The BookFunnel Podcast

In this episode, Amanda Traylor shares her journey of rebranding as June Patrick, the importance of authentic branding, and practical tips for authors to connect with their audience through in-person events, social media, and unique branding strategies.Chapters00:00 Introduction and Setting the Stage01:52 Amanda Traylor's Journey in Writing and Branding04:35 The Transformation into June Patrick07:20 Reinventing the Author Brand10:08 Embodying the Pen Name12:41 Connecting with Readers through Branding15:33 Navigating Goodreads and Author Reviews18:44 Building a Brand Through Newsletters26:43 Authenticity in Author Branding28:36 Understanding Your Audience35:21 In-Person Engagement and Reader Reactions39:10 Creative Branding Strategies for Authors41:10 Unique Promotional Items and Their Impact44:42 Connecting with Modern Audiences47:28 Finding Your Authentic Brand Voice50:38 Navigating Branding in Different Contexts

About Our GuestsJohnny B Truanthttps://johnnybtruant.com/Katie Crosshttps://katiecrossbooks.com/Todd Fahnestockhttps://toddfahnestock.com/SummaryThis episode explores the art and business of selling books in person at events like conventions and fairs. Authors share their experiences, strategies, and insights on how face-to-face sales can boost visibility, build community, and generate revenue. This episode features a lively discussion on in-person book sales, pitching strategies, and overcoming introvert/extrovert challenges at events. Johnny B Truant, Katie Cross, and Todd Fahnestock share practical tips, personal stories, and innovative ideas to boost author success at conventions and markets.Key TopicsIn-person book selling strategiesEvent selection and audience targetingBundling and pricing tacticsPitching and presentation skillsNetworking and brand building In-person book sales strategiesEffective pitching techniquesOvercoming introvert/extrovert challenges in marketing

Learn more about our guestWebsitehttps://markleslie.ca/Amazonhttps://www.amazon.com/stores/author/B07JXYVJ92?ccs_id=d940ac4f-01c6-4885-b4d3-f011eff9a1cdYouTubehttps://www.youtube.com/c/MarkLeslieLefebvreFacebookhttps://www.facebook.com/markleslielefebvre/LinkedInhttps://www.linkedin.com/in/marklefebvre/Substackhttps://angeliquemfawns.substack.com/p/the-unfiltered-truth-about-indieSummaryIn this episode, industry expert Mark Leslie Lefebvre shares insights on going wide as an author, the importance of multiple income streams, and creative strategies for marketing and leveraging intellectual property. Discover practical tips for indie and traditional authors to build sustainable careers.

Guest LinksWebsite -https://www.lydiasherrer.com/SummaryIn this episode, Lydia Shearer, a USA Today bestselling author, shares her journey in indie and traditional publishing, her strategies for direct sales, newsletter building, and navigating the evolving landscape of book marketing and AI challenges. In this episode, Lydia Sherrer and the team discuss the future of digital reading, author-reader connections, and the impact of AI on publishing. They explore topics like direct sales, platform independence, and innovative author marketing strategies.Key TopicsLydia Shearer's hybrid publishing modelStrategies for direct sales and owning your audienceThe importance of newsletters and building a mailing listChallenges and opportunities with AI and platform changesThe evolution of book distribution and fulfillment The potential and challenges of platform independence for authorsThe impact of AI and generative tools on publishing and author brandingStrategies for connecting with readers beyond traditional platformsResourcesBookFunnel - https://bookfunnel.comMark Dawson's Self-Publishing Course - https://selfpublishingformula.comAmmo Facebook Ads Course by Steve Piper - https://stevepiper.comPirate Ship for shipping labels - https://pirateship.comAuthor Nation Conference - https://author-nation.comAdagio Tea - https://adagio.comCanva - https://canva.comPhotoshop - https://adobe.com/products/photoshopJohn Ringo (Author) - https://en.wikipedia.org/wiki/John_Ringo

Masters in Publishing Degreehttps://wordfire.com/publishing-masters-degree/Dan Shamble Kickstarterhttps://wordfire.ubpages.com/SummaryIn this episode of the Book Funnel Podcast, the team welcomes bestselling author Kevin J. Anderson. They discuss the evolution of indie publishing, the founding of WordFire Press, and the importance of multiple income streams for authors. Kevin shares insights from his experience with Kickstarter campaigns, the creation of a graduate program in publishing, and the hands-on learning approach he employs. The conversation also touches on the economics of publishing, the role of book signings, and the exciting developments surrounding Kevin's Dan Shamble series, including its upcoming adaptation for television. Additionally, they explore the new features of Book Funnel, including personalized ebooks, and the future of author support in the industry.TakeawaysIndie publishing has revolutionized the way authors can share their work.Kickstarter provides a new funding model for authors.Having multiple income streams is crucial for a sustainable writing career.Hands-on learning is essential in teaching publishing skills.The bookstore often makes the most profit from book sales.Planning a Kickstarter campaign requires careful consideration and organization.Personalized ebooks can enhance reader engagement and author connection.Understanding the traditional publishing industry is beneficial for indie authors.The Dan Shambles series is being adapted for television, showcasing the potential of indie works.Book Funnel continues to innovate with features that support authors.

Learn more about Shanon HustonYouTube Channelhttps://www.youtube.com/channel/UCBY1ZdiOkr2qBrn0y7aOhBwWebsitehttps://www.sdhuston.comAmazonhttps://www.amazon.com/stores/S.D.-Huston/author/B098MKK9CK?ccs_id=78c4bcbc-3ee6-4d6e-ba29-b353d47ac682SummaryIn this episode of the Book Funnel Podcast, the team welcomes Shanon Huston, a romantasy author and YouTuber. They discuss the importance of building an author brand on YouTube, the differences between BookTube and AuthorTube, and strategies for engaging with readers through live streams and writing sprints. Shanon shares her experiences with the AuthorTube Writing Conference and emphasizes the need for authenticity and community in the author journey. The conversation provides valuable insights for authors looking to navigate the digital landscape and connect with their audience.TakeawaysYou need to be intentional about your motivations for starting a YouTube channel.BookTube is more reader-focused, while AuthorTube caters to writers.Engaging with your audience through live streams can build a strong community.Authenticity is key; be transparent about your journey as an author.Writing sprints can attract both writers and readers to your channel.It's beneficial to immerse yourself in the community before starting your own channel.YouTube can be a revenue stream, but consistency is crucial.Understanding YouTube's algorithm can help in gaining visibility.Connecting with readers through live events fosters a deeper relationship.The AuthorTube Writing Conference is a valuable resource for authors.

