Author Allan Gorman on How to Build a Better Brand

Co-Host Brad Forsythe interviews Allan Gorman, author of Briefs for Building Better Brands. Allan Gorman is a market leadership advisor who has worked in creative capacities at some of the world’s largest advertising agencies, before starting his own company in 1987. He is the recipient of over 400 industry awards including a coveted Gold Lion from the Cannes Film Festival. His company, Brandspa LLC, specializes in crafting effective marketing and branding strategies for small to medium sized companies. He is author of the highly-acclaimed book, Briefs for Building Better Brands, which offers a collection of insightful essays on creating a successful brand.