Author Mark Tungate Talks About His Book, Branded Male, And How Brands Can Best Appeal To Male Consumers

This week Co-Host Brad Forsythe interviews Mark Tungate, Author of Branded Male. Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He is also the author of ADLAND: A Global History of Advertising and the bestselling Fashion Brands: Branding Style from Armani to Zara. On the journalism front he is a regular contributor to the British advertising journal Campaign and a columnist for the French marketing magazine Stratégies. He is also the Paris correspondent of the trend forecasting service Worth Global Style Network (WGSN). His articles about advertising, trends and popular culture have appeared in The Times, The Independent and The Telegraph newspapers. In 2005 he was invited by Renzo Rosso, the founder of the jeans brand Diesel, to collaborate on a book called FIFTY, the story of Rosso’s life and work.