Learn More About this Episode's Guesthttps://www.paulaustinardoin.com/https://www.amazon.com/stores/author/B07CKQ4LX8?ingress=0&visitId=c2b5df87-13b5-4e68-aa5f-07ad57524e41&ref_=aufs_ap_ahdr_dsk_ab&ccs_id=c9a9314b-d543-4fb7-9ac8-1a165123ee19SummaryIn this episode of the Book Funnel podcast, the team welcomes USA Today bestselling author Paul Austin Ardoin. They discuss Ardoin's journey as an indie author, the importance of meeting reader expectations, and the balance between plotting and pantsing in writing. Ardoin shares insights from his book 'Zero to Four Figures,' emphasizing the significance of branding, cover design, and building a reader base. The conversation also touches on the craft of storytelling and the necessity of outlining, while encouraging authors to trust their unique writing processes.TakeawaysIndie authors can find real-world advice on writing and publishing.Finishing a novel is a significant milestone for aspiring authors.Achieving a profit of $1,000 a month is a realistic goal for indie authors.Mistakes are valuable learning experiences in the writing journey.Branding and cover design are crucial for attracting readers.Meeting reader expectations is essential for book success.Authors should align their genre with their target audience.Outlining can help structure complex plots, especially for pantsers.Building a reader base is vital for long-term success.Writing should be an enjoyable process, not a chore.Chapters00:00 Intro00:44 Introduction to Paul Austin Ardoin01:44 Paul's Journey as an Author04:15 From Zero to Four Figures: Achieving Profit07:49 Learning from Mistakes in Book Marketing09:53 The Importance of Titles and Branding13:04 Cover Design and Genre Expectations15:25 Navigating Genre Mashups17:53 Understanding Reader Expectations20:32 The Importance of Writing in Series22:39 Building a Reader Base Before Marketing25:18 Effective Strategies for New Authors30:07 The Importance of Consistent Communication34:05 Marketing Strategies for Introverted Authors35:13 Crafting a Compelling Story40:34 Outlining for Pantsers54:09 Balancing Plotting and Pantsing01:01:17 Outro

Learn more about Spokenhttps://spoken.press/DisclaimerThe opinions of the hosts and guest are their own and not necessarily those of BookFunnel.SummaryIn this episode of the Book Funnel Podcast, the team welcomes Phil Marshall, founder of Spoken, to discuss the evolution of audiobook production through digital narration. They explore the challenges authors face in creating audiobooks, the innovations in multi-voice narration, and the ethical considerations surrounding AI technology. Phil shares insights on how Spoken is making audiobooks more accessible and customizable for authors, while also addressing the importance of voice actors in the industry. The conversation also touches on community resources for authors and the future of AI in storytelling.TakeawaysSpoken aims to make audiobooks accessible and vivid.Multi-voice narration enhances the storytelling experience.Authors can create custom voices for their characters.Ethical considerations are crucial in AI narration.Audio is becoming a primary way to consume stories.The cost of audiobook production is decreasing.Authors can update their audiobooks easily post-publication.Community support is available through Discord.Voice actors still play a vital role in narration.The future of AI in storytelling is promising.

Learn More about AuthorScalehttps://www.authorscale.com/SummaryIn this episode of the Book Funnel Podcast, the team welcomes guests Genesis Davies and Marvin from AuthorScale. They discuss the journey of self-publishing, the power of TikTok for authors, and how AuthorScale can help streamline the marketing process. Genesis shares her personal experience of going viral on TikTok, leading to significant sales growth and the transition to full-time authorship. The conversation emphasizes the importance of consistency, experimentation, and leveraging tools like AuthorScale to enhance visibility and engagement in the competitive world of indie publishing.TakeawaysGenesis started self-publishing in 2011 but found success a year ago using AuthorScale.TikTok can significantly boost book sales if used consistently and creatively.The importance of hooks in marketing content cannot be overstated.Authors should focus on creating content that resonates with their target audience.Consistency in posting is key to building an audience on social media.Using tools like AuthorScale can save time and enhance marketing efforts.Experimentation is crucial; not every post will go viral, but each is a learning opportunity.Warming up your TikTok account can improve engagement and reach.Authors should avoid getting too precious about their content; the focus should be on engagement.Building a habit of posting regularly can lead to long-term success. 

Dakota Krouthttps://www.mountaindalepress.store/pages/dakota-kroutMountaindale Presshttps://www.mountaindalepress.store/SummaryIn this episode of the Book Funnel Podcast, the team interviews Dakota Krout, an international bestselling author and publisher known for his work in the LitRPG genre. They discuss Dakota's journey as an author, the rise of LitRPG and GameLit, and the intricacies of crafting stories within these genres. Dakota shares insights on tracking character progression, world-building, and the importance of branding and marketing for indie authors. The conversation highlights the unique aspects of LitRPG storytelling and offers practical advice for authors looking to grow their readership and connect with their audience. In this conversation, Dakota Krout shares insights on building a personal brand as an author, emphasizing the importance of consistency in marketing and audience engagement. He discusses the challenges of the author lifestyle, the significance of collaboration with partners, and effective strategies for newsletter engagement. The conversation also touches on overcoming the feeling of marketing into a black hole and the importance of genuine relationships in the author community. Dakota concludes with resources for aspiring authors and the value of trying new approaches in their writing journey.TakeawaysIndie authors can find real-world advice on writing and publishing.Dakota Krout has published 58 books and runs a publishing company.LitRPG combines elements of gaming with storytelling.The genre has grown significantly in popularity over the years.Dakota was one of the early authors in the LitRPG genre.Tracking character progression is essential in LitRPG writing.World-building is crucial for creating immersive stories.Combining different abilities can lead to unique character development.Branding is important for authors to create recognition.Marketing strategies should focus on building a recognizable presence. Create your brand and stick with it for the long term.Engage with your audience through non-sales interactions.Publishing a book is just the beginning of your author journey.Collaboration with supportive partners can enhance your success.Newsletters should focus on connection, not just sales.Consistency in marketing is key to building recognition.Delegating tasks can free up time for writing.Engaging content in newsletters can drive reader interest.Building genuine relationships is crucial in marketing.Never hesitate to try new strategies in your writing career.

SummaryIn this episode of the Book Funnel podcast, the team and guest Michael Evans discuss essential strategies for indie authors to succeed in storytelling and publishing. Michael shares three key questions that every author should answer to enhance their chances of success, emphasizing the importance of understanding human connection in storytelling. The conversation explores how to capture attention, identify story gaps, and test ideas effectively in the market. Michael encourages authors to find their unique voice and innovate within their genres, while also analyzing market trends to discover unmet reader desires. In this conversation, Michael Evans and his co-hosts explore the evolving landscape of storytelling and publishing. They discuss the importance of creativity, the need for authors to understand their audience, and the value of pre-selling books before they are fully developed. The conversation emphasizes the significance of testing ideas, validating market interest, and the emotional connection readers have with stories. They also touch on innovative marketing strategies, the role of special editions, and the long-term vision for building a sustainable author career.TakeawaysThe three questions for author success focus on awareness, conversion, and retention.Storytelling is fundamentally about understanding human emotions and connections.Getting noticed as an author doesn't require being loud; it requires having something valuable to offer.Identifying story gaps can lead to innovative storytelling opportunities.Testing story gaps can be done cheaply and quickly to gauge interest.Your idea's potential is determined by its ceiling; high-potential ideas are worth pursuing.Authors should focus on their unique storytelling voice and passions.Market analysis can reveal trends and unmet reader desires.Engaging with reader communities can provide insights into what stories are needed.If writing feels like a job, it's essential to find joy in the process.  People pay attention to things worth paying attention to.Creativity is cheap; it shouldn't cost money.Special editions need to be truly special to stand out.You can fill gaps in the market that readers didn't know they wanted.Embrace creativity and risk in your projects.Understanding reader emotions is key to selling books.The early access model allows authors to gauge interest before full development.Testing and validating story ideas can save time and resources.Pre-selling books can significantly reduce risk.Building a long-term career in storytelling requires ongoing experimentation.

