Author David LaBonte Describes How to Capture Consumers’ Attention Through ‘Shiny Objects’

o-host Brad Forsythe interviews David LaBonte, author of Shiny Objects Marketing. As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising. Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency. His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.