grieving process, the safety and dignity of the funeral home staff, and environmental efficiency.Subscribe for insights into the green revolution transforming funeral service. Don’t miss an episode.Key Takeaways* The Wholesale Model: Circulum Systems operates as a technology and service provider, partnering with local funeral experts rather than competing as a direct-to-consumer funeral home.* The 40-Day Cycle: The transformation process takes exactly 40 days, a duration that aligns with biological requirements and carries significant symbolic weight across multiple faiths.* Microbial Heat vs. External Energy: The process relies entirely on natural microbial activity, reaching temperatures of 160°F to eliminate pathogens without supplemental heating elements.* Operational Footprint: The standard starter setup of 10 vessels requires approximately 2,500 square feet.* Capital Investment: The estimated investment for 10 vessels, including necessary post-processing units for soil and bone refinement, is roughly $1 million.* Logistics & Aesthetics: Vessels are designed with wheels for easy movement into chapels or funeral homes without requiring a forklift for basic setups.* Soil Output: On average, the process produces approximately 200 pounds of nutrient-rich soil per decedent.Resources Mentioned* Circulum Systems: circulumsystems.com* Green-Wood Cemetery: New York partner site* TerraCon: The industry conference where Metz connected with U.S. providers Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this week’s roundup, we dive into the major shifts impacting mortuary education, a bittersweet farewell to a historic Polish funeral home, and ongoing legal battles regarding religious burial rights in Minnesota. We also look back at a personal essay about Black casket salesmen and tease a massive new data report from the Johnson Consulting Group.Key Stories This Week* Cincinnati College of Mortuary Science Major Changes: Following a year of student protests and leadership turnover, CCMS has announced it is rejoining Xavier College and selling its 16-acre site for $7.2 million. We explore what this means for the future of private mortuary schools and the shift toward online credentialing.* A 119-Year Legacy Ends: The Giminski-Wysocki funeral home in Syracuse is closing its doors. Known for serving the Polish community, the home’s remaining antique furniture is being sold via an estate sale, highlighting the challenges of maintaining traditional physical estates in a changing market.* Religious Rights & Green Burials in Minnesota: An update on the legal “limbo” facing a conservation burial ground and a new lawsuit against Estes Funeral Chapel and Elmhurst Cemetery regarding the alleged refusal to accommodate Islamic burial rites.* History of Segregation in Casket Sales: A look at a personal essay detailing the experiences of Black casket salesmen at Batesville during the 70s and 80s, including the landmark anti-discrimination suit against Hillenbrand Industries.* Industry Data Deep Dive: The Johnson Consulting Group released an analysis of over 650,000 records. Preliminary findings show that 10.2% of surveys generate leads, primarily in grief support and pre-need services. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of On the Clock, Tony Russo sits down with Rehan Choudhry, founder of Chptr, to discuss the company’s growth and future. Chptr has expanded from a niche concept to a broad service provider. The conversation focuses on how the company is streamlining obituary distribution and helping funeral homes reclaim digital traffic from third-party aggregators.Key Discussion Points* Market Scaling: Chptr has secured partnerships with major funeral groups including Milestone, Anthem, and Heritage.* Broadcast Integration: The company is now under contract with over 75% of television stations in the U.S.* Operational Efficiency: By reducing the unit cost of a televised obituary, Chptr aims to make broadcast announcements a standard, often complimentary service for families.* Digital Ownership: Rehan explains the importance of funeral homes maintaining ownership of their content rather than allowing traffic to be siphoned by outside platforms.* Service Automation: A “white-glove” slideshow service handles production tasks that previously consumed funeral directors’ time.* Stay Tuned: A national campaign is planned for late April to highlight the role of funeral directors as essential community responders. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