"I took a huge risk."In this episode of the Book Funnel Podcast, the team welcomes Sasha Black, a successful author and entrepreneur. Sasha shares her journey from a corporate job to becoming a full-time writer under the pen name Ruby Rowe, focusing on sapphic fantasy. She discusses her unique writing process, the impact of TikTok on her sales, and her strategy for direct sales through her own website and warehouse. The conversation also touches on the challenges of hiring and building a team in the self-publishing industry, emphasizing the importance of joy and creativity in the writing process. In this engaging conversation, Sacha Black shares her journey into TikTok as an author, discussing the strategies she employed to build her following and promote her books. The discussion delves into the importance of authenticity, understanding one's audience, and the challenges of navigating social media platforms for book sales. Sacha emphasizes the need for resilience in the face of criticism and the value of finding joy in the writing process. The conversation also touches on the dynamics of in-person events and the significance of niche marketing for authors.Learn More About Sacha Blackhttps://sachablack.co.uk/

Learn more about Scrivenerhttps://www.literatureandlatte.comSummaryIn this episode of the BookFunnel podcast, the team welcomes Oliver Evensen, the director of marketing and outreach for Scrivener. They discuss the features and benefits of using Scrivener for writing, the challenges authors face in their writing journeys, and how to effectively utilize the software to enhance productivity and organization. The conversation also touches on the importance of revision modes, the flexibility of the iOS app, and the community resources available for Scrivener users. In this conversation, the speakers delve into the intricacies of using Scrivener, a powerful writing tool for authors. They discuss the importance of understanding the binder, structuring chapters and scenes, and utilizing features like synopses, labels, and templates to enhance the writing process. The conversation also touches on advanced tools for experienced users, tracking progress with word counts, and the benefits of using keywords and metadata for organization. Additionally, they introduce Scapple, a mind mapping tool, and a new app called Written, designed for a simpler writing experience. Overall, the discussion emphasizes the flexibility and utility of Scrivener and its ecosystem for writers at all levels.TakeawaysScrivener is a versatile writing tool for all types of authors.Organizational features in Scrivener help streamline the writing process.Authors often face challenges in completing their projects due to perfectionism.Using Scrivener can enhance the writing experience and productivity.Revision modes in Scrivener allow for easy tracking of changes.The iOS app provides flexibility for writing on the go.Creating a structured project in Scrivener can simplify the writing process.Snapshots in Scrivener help authors keep track of document changes.Labels and icons in Scrivener can aid in organizing chapters and scenes.The community and resources available for Scrivener users are invaluable. Understanding the binder is crucial for effective use of Scrivener.Building a simple structure can enhance the writing process.Utilizing synopses and notes can aid in organization.Starting with basic features prevents overwhelm.Visualizing character arcs with labels can clarify story structure.Tracking writing progress with word counts is motivating.Templates can save time and streamline the writing process.Keywords help in organizing complex projects.Metadata allows for advanced organization techniques.Exploring all features of Scrivener can enhance the writing experience.

Learn more about Becca Symehttps://www.kickstarter.com/projects/beccasyme/dear-writer-you-still-need-to-quitSummaryIn this episode of the Book Funnel Podcast, the team welcomes back Becca Syme, an author coach and expert in helping indie authors navigate their careers. The conversation covers a range of topics including creative marketing strategies for Kickstarter campaigns, the importance of self-awareness in marketing, and the challenges of negative biases. Becca emphasizes the need for authors to accept the changing nature of their journeys and to understand the different phases of their business. The episode concludes with insights on the unpredictability of the publishing industry and the importance of perseverance. In this conversation, they discuss the importance of hope and perseverance in the writing journey, the evolving landscape of publishing, and the significance of personal connections with readers. They explore the impact of market saturation on authors and emphasize the need for adaptability in the face of change. The discussion also highlights the importance of finding significance in small interactions and understanding the growth phases in an author's career.

In this episode of the Book Funnel Podcast, the team welcomes back Kate Hall, a successful author and marketing expert. They discuss the evolving landscape of social media, particularly TikTok, and how authors can adapt their marketing strategies to thrive. Kate shares her personal journey from struggling to successful author, emphasizing the importance of engaging content and the need to pivot in response to platform changes. The conversation also covers practical tips for creating compelling videos, the decline of hashtags, and the significance of visual hooks in content creation. In this engaging conversation, the speakers delve into the intricacies of book marketing, particularly through platforms like TikTok. They discuss the importance of creating tension and drama in storytelling, the need for relatable elements in high fantasy, and the authenticity required in content creation. The conversation also covers effective management of a TikTok shop, leveraging live streaming for engagement, and practical tips for authors looking to start their journey on TikTok. Overall, the discussion emphasizes the evolving landscape of book promotion and the strategies authors can employ to connect with their audience.TakeawaysAuthors need to adapt to changing social media landscapes.TikTok's restrictions are impacting how authors market their books.Visual hooks are essential for engaging content.Hashtags are becoming less effective; focus on keywords instead.Creating face content can be more effective than slideshows.Authors should diversify their content across multiple platforms.Engaging content should hook viewers in the first three seconds.Quality video and lighting are crucial for TikTok success.Authors can use personal stories to connect with their audience.Consistency and experimentation are key to finding what works. Book marketing on TikTok requires engaging hooks.Tension in storytelling is crucial for selling books.Relatable elements help readers connect with high fantasy.Authenticity in content creation resonates with audiences.TikTok Shop can significantly boost book sales.Bundles of books can attract more buyers.Live streaming can enhance engagement and sales.Pre-signing books can streamline TikTok Shop management.Editing videos for TikTok is essential for visibility.Consistency in posting leads to increased audience engagement.

SummaryIn this episode of the Book Funnel Podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Joe Solari, Managing Director of Author Nation. They discuss the evolving landscape of self-publishing, the importance of community and connection among authors, and innovative strategies for engaging readers. The conversation highlights practical self-publishing tips, the significance of authenticity in author-reader relationships, and the future of author events, including digital signing opportunities. Joe shares insights on how Author Nation aims to create meaningful experiences for authors and readers alike, emphasizing collaboration and creativity in the industry. In this conversation, the speakers discuss the importance of in-person author events, the evolution of marketing strategies in publishing, and the emergence of new models for content creation. They emphasize the need for community support among authors and explore innovative approaches to engaging with readers. The discussion also touches on the future of publishing, including the role of technology and the potential for new revenue streams through platforms like Kickstarter and Patreon.

