Author and Master of Social Media and Reputation Strategist Larry Weber Shares His Latest Insights

Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of “Sticks and Stones.” W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis. A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world’s largest technology public relations firm. Interpublic purchased The Weber Group in 1996 and in 2000, Larry was named Chairman and CEO of Interpublic’s Advanced Marketing Services group. In 2001 Larry built Weber Shandwick, which today is the world’s largest public relations firm. Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Larry has also published three books about next-generation business. Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click was published in July 2009 from Wiley & Sons. Marketing to the Social Web: How Digital Customer Communities Build Your Business was first published by Wiley in 2007 with a second edition in 2009. The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies was printed in 2002 by Random House. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.