Auto marketing during the pandemic

from Ad Age Insider · host Ad Age's E.J. Schultz

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it's here to stay. Plus, she shares management tips she learned while working in Japan.

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How long is this episode of Ad Age Insider?

This episode is 34 minutes long.

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This episode was published on June 4, 2020.

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