In this episode of the Book Funnel Podcast, the BookFunnel team welcomes USA Today bestselling author Russell Nohelty. They discuss various aspects of self-publishing, including marketing strategies, the importance of scalability, and the mindset needed for success. Russell shares insights from his own journey, emphasizing the need for authors to embrace their unique voices while also learning from other industries. The conversation touches on overcoming self-sabotage and the importance of focusing on what works in an author's career. In this conversation, the speakers delve into the complexities of writing, self-critique, and the evolution of an author's perspective over time. They discuss the importance of understanding reader expectations, the sunk cost fallacy in writing, and the impact of revisions on reader connection. The conversation also explores the challenges of rewriting and the necessity of diverse marketing strategies to achieve success in the ever-changing landscape of publishing.TakeawaysAuthors often have diverse backgrounds and experiences.Creative projects can evolve from initial ideas.Self-publishing requires ongoing marketing efforts.Authors should focus on strategies that work for them.Learning from other industries can provide valuable insights.Scalability is crucial for long-term success in writing.Self-sabotage can hinder an author's progress.It's important to embrace both successes and failures in writing. Self-critique can hinder an author's willingness to share their work.Authors evolve over time, and their interests may change.Reader expectations should guide an author's decisions.The sunk cost fallacy can trap authors in unproductive cycles.Revisions can alter the reader's connection to a story.Diverse marketing strategies are essential for success.Authors should not underestimate their audience's preferences.Creating a community around a book can enhance its success.Testing different marketing approaches can yield valuable insights.It's important to balance passion projects with marketable works.

Learn more about Digital Authors Tookit:https://www.digitalauthorstoolkit.com/SummaryIn this episode of the Book Funnel Podcast, host Jack Shilkaitis, co-host Kat, and guest Stu from Digital Authors Toolkit discuss various aspects of being an author in today's digital landscape. They cover tips for writing motivation, creative marketing ideas, the importance of author websites, and the pros and cons of direct sales versus traditional publishing. The conversation also delves into the evolution of author websites and concludes with a presentation by Stu on how authors can enhance their online presence. In this conversation, the speakers discuss various innovative strategies for authors to enhance their marketing efforts, including the importance of direct sales, the use of animated book covers, and the potential of augmented reality. They also explore how to optimize author websites for AI search engines and engage readers through interactive content.TakeawaysUnderstand what motivates you to write beyond intrinsic motivation.Pre-orders can create accountability and boost sales.A website is essential for authors to establish an online presence.Direct sales offer a personal relationship with readers but come with challenges.The landscape of author websites has transformed with new technologies.Authors need to generate their own traffic for direct sales.Trust is a significant factor for readers when purchasing from unknown authors.Selling direct can lead to higher costs for readers due to shipping.Authors should consider the benefits of special editions in direct sales.A well-designed website can enhance the reader's experience.  Authors should be prepared for customer service challenges when selling directly.Animated book covers can significantly enhance marketing efforts.Augmented reality offers exciting new ways to engage readers.Interactive content on author websites can attract and retain readers.Optimizing for AI search engines is becoming increasingly important for authors.Direct sales can help authors build a loyal fan base over time.Using social proof is crucial for authors selling directly.Creating playlists or resources for book clubs can enhance reader engagement.Authors can leverage technology to create immersive experiences for readers.Personalized messages through QR codes can enhance reader connection.

In this episode of the Book Funnel podcast, host Damon Courtney interviews Johnny B. Truant, a veteran in the self-publishing industry. They discuss Johnny's journey from writing his first book to becoming a successful author and podcaster. The conversation explores the evolution of self-publishing, the importance of building true fans, and the impact of AI on the industry. Johnny emphasizes the need for authors to connect with their readers on a personal level and shares insights from his new book, 'The Artisan Author.'Chapters00:00 Introduction and Setup01:22 The Journey of Johnny B. Truant04:11 The Evolution of Self-Publishing07:04 The Artisan Author Philosophy09:48 The Impact of Rapid Release12:24 Building True Fans14:47 The Reader Journey17:40 The Future of Self-Publishing30:33 Connecting with Readers in Unexpected Places32:01 The Importance of Building Relationships34:03 Navigating the Impact of AI on Authorship36:10 The Value of Being Human in a Digital World38:42 Creating True Fans Through Personal Connections41:20 Innovative Strategies for Selling Books46:08 The Future of Author Engagement49:27 Kickstarter Success and Community Building54:28 Long-Term Strategies for Author Success01:02:02 OutroThe Artisan Author Kickstarterhttps://www.kickstarter.com/projects/johnnybtruant/the-artisan-author-your-way-out-of-the-self-pub-rat-raceJohnny's Websitehttps://johnnybtruant.com/Johnny's Substackhttps://johnnybtruant.substack.com/

In this episode of the BookFunnel podcast, hosts Jack Shilkaitis and Emma Alisyn welcome audiobook narrator Ruthie Bowles. They discuss the importance of engaging thumbnails, the journey of indie authors, and the nuances of audiobook narration. Ruthie shares her experiences and insights on working with authors, the significance of marketing audiobooks, and the potential of platforms like YouTube for reaching new audiences. The conversation emphasizes the need for authors to leverage their readers for marketing and to maintain clarity in character accents for narrators. In this engaging conversation, Ruthie Bowles discusses the evolving landscape of audiobooks, the importance of discoverability on platforms like YouTube and TikTok, and her experiences using BookFunnel for audiobook distribution. She shares insights on navigating reader events, the emotional depth of narration, and the significance of building authentic connections with readers. Ruthie emphasizes the collaborative nature of audiobook production and the importance of trust between authors and narrators.Chapters00:00 Introduction to the Podcast00:43 Meet Ruthie Bowles: Audiobook Narrator02:01 Checking In: Author Updates07:02 Tips from the Trenches: Marketing Strategies10:20 Character Accents in Writing16:42 Delivering Subscription Models with BookFunnel20:25 Ruthie's Journey to Audiobook Narration23:27 The Art of Narration: Skills and Techniques25:35 Collaboration Between Authors and Narrators28:02 Writing for Audiobooks: Tips for Authors32:14 When to Create Your First Audiobook37:03 Marketing Your Audiobook Effectively42:06 Leveraging YouTube for Audiobook Promotion43:44 The Evolving Landscape of Audiobook Distribution47:46 Leveraging BookFunnel for Audiobook Success51:45 Navigating Reader Expectations and File Sharing57:09 Engaging Readers at Events: The Power of Personal Connection01:05:42 Building Connections in the Industry01:05:58 The Evolution of Publishing and Reader Engagement01:07:49 The Emotional Experience of Audiobook Narration01:08:17 The Impact of Performance on Narration01:09:56 Navigating Spicy Scenes in Narration01:13:23 Setting Boundaries in Narration01:14:56 Diversity and Sensitivity in Narration01:17:14 The Importance of Trust in Collaboration01:20:44 Final Thoughts and Future Endeavors01:22:33 Outro

In this episode of the Book Funnel Podcast, we welcome Joanna Penn, a prolific author and prominent podcaster in self-publishing. We discuss the evolution of indie publishing, the importance of author branding, and how to connect with readers in a changing landscape. Joanna shares insights on her current projects, the significance of authenticity in writing, and navigating the challenges posed by AI in the literary world. The conversation emphasizes the need for authors to focus on their unique voices and the love of writing, while also adapting to industry changes.TakeawaysJoanna Penn has been writing for 20 years and has seen the evolution of indie publishing.The indie publishing landscape is constantly changing, and authors must adapt to new tools and technologies.Author branding is crucial for standing out in a crowded market.It's important to connect with readers and understand their preferences.Authors can change their branding and rebrand over time as their writing evolves.Authenticity in writing is more important than ever, especially in the age of AI.Focusing on serving existing readers can be more beneficial than constantly seeking new ones.Writing should come from a place of passion and love, not just for profit.Authors can create unique projects that resonate with their audience, even if they don't follow market trends.Building a community of true fans can lead to sustainable success.Chapters00:00 Introduction00:48 Meet Joanna Penn: Author and Podcaster11:41 The Evolution of Author Branding23:58 Navigating Reader Expectations and Promises40:49 The Role of Authenticity in Writing42:10 Conclusion and Final Thoughts43:09 Outro

