Author Dispels Myths & Explains Truths About the 50 Plus Market

Co-host Brad Forsythe interviews Dick Stroud, author of The 50-Plus Market. As founder and managing director of 20plus30, Dick specializes in advising companies how to capture the buying power of 50-plus consumers. Dick is a training course director at the Chartered Institute of Marketing and a visiting lecturer at the London Business School. He has also taught at the American University in London and Southampton Business School. The Chartered Institute of Marketing calls Dick the United Kingdom’s leading expert on using interactive channels to communicate with the over-50s market. Previously, Stroud had a career with IBM and PA Consultants. His latest book, The 50-Plus Market dispels the myths and explains the truths about marketing to this generation. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.