Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don’t

Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don’t. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio magazine prior to its launch in 2007 to be contributing editor there until its demise in April 2009. Maney was a weekly columnist at USA Today on business and technology for sixteen years.