Publishing expert Jane Friedman joins hosts Jack Shilkaitis, Kelly Tansey, and Emma Allison to talk about the ever-evolving world of writing and publishing.We discuss how AI is changing the industry, why traditional publishers are adapting indie strategies, and why author-reader engagement matters more than ever.Jane also shares valuable insights for indie authors—including the power of email lists, the growing demand for special editions, and the importance of taking control of your own marketing. Whether you're self-published or traditionally published, this episode is full of practical advice to help you thrive in today's publishing landscape.Chapters00:00 Introduction to the Book Funnel Podcast02:18 Creative Updates from the Hosts05:50 Tips from the Trenches: Insights for Authors14:19 Exploring AI in the Publishing Industry25:04 The Impact of AI on Authorship26:51 The Rise of Misinformation in AI-Generated Content30:28 Concerns About AI in Publishing34:39 Speculations on AI-Generated Books38:28 Shifts in Traditional Publishing Practices45:25 Emerging Models for New Authors49:59 The Future of Special Editions in Publishing55:15 The Rise of Special Editions in Self-Publishing57:37 Indie Innovations Influencing Traditional Publishing58:30 Direct to Consumer Marketing: A Shift in Focus01:03:51 The Author's Role in Marketing and Promotion01:08:39 The Gamble of Traditional Publishing01:12:01 The Value of Steady Sales vs. Big Hits01:18:14 Closing Thoughts and Future Insights01:19:46 Outro

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Kelly Tanzi and Emma Alisyn welcome author success coach Becca Syme. They discuss various topics related to self-publishing, including effective strategies for book signings, the importance of understanding one's writing process, and the nuances of social media engagement. Becca emphasizes the significance of knowing the rules of the publishing game and maintaining a strong will to publish, regardless of external fluctuations in sales or market trends. The conversation highlights the need for self-awareness and adaptability in an ever-changing industry, encouraging authors to focus on their motivations and joy in writing.Better Faster Academyhttps://betterfasteracademy.com/time-...Becca's YouTube Channel  / beccasyme Becca's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Guest Introduction05:09 Tips from the Trenches: Author Insights10:18 Understanding the Game of Publishing18:46 Core Motivations and Author Success30:00 Understanding Higher Order Motivations32:02 The Struggle with Social Media Engagement34:18 Navigating Discoverability in a Saturated Market36:18 The Importance of Personal Choice in Writing38:49 The Emotional Toll of Writing and Creativity41:39 Understanding the Rules of Publishing44:16 The Unpredictability of Success in Publishing55:49 Covenants for Resilience in Writing01:02:08 Outro

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Michael Evans, a sci-fi author and marketing expert. They discuss various aspects of author marketing, including the importance of understanding one's strengths, the significance of platform choice, and innovative strategies for engaging readers. Michael shares insights from his journey in the publishing industry, emphasizing the need for authors to find their unique marketing voice and to leverage underutilized platforms for greater visibility.Author Sidekickhttps://authorsidekick.com/Michael's Amazon Author Pagehttps://www.amazon.com/stores/author/...Chapters00:00 Introduction and Setup01:59 Meet Michael Evans: Author and Creator04:30 Writing Progress and Accountability06:48 Michael's Journey Back to Authorship08:39 Tips from the Trenches: Self-Publishing Advice15:46 Marketing Strategies for Authors20:56 Exploring Genre Dynamics24:42 The Importance of Content Batching31:40 Understanding Author Superpowers42:18 Social Hacking for Authors50:38 Harnessing TikTok for Author Success55:56 The Importance of Authenticity in Content Creation01:06:40 Rethinking Reader Avatars and Audience Engagement01:13:56 Testing Your Story's Market Viability01:20:36 Navigating Creative Challenges01:21:59 Understanding Market Pull vs. Marketing01:26:55 The Dilemma of Finishing Series01:34:33 Putting Readers First in Writing01:37:17 The Importance of Creative Freedom01:46:15 Outro

In this episode of the Book Funnel Podcast, host Jack Shilkaitis and guests discuss various aspects of writing, publishing, and marketing for indie authors. They explore the challenges of balancing writing with personal life, the benefits of dictation, and the importance of community support. The conversation also introduces AutoCrit's new feature, Market Fuel, which aims to assist authors in understanding their market and improving their marketing strategies. In this conversation, Bekah Brinkmeier and Jack Shilkaitis discuss various aspects of writing and marketing for authors. They delve into the importance of crafting compelling blurbs, the role of AI in writing, and the significance of understanding one's target audience. The discussion also covers innovative marketing strategies, the creation of engaging reader magnets, and the necessity of market research. Additionally, they highlight the value of community support in the writing process and introduce the Novel 90 challenge as a new opportunity for writers to complete their works.Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!TakeawaysWriting and marketing are both challenging for indie authors.Dictation can significantly enhance the writing process.Finding a balance between writing and personal life is crucial.Community support can provide motivation and accountability.Market Fuel helps authors identify their target audience and market trends.Creative work includes brainstorming and thinking time, not just writing.Overcoming writer's block can involve fun and quirky writing exercises.Setting realistic goals can prevent discouragement in the writing process.Using visual aids can enhance the writing experience.Every book has a potential market, and tools can help identify it. Crafting a compelling blurb is essential for book promotion.AI tools can assist in writing but should not replace the author's voice.Understanding your target audience is crucial for successful marketing.Using tools like AutoCrit can provide insights into audience preferences.Engaging reader magnets can enhance reader connection and retention.Innovative marketing strategies can set authors apart in a crowded market.Navigating genre expectations is important for reaching the right audience.Market research can save authors time and improve book performance.Effective ad targeting is key to successful book promotion.Community support can motivate and enhance the writing process.Chapters00:00 Introduction and Setting the Scene03:05 Exploring AutoCrit and Its Features05:56 Writing Progress and Personal Updates10:03 Creative Techniques and Writing Tips13:36 The Power of Dictation in Writing22:39 Self-Publishing Tips from the Trenches27:10 Conquering Writer's Block with Creativity33:26 The Power of Positive Reinforcement in Writing42:33 Visualization Techniques for Enhanced Writing47:37 Introducing Market Fuel: A New Tool for Authors52:37 Exploring Genre and Market Fit55:40 Understanding Target Audience and Marketing Strategies01:00:20 The Role of AI in Writing and Editing01:02:26 Writing to Market: Finding Your Niche01:11:23 Creative Reader Engagement Strategies01:27:00 World Building and Market Research01:29:08 Ad Strategies for Indie Authors01:31:31 Target Audience Identification01:32:48 Understanding Reader Demographics01:34:51 Using Feedback for Targeting01:35:45 The Importance of Genre in Marketing01:43:22 Introducing Novel 90 Writing Challenge01:48:49 Community Support for Writers01:55:14 Outro

In this episode of the Book Funnel Podcast, host Jack Shilkaitis is joined by the Book Funnel Reader Support Team, including [Redacted], [Redacted], and [Redacted]. They discuss the origins of the Book Funnel support system, the importance of reader support, and share valuable tips for authors on how to effectively utilize the service. The team also reveals the story behind the name 'Jamie' used in support communications, emphasizing the human element behind the service. The conversation highlights the dedication of the team to assist authors and readers alike, ensuring a smooth experience in the self-publishing journey. Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnel Join the Discussion in the BookFunnel Authors Facebook Grouphttps://www.facebook.com/share/g/14N8Xw8JPc/ Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!

