Ad Age Insider

Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amazon and Booking Holdings even if it's not yet moving the bottom line for most. The conversation covers AI search and chatbots reshaping consumer discovery, ChatGPT's ad business outlook, agentic commerce experiments and the slow, standards-limited rollout of agentic ad buying across PubMatic, Criteo and Magnite. Sloane and host Parker Herren discuss where the AI hype-to-results gap is widest, and why even the companies racing forward are still working with incomplete data on what's actually working. They dig into why ChatGPT ad spend remains experimental, what a real agentic buying breakthrough would take and the state of the "AI bubble" conversation. Subscribe to Ad Age Insider for more conversations that turn Ad Age's reporting into what marketers actually need to know. Dig deeper on the topics mentioned in this week's episode: ~AI is reshaping ad infrastructure but hasn't boosted company results just yet ~ChatGPT beefs up ad measurement, but gaps remain for buyers ~Amazon's AI shelf—what brands must do to compete for visibility

This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment.  Plus, Google enlists creatives Susan Credle, Tiffany Rolfe and Jayanta Jenkins to make AI-generated ads using Flow and Gemini to shift industry sentiment on AI; OpenAI's CMO for business argues ChatGPT is letting non-marketers like engineers make ads; Kick launches Kick Ads with tiered brand suitability controls, betting advertisers will trust its content moderation despite past controversy; and Garage Beer and Liquid Death team up on a music video and pee-collection stunt urging fans to help cool AI data centers, with Jason Kelce starring. Host Parker Herren breaks down what each story means for marketers navigating AI's shift from hype to operational strategy, creative trust in generative tools, platform brand safety and the culture war brewing around AI. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~PepsiCo is conducting an AI marketing transformation review ~3 top creatives made AI spots with Google—will they help ease the stigma? ~OpenAI's business CMO says with ChatGPT everyone's a marketer ~How Kick is addressing brand suitability for cautious buyers ~Garage Beer and Liquid Death want you to cool AI data centers—with your pee

Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals about the shift from performance marketing to full-funnel brand building. Plus, Quality Meats co-founders launched cannabis beverage Herb Light, using retro beer nostalgia to help THC drinkers understand dosage before they try it; OpenAI expanded ChatGPT's ad infrastructure with new partners including Kochava, though brand safety and independent verification tools are still missing; creator economy veterans launched JERi, a new agency built to give creators a seat at strategy and planning instead of just execution; and Columbia Sportswear closed its eight-month flat earth campaign with adam&eve/TBWA, handing out consolation gift cards after no one could prove the earth is flat. Host Parker Herren breaks down what each story means for marketers navigating full-funnel brand building, emerging ad measurement channels, and the creator economy's shift toward strategic partnership. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Dollar Tree chooses Tombras as its first creative agency of record ~Quality Meats founders move into cannabis—inside their Herb Light launch ~ChatGPT beefs up ad measurement, but gaps remain for buyers ~A new creator agency with an advisory board model gives talent a seat at the strategy table ~Columbia Sportswear calls off 'Expedition Impossible' but has consolation prizes for Flat Earthers

Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Gen Z. The conversation covers why credibility is starting to matter more than authenticity, with audiences favoring "frontline authority" voices—actual employees and experts—over traditional influencer marketing, plus AI's growing role in that shift. It also digs into Gen Z's renewed appetite for physical ownership, from DVDs and game cartridges to novelty popcorn buckets and dumb phones, and why that's less nostalgia than a response to rising costs. Host Parker Herren presses Wheless on what's driving purchase decisions among older Gen Z shoppers now managing real budgets, and which brands—AliExpress, Aldi, Longhorn Steakhouse among them—are winning by leaning into affordability and collectible, shareable experiences. Subscribe to Ad Age Insider for more conversations translating Ad Age's reporting into insight you can actually use. Dig deeper on the topics mentioned in this week's episode: ~4 consumer trends for brands to watch in the second half of the year ~20 brands catching Gen Z's attention right now and how they are doing it ~20 brands catching millennials' attention right now ~Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z ~Buy tickets to Ad Age's Business of Brands conference ~Listen to Ad Age's Marketer's Brief podcast

This week on Ad Age Insider's Weekly Report: McDonald's opens up about how an overloaded promotional calendar, stacking a K-pop Demon Hunters tie-in, value messaging, beverage launches, and a FIFA World Cup push, confused customers and dragged down second-quarter sales, and what it reveals about the real cost of promotional saturation and the discipline brands need to know what to cut. Plus, the Martin Agency wins Subway's creative account after pitching a single "brutally simple" idea in its final review; Yahoo Sports leans on Robert Griffin III and BBDO for a college fantasy football push as part of its broader brand revival; Japan Airlines starts running paid ads on ChatGPT and adopts "share of model" as a new visibility metric as AI search reshapes travel discovery; and Lemonade and Cash Studios reward safe drivers in Texas with a message board that only lights up for cars going the speed limit. Host Parker Herren breaks down what each story means for marketers navigating promotional overload, long-term brand platforms versus campaign-by-campaign thinking, authentic talent partnerships, and the shift from clicks to AI visibility as a marketing metric. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~McDonald's rethinks crowded promotional calendar ~Martin wins Subway's creative account ~Inside Robert Griffin III's back-to-school Yahoo College Fantasy Football ad ~How Japan Airlines will track its new ChatGPT ad strategy ~Lemonade's 'Slow Sign' salutes the 10% of Texans who drive the speed limit ~Vote for the best campaign of July 2026

This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand deals, and what it reveals about creators becoming long-term business partners rather than just marketing assets. Plus, Popeyes names Stagwell's Anomaly as its new U.S. Creative Agency of Record following a sales decline and roster overhaul; Equinox pulls an AI-generated out-of-home ad after Asian creators call out racist and sexist stereotypes; Apple quietly expands its ad terms to run beyond its own properties and rolls out an AI-powered bidding tool; and Lego and