Stories Covered in This Episode* Illinois Regulatory Changes: Representative Anthony DeLuca is working to give the Illinois Comptroller’s Office more oversight power. * Colorado Coroner Conflicts: The Wilson Funeral Home in Colorado faced scrutiny for storing bodies for the county coroner while its own license was expired. * Hearse Manufacturer Bankruptcy: UK-based Eagle Specialist Vehicles Limited, which trades as Wilcox Limousines, has filed for administration. This process is a reorganization plan similar to Chapter 11 in the United States.* Pennsylvania Funeral Home Struggles: Pitts Funeral Home in Erie, Pennsylvania, filed for Chapter 11 protection. The business is also facing a lawsuit regarding a poor embalming job.* The Downsizing Trend: W.F. Gormley and Sons in Sacramento, California, is selling its large historic building to move into a smaller facility. Tony compares this to a similar move in Maine, noting that high property taxes make smaller storefronts more efficient.* Human Composting Backlash: The San Joaquin Parkway Trust has parted ways with Earth Funeral following a cease and desist from a family who donated land to the San Joaquin River Ranch. * Funeral Women Lead: Erin Wilson has been named the Senior Director of Education and Program Strategy for Funeral Women Lead. The organization offers an 18-month program to help prepare women to move into management and ownership roles. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo sits down with Erin Wilson to discuss her new role at Funeral Women Lead and the launch of the Women’s Leadership Academy. Erin shares her journey from high school educator to funeral service professional.Erin explains how the Women’s Leadership Academy aims to help professionals by providing 18-month curriculum pathways for management and ownership, focusing on the life skills, financial valuations, and conflict management strategies that aren't taught in a classroom.Key Timestamps:00:12 – Celebrating the 1st Anniversary of Funeral Women Lead.01:35 – Why a former algebra teacher chose funeral service to "help people."04:10 – Reflecting on the "upsetting" restructure at Pierce Mortuary Colleges.09:45 – Identifying the "big disconnect" in funeral service education.18:20 – Breaking down the Women’s Leadership Academy: Management vs. Ownership.25:50 – Why ownership is achievable: Providing the roadmap for women. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

This week we look at a shift in strategy from SCI, the “homogenization” of funeral service, “disruptor” startups, green tech in Detroit, and legislative wins for death care modernization in Michigan.Key Takeaways* SCI’s Shift in Focus: SCI is moving away from massive real estate acquisitions and toward aggressive preneed sales and “Celebration of Life” centers. * The “Chick-fil-A” Model: Tony discusses the “re-homogenization” of funeral service, offering a consistent, unremarkable, but dependable experience that consumers seem to crave.* The Rise of the Disruptors: A look at Meadow, a direct cremation and venue-booking app that recently raised $9 million despite offering services that many funeral professionals argue aren’t actually “novel.”* AI in Death Care: Exploring Tukios’ new AI music beta and AI photo generators that help funeral homes avoid “off-puttingly generic” website imagery.* Green Innovation: Dr. Noni Green introduces one of the first electric pet cremators in the U.S. (Detroit), aiming for a net-zero carbon footprint.* Michigan Legislation: Governor Gretchen Whitmer signed a bipartisan bill to digitize death certificates and allow regular physicians to sign off, streamlining a traditionally slow process. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode of The Rest, Tony Russo tackles the mental health and retention crisis facing funeral professionals, highlighting a new survey aimed at understanding the emotional costs of the industry. Tony also dives into a strange $1.3 million debt situation involving the Milwaukee County Medical Examiner and local funeral homes, discusses a new Connecticut bill targeting funeral fraud, and explores the latest updates on Natural Organic Reduction.Show Notes* Mental Health & Retention: Exploring the need for specialized peer support and therapy for funeral directors.* Milwaukee Debt Crisis: Investigating the $1.3 million owed to the Medical Examiner’s office by local funeral homes.* Connecticut Fraud Legislation: A new bill introduced to establish a compensation account for victims of funeral service fraud.* Natural Organic Reduction (NOR): Updates on The Life We Leave documentary and controversies surrounding unauthorized human composting scattering in California.* SCI scores with earned media.* New Section: Announcement of The Doula Desk on the On Deathcare newsletter. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this episode, Tony Russo sits down with Tanya Marsh to deconstruct the 2025 Consumer Preferences in Death Care report. They dive deep into the "Cremation Paradox," the surprising return of the casket among Gen Z, and why the "green" movement in death care is more complicated than it looks.Key Discussion Points:The 2025 Survey Design: Expanding the data pool to 1,500 respondents to mirror the US Census and track regional trends.The Gen Z Factor: Why 52% of young adults are leaning back toward burial despite record-high cremation rates.Defaulting to Cremation: How cost and logistics force consumers into their "second choice" disposition.The Ethics of Innovation: A look at Natural Organic Reduction (NOR) and the "naked protectionism" blocking alkaline hydrolysis in states like Indiana.Death et seq: Tanya discusses her student-led podcast exploring legal issues around deathcare. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