In this episode of the Book Funnel Podcast, Coach Chris shares insights on the importance of coaching in writing, the practice of narration without expectation, and overcoming the initial hurdles of dictation. The conversation delves into effective writing tips, the role of technology, and the significance of outlining. Chris emphasizes the need to find one's unique writing process and how to deal with the critical voice that often hinders creativity. The episode also explores the journey of a writing coach and the evolution of a writer, concluding with valuable advice for aspiring authors.More About Christopher DowningCoaching: https://www.coach.me/ChristopherDowningSubstack: https://the9practices.substack.com/Books by Christopher Available Amazonhttps://www.amazon.com/stores/Christopher-Scott-Downing/author/B00YN1PT26 Takeaways:  Coaching provides accountability and support for writers. Practicing narration without expectation helps improve storytelling skills. Overcoming initial hurdles in dictation is crucial for success. Utilizing technology can enhance the writing process. Finding your unique writing style is essential for creativity. Dealing with critical voice is a common challenge for writers. Writing is a journey that requires practice and patience. Embracing rough drafts can lead to better writing outcomes. Outlining can help organize thoughts and improve writing flow. Every writer has a unique process that should be respected and nurtured.     Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!

Join us for an insightful episode of The Book Funnel Podcast as we sit down with author and illustrator Donovan Scherer, owner of Studio Moonfall. Discover the unique journey of how Donovan transformed his passion for graphic design into a thriving independent bookstore in Kenosha, Wisconsin. From local events and merchandising tips to leveraging Ingram Spark for better margins, Donovan shares invaluable advice for indie authors looking to expand their reach. Plus, get a virtual tour of Studio Moonfall and learn how to get your books featured in this author-centric store. Whether you're an indie author or just passionate about books, this episode is packed with actionable insights and inspiration!00:00 Introduction00:45 Welcome to the Book Funnel Podcast01:14 Meet Donovan Scherer: Author and Illustrator02:06 Studio Moon Fall: From Graphic Design to Bookstore03:12 New Book Release: Chubba Mold04:27 Illustration vs. Writing: Creative Processes06:05 Author Updates: Current Projects and Challenges15:53 Tips from the Trenches: Self-Publishing and Marketing Advice31:18 Speeding Up the Writing Process31:31 Exploring Voice Recorders for Writing32:40 Studio Moonfall: An Author's Haven34:38 Supporting Independent Authors36:32 Tour of Studio Moonfall40:15 Merchandising Opportunities for Authors48:53 Navigating Bookstore Sales and Returns01:01:42 Organizing Local Author Events01:06:16 Challenges of Hosting Events in a Small Bookstore01:07:02 Building a Local Fan Base for Authors01:08:22 Importance of Merchandise and Frequent Events01:08:59 Hosting Author Signings and Events01:11:53 Consulting and Hiring Illustrators01:16:55 Genres Suitable for Coloring Books01:20:12 Author Submissions to Studio Moonfall01:26:38 Origin Story of Studio Moonfall01:30:48 Creating and Marketing Diverse Products01:35:40 Incorporating Games into Book Marketing01:40:29 Final Thoughts and Farewell[More About Donovan Scherer & Studio Moonfall]Studio Moonfall Website: https://studiomoonfall.com/Author Submissions: https://studiomoonfall.com/resources/...Donovan's Books on Amazon: https://www.amazon.com/stores/author/...Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group  / 14n8xw8jpc  Questions? We can help! Send us a message at [email protected] and we'll get back to you as soon as we can with an answer to your question!

In this episode of the Book Funnel podcast, host Jack Shilkaitis hands over the reins to Damon Courtney and special guest Kevin J. Anderson, a bestselling author and indie publisher. They discuss Kevin's journey through traditional and self-publishing, the establishment of WordFire Press, and the importance of building a direct relationship with readers. Kevin shares insights on the power of crowdfunding through Kickstarter, his successful campaigns, and the value of short fiction in engaging audiences. The conversation highlights the evolving landscape of publishing and the strategies authors can use to thrive in it. In this conversation, Kevin J. Anderson reflects on his writing journey, sharing insights into his early works and the evolution of his career. He discusses the power of Kickstarter as a platform for authors, emphasizing the importance of understanding audience engagement and the lessons learned from his successful campaigns. Anderson also delves into the revival of his Terran Cognita trilogy, highlighting the challenges and triumphs of bringing his vision to life through crowdfunding. The conversation concludes with a focus on crafting the perfect edition of his work, showcasing the creative control that comes with independent publishing.[More about Kevin J Anderson]Wordfire Press: https://wordfirepress.com/Kickstarter Creator Page: https://www.kickstarter.com/profile/t...Amazon Author Page: https://www.amazon.com/stores/author/...— — — — —Sign-up for Upcoming BookFunnel Webinarshttps://calendly.com/jack_bookfunnelJoin the Discussion in the BookFunnel Authors Facebook Group: / 14n8xw8jpc  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!

In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome guests Jason and Leah Bond. The conversation covers various aspects of the writing and self-publishing journey, including creative processes, tips for engaging with readers, and the unique approach of in-person direct sales at events. The Bonds share their experiences and insights on how to effectively market books and connect with audiences, emphasizing the importance of conversation over pressure in sales. In this conversation, the speakers discuss strategies for authors to effectively market their books at conventions. They emphasize the importance of creating an inviting display, planning for events, overcoming imposter syndrome, setting sales goals, and building rapport with attendees. The insights shared are based on personal experiences and aim to help authors navigate the challenges of selling their work in person. In this segment, the conversation delves into the art of converting cold traffic into warm connections at conventions, emphasizing the importance of rapport and personal interaction in sales. The speakers share insights on crafting effective elevator pitches, the power of consent in conversations, and the significance of tailoring messages to different audiences. They also discuss the emotional connection readers seek in stories and how authors can overcome objections to in-person sales by adopting a growth mindset. In this conversation, the speakers discuss the intricacies of building a writing routine, the importance of kindness towards oneself in the writing process, and the dynamics of networking at conventions. They delve into the startup costs for authors, strategies for capturing audience engagement, and the significance of authenticity in character development, particularly in military sci-fi. The discussion emphasizes the need for authors to connect with their audience and the value of maintaining a healthy balance between work and relaxation. In this conversation, the participants discuss the significance of panels at conventions, the journey of martial arts, and the intersection of writing and combat. They explore themes of confidence, exposure, and realism in fight scenes, emphasizing the importance of training and strategy in both martial arts and writing. The discussion also touches on the challenges of portraying female warriors realistically in fiction and the value of connecting with audiences through panels and conventions.  [More about Jason Bond]  Website https://www.jason-bond.com/  Amazon Author Page https://www.amazon.com/stores/Jason-Andrew-Bond/author/B005IYCGIC  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!

