Author John Battelle on Google’s Success & the Creation of Search

Co-Host Brad Forsythe interviews John Battelle, author of The Search: How Google and Its Rivals Reqrote the Rules of Business and Transformed Our Culture. John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Currently on leave from Graduate School of Journalism at the University of California, Berkeley, Battelle, is also a founder and Executive Producer of the Web 2.0 conference. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Battelle recently wrote the book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, which is a national bestseller.