In this week’s roundup, Tony Russo explores the disconnect between the death care industry and consumer media. From factually incorrect editorial cartoons in Ohio to “Boil-in-a-Bag” headlines in the UK, the episode dives into why funeral directors need to step up as educators to combat misinformation about green burials and alkaline hydrolysis. Tony also covers significant industry news, including the arrest of a fugitive funeral director and a historic investigation into a Maryland veterans cemetery.In This Episode* The Media Disconnect: Why recent reporting on natural organic reduction and alkaline hydrolysis is more salacious than informative.* Educator vs. Director: The importance of providing accurate information before families reach the arrangement room.* Industry News: The arrest of Zalo Wilson in Maine regarding a 64-count indictment.* A $3,000 judgment against Davis Mortuary owners following the discovery of decaying remains in Colorado.* Parklawn’s recent acquisition of South Mississippi Funeral Services’ assets.* Regulatory & Social Issues: The struggle of Alaska Natural Burial to open a site near Anchorage due to environmental concerns.* New Maryland legislation to investigate a burial site of Black youth at Cheltenham Veterans Cemetery.Resources & Links Mentioned* On Death Care Newsletter: Subscribe for free industry updates.* Study: 2025 Consumer Preference for Disposition Study (Wake Forest and CANA).* Book Recommendation: Into the Night.* Substack: Jess Wakefield on the complexities of green funerals. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

This week’s review covers significant regulatory shifts in Maryland, ongoing controversies at the Texas Funeral Service Commission, and the weekly news roundup. Links to all of these stories (and more deathcare news) can be found here.Regulatory Updates: Maryland vs. Texas* Maryland’s Turnaround: Under new leadership, the Maryland State Board of Morticians and Funeral Directors has cleared a 300-case backlog. The state has seen recent arrests related to the mishandling of remains at Heaven Bound cremation services.* Texas Oversight Concerns: An exposé in the Houston Chronicle highlighted significant issues within the Texas Funeral Service Commission, including an average of 150 open consumer complaints per quarter—well above the target of 26.* Accountability Gap: Leadership in Texas has reportedly lobbied to reduce damages for losing or misidentifying bodies.Green Burial & Innovation* Natural Organic Reduction in Ohio: The Ohio legislature is currently considering a bill to legalize natural organic reduction (human composting). While not yet law, it presents an opportunity for funeral directors to educate the public on eco-friendly options.* Monarch Care Centers: Foundation Partners has launched “Monarch,” a brand consisting of centralized care centers across 10 states. These facilities offer specialized services like witness cremation.Industry News & Legal Watch* Breaking Barriers in Embalming: A long-time English embalmer is stepping back from day-to-day duties; notably, she was only the sixth woman in England to receive an embalming license, a field closed to women until 1977.* Arizona Graveside Dispute: A Jewish family is suing an Arizona cemetery group over a policy that prohibits families from staying to witness the lowering of the casket, a practice that conflicts with certain religious rituals.* Liability & Training: A recent lawsuit involving a body mistakenly buried in a body bag alleges “negligent hiring, training, and supervision,” suggesting that high staff turnover and poor training may be becoming a major legal liability for owners.In Memoriam* Mack Williamson Stevens: A farewell to the beloved comfort dog of Williamson Memorial Funeral Home, who served from 2018 to early 2026. Get full access to On Deathcare at ondeathcare.substack.com/subscribe

This week’s industry roundup examines the artificial intelligence platforms into the deathcare sector. Central to the discussion is Impart, an all-in-one, AI-enabled business solution launched by the parent company Manifest. Manifest, which operates similar platforms in other industries like veterinary care, has positioned TikTok personality and funeral director Melissa Jo Schmidt as the face of the brand. * Cremation and Infrastructure: In Texas, a viral video of a smoking crematory prompted a discussion on the technical failures of aging equipment and the friction caused by cremation bans in cities like Seattle.* Operational Errors: Two high-profile body mishandling cases surfaced. In Tacoma, a funeral home took public ownership of an 18-year-old oversight regarding unclaimed cremated remains. Conversely, a Rhode Island facility is under investigation for burying an individual inside an unopened body bag, only to later discover it was the wrong person.* Real Estate and Independence: At the NFDA Leadership and Enrichment Summit, independent directors discussed the rising threat of development corporations and high real estate costs that force community funeral homes to close or relocate.* Historic Relocations: In Indiana, a Catholic high school has begun the process of exhuming Civil War veterans and pioneers from an on-site cemetery to make way for a football stadium expansion. Get full access to On Deathcare at ondeathcare.substack.com/subscribe