Jack, Kelli, and Emma spend time with friend of the pod, Katie Cross! This wide ranging conversation dives into the business of direct sales, building a community of readers, crowdfunding, and Katie's writing process. [Katie Cross's Bookstore] https://katiecrossbooks.com/  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  [Chapters] 00:00 Introduction to Direct Sales for Authors 00:41 Meet the Hosts and Guest 01:27 Katie Cross's Background and Journey 02:15 Accountability and Creative Projects 10:22 Tips from the Trenches: Self-Publishing Advice 22:47 Deep Dive into Direct Sales 34:15 Affiliate Program Challenges 34:51 Engaging with Readers: Coffee with Katie 35:55 Incentive Programs and Direct Sales 37:35 The Pressure of Direct Sales 41:46 Tracking Reader Behavior 43:45 Strategies for Direct Sales 54:33 Self-Narration Journey 01:05:05 Pricing and Sales Strategies 01:10:44 Launching Books 11 and 12: Ad Strategies and Long-Term Goals 01:12:28 Kickstarter Adventures: Diversifying Income Streams 01:15:50 The Network Series: Special Editions and Future Plans 01:18:02 Balancing Multiple Revenue Streams: KU, Direct Sales, and Kickstarter 01:24:07 The Writing Journey: From Nursing to Full-Time Author 01:28:57 The Katie Cross Method: Writing, Outlining, and Productivity 01:43:34 Upcoming Releases and Future Plans 01:44:55 Final Thoughts and Farewell

In this episode of the Book Funnel podcast, hosts Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn welcome guest Kay Wagner, an award-winning author. The conversation covers various aspects of writing, including current projects, character development, and the importance of improvisation in enhancing creativity. The hosts share their personal writing experiences and strategies, emphasizing the balance between writing to market and allowing creative freedom. Kay discusses her new series and the benefits of taking improv classes to loosen up creativity. The episode is filled with practical tips for writers and insights into the writing process. In this conversation, Kae Wagner and Jack Shilkaitis explore various themes related to authorship, including the benefits of improv for writers, strategies for monetizing writing beyond book sales, and the transition from nonfiction to fiction. They discuss the importance of understanding books as assets, creating community around fiction themes, and navigating vulnerability as an author. The conversation also touches on the significance of building a personal brand as an author and the need for connection with readers. In this conversation, Kae Wagner discusses the importance of crafting stories with a cinematic approach, the significance of visibility assessments for authors, and strategies for engaging with readers, especially for introverts. The discussion also covers guerrilla marketing tactics and the mindset shift required for authors to promote their work effectively. Kae emphasizes the value of personal connections and the need for authors to be bold promoters of their books. In this conversation, the speakers discuss various aspects of writing, including the importance of setting goals, utilizing tools like AutoCrit for story analysis, and the formula for mastery in writing. They delve into the Frankie Girl series, exploring character development, family dynamics, and the writing process. The conversation also touches on innovative marketing strategies for authors and the significance of community in the writing journey.More about our guest, Kae Wagner:  [Bold Authors Network] https://kaewagner.simplero.com/page/592727-bold-authors-network [The Frankie Girl Series] https://www.amazon.com/dp/B0CTFRVFC7?binding=paperback&searchxofy=true&ref_=dbs_s_aps_series_rwt_tpbk&qid=1738960429&sr=8-1  [From Emma's Tip] Scribe Shadow: https://app.askpoeai.com/  [From Kelli's Tip] 4 the Words: https://4thewords.com/  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  [Chapters] 00:00 Introduction 00:26 Meet the Hosts and Guest Author 02:14 Current Writing Projects and Updates 08:24 Tips from the Trenches: Writing and Self-Publishing 26:19 Monetizing Your Writing Beyond Books 53:00 Damon the Swifty and Author Visibility 54:00 The Power of Personal Engagement 56:14 Visibility Assessment Explained 58:55 Guerrilla Marketing for Authors 01:12:10 The Three V's of Bold Promotion 01:19:17 The Story Behind Frankie Girl 01:32:59 Marketing Strategies and Final Thoughts 01:37:27 Writing Challenges and Strategies 01:37:50 Introducing the Podcast and Guest 01:38:26 Host and Guest Introductions 01:39:46 Current Writing Projects 01:45:48 Tips from the Trenches 02:03:43 Monetizing Your Writing Beyond Books 53:20 Pushing Authors to Increase Visibility 56:14 Creating a Visibility Assessment 58:58 Guerrilla Marketing for Introverted Authors 01:01:19 Engaging with Readers Personally 01:12:10 The Three V's of Bold Authors Network 01:19:17 The Story Behind Frankie Girl Series 01:29:57 Innovative Marketing Strategies 01:34:57 Final Thoughts and Community Invitation  

Jack, Emma, and Kelli talk with Bekah Brinkmeier about writing, ghostwriting, getting beta readers and good feedback, and her process for writing. The team ends up adopting one of her key habits to write more. They wrap up with a discussion on AutoCrit and how it empowers authors.Learn more about AutoCrit and their tools to help you plan, write, and edit your work. https://www.autocrit.com/  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  Chapters  00:00 Introduction to the Podcast 00:40 Meet the Hosts and Guest 01:20 AuthorNation and Networking 03:00 New BookFunnel Features 05:16 Writing Updates from the Hosts 07:41 Tips from the Trenches 08:15 Beware of Vanity Publishers 11:45 Discovering Your Writing Routine 17:03 Micro Rituals for Writers 22:25 Introduction to Autocrit 35:44 Balancing Beta Reader Questions 36:28 Key Questions for Beta Readers 37:59 Importance of Reader Feedback 38:29 Marketing Insights from Beta Readers 42:41 Autocrit Tools for Authors 57:11 Using Dictation for Writing 01:11:01 Character Name Cleanup Tips 01:11:32 iPhone Vocabulary Insertion 01:12:26 Micro Rituals for Writers 01:13:33 Pomodoro Technique Explained 01:15:08 Passion Projects and Creativity 01:16:46 Balancing Client Work and Personal Projects 01:19:31 Ghostwriting Origin Story 01:24:51 Challenges and Rewards of Ghostwriting 01:31:37 Advice for Aspiring Ghostwriters 01:42:59 Autocrit Features and Offers

