Author Sidekick, with Michael Evans, The BookFunnel Podcast Episode 17

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Michael Evans, a sci-fi author and marketing expert. They discuss various aspects of author marketing, including the importance of understanding one's strengths, the significance of platform choice, and innovative strategies for engaging readers. Michael shares insights from his journey in the publishing industry, emphasizing the need for authors to find their unique marketing voice and to leverage underutilized platforms for greater visibility.Author Sidekickhttps://authorsidekick.com/Michael's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Setup01:59 Meet Michael Evans: Author and Creator04:30 Writing Progress and Accountability06:48 Michael's Journey Back to Authorship08:39 Tips from the Trenches: Self-Publishing Advice15:46 Marketing Strategies for Authors20:56 Exploring Genre Dynamics24:42 The Importance of Content Batching31:40 Understanding Author Superpowers42:18 Social Hacking for Authors50:38 Harnessing TikTok for Author Success55:56 The Importance of Authenticity in Content Creation01:06:40 Rethinking Reader Avatars and Audience Engagement01:13:56 Testing Your Story's Market Viability01:20:36 Navigating Creative Challenges01:21:59 Understanding Market Pull vs. Marketing01:26:55 The Dilemma of Finishing Series01:34:33 Putting Readers First in Writing01:37:17 The Importance of Creative Freedom01:46:15 Outro