Jack, Emma, and Kelli sit down with Adam Stemple of WrittenWell.com to discuss the craft of writing, editing, the author's journey, and industry tips.  Save on WrittenWell.com with discount code:  BOOKFUNNELPOD  Get access to WrittenWell's Courses, Genre Guides, and Community for $14.49/mo or $120/year. Sign up at https://writtenwell.com/  Adam Stemple: [Adam's Books] https://www.amazon.com/stores/author/B001HCXTO4 [Adam's Website] https://www.adamstemple.com/  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  00:00 Introduction and Podcast Welcome 00:45 Meet the Guests: Adam Stempel 01:27 Writing to Market: A Big Topic 01:57 Reader Magnet Drama 03:36 Editing vs. Writing: The Brain Switch 08:03 Self-Publishing Tips from the Trenches 13:07 Plotting and Outlining Tips 17:42 Genre Trends and Writing to Market 29:35 Advice for Slow Writers 36:27 Balancing Art and Business in Writing 51:30 Embracing Genre Constraints 52:08 Editing and Identifying Tropes 55:12 Targeted Editing Passes 55:55 Character Depth and Sensory Details 59:10 Writing Realistic Fight Scenes 01:10:42 AI in Writing: Pros and Cons 01:19:50 Adam's Origin Story 01:30:23 Writing and Publishing Tips 01:35:37 Conclusion and Shoutouts

The team sits down with Mal Cooper and gets into the details on successful marketing for self-published authors using Facebook ads. Mal's course on Facebook ads is well-known by the indie author community and she dispenses a lot of great advice with us in this episode. More about Malorie Cooper Facebook Ads & Marketing: https://storytellerlab.net Mal's Books: https://aeon14.com  Sign-up for Upcoming BookFunnel Webinars https://calendly.com/jack_bookfunnel  Join the Discussion in the BookFunnel Authors Facebook Group https://www.facebook.com/share/g/14N8Xw8JPc/  Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!  00:00 Introduction and Personal Theories 00:28 Meet the Hosts and Special Guest 01:27 Vegas Adventures and Client Stories 03:08 Author Interactions and Personality Types 06:38 Tips from the Trenches: Writing and Marketing 13:19 Mal Cooper's Writing Journey and Productivity 19:02 The Importance of Facebook Ads for Authors 29:22 Investing in Your Book Business 29:55 Understanding Readthrough and Audience Targeting 31:48 Reordering Your Series for Better Conversions 33:06 Box Sets vs. Individual Books in Ads 35:54 Maximizing Your Book's Potential 43:47 Common Reasons Facebook Ads Fail 52:51 Effective Targeting Strategies for Facebook Ads 59:40 Exploring Target Audiences for Authors 59:42 Leveraging TV Shows and Video Games 01:00:25 Ancillary Interests and Niche Targeting 01:00:53 Challenges with Demographic Targeting 01:01:57 Effective Ad Strategies for Authors 01:03:15 Understanding Facebook Ad Mechanics 01:10:03 Optimizing Ad Spend and Conversion 01:11:17 The Power of Reader Magnets 01:18:15 Future Trends in Advertising 01:22:13 Mal's Journey and Writing Philosophy 01:28:18 Conclusion and Final Thoughts

The team recaps the first ever Author Nation conference for self-published authors, which took over for the 20Books Vegas conference. Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos Questions? We can help! Contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.  00:00 Introduction and Initial Thoughts on AuthorNation 00:25 Welcome to the Book Funnel Podcast 00:44 Recapping AuthorNation: First Impressions 02:01 Meeting the Team in Person 02:58 Transition from 20Books to AuthorNation 05:43 Conference Layout and Networking 07:28 Future Improvements for AuthorNation 10:39 Industry Day Highlights 22:35 In-Person Direct Sales and Strategies 26:17 BookFunnel's Future Plans 27:22 Exciting Ideas for Authors and Readers 28:14 The Year of the Reader 29:31 Fun Times in Vegas 31:04 Gourmet Dining Experiences 36:33 Meeting Industry Heroes 40:33 Kevin Smith's Motivational Talk 43:14 Story Wars: A Creative Battle 45:09 Final Thoughts and Tips

In this episode of the BookFunnel Podcast we sit down for a chat with Kate Hall to discuss TikTok for authors. Kate has courses for authors on a variety of topics, including using TikTok as a marketing tool. We get into the nitty gritty here, so make sure you watch the full episode as there are lots of little gems along the way!  This episode was recorded on 11/7/24.  More info about Kate Hall (Website & Courses) https://www.alynedigital.com (TikTok) http://tiktok.com/@thebooktokgoddess (Instagram) http://instagram.com/katehallbiz (YouTube Channel) https://www.youtube.com/@KateHallBiz (Facebook Group) https://www.facebook.com/groups/katehallpublishing  Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos  Questions? We can help! Leave a comment or contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.  00:00 Introduction to Rejection and Instinctual Fears 00:25 Welcome to the Book Funnel Podcast 00:51 Kate Hall's Journey with TikTok 05:36 Tips from the Trenches: Author Strategies 17:09 Main Topic: TikTok for Authors 36:50 Going Viral on TikTok 37:27 The Power of Emotional Hooks 38:47 Cross-Platform Strategies 40:38 Creating Effective TikTok Slideshows 46:51 Batching Content for Efficiency 58:42 Writing to Market vs. Writing to Trend 01:00:55 Universal Fantasy and Its Impact 01:07:44 Avoiding TikTok's Content Pitfalls 01:16:16 Navigating Canva's Bulk Create Feature 01:18:48 Managing Multiple TikTok Accounts 01:20:14 Device Recommendations for TikTok 01:25:57 Avoiding TikTok Bans and Misconceptions 01:34:42 Effective TikTok Marketing Strategies 01:45:04 Optimizing Your TikTok Algorithm 01:53:17 Final Thoughts and Course Information

Join Jack, Kelli, and Emma as they discuss how to get more Amazon reviews with Patsy Collins. Learn more about Patsy Collins: (Website) https://patsycollins.uk (Amazon Author Page) https://www.amazon.com/stores/Patsy-Collins/author/B004O08LRQ?ref=sr_ntt_srch_lnk_2&qid=1730514596&sr=8-2&isDramIntegrated=true&shoppingPortalEnabled=true (Little Mallow Cosy Mysteries) https://www.amazon.com/dp/B0CR7TVKF8?binding=kindle_edition&ref_=ast_author_bsi Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos Questions? We can help! Contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.

In this episode of the BookFunnel Podcast, hosts Jack Shilkaitis, Kelli Tanzi, Emma Alisyn, and special guest Andrew Warren dive deep into the key strategies for building a sustainable author career. We'll discuss publishing plans, finding the right genre, and the importance of reader alignment. Whether you're just starting out or are an experienced author looking to grow your business, this episode is packed with actionable advice and insights to help you succeed.  More about Andrew can be found here:  Andrew Warren's Books  (Thrillers): https://www.andrewwarrenbooks.com (sci-fi / fantasy): https://aawarrenwriter.com  Amazon Author Pages  (Andrew Warren) https://www.amazon.com/stores/Andrew-Warren/author/B01EOBZH7Q (A.A. Warren) https://www.amazon.com/stores/A.-A.-Warren/author/B07MK147FN  Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videos  Questions? We can help! Leave a comment or contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.

In our debut episode of the BookFunnel Podcast, hosts Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn dive into the world of self-publishing, offering advice and insights for authors at every stage of their career. We talk about how this podcast came to be and share some tips on overcoming writing struggles. Whether you're an aspiring author, a self-published veteran, or just a curious reader, this podcast has something for you!Check out our library of webinars and sign-up for upcoming live events at BookFunnel.com/videosQuestions? We can help! Contact [email protected] by email and we'll get back to you as soon as we can with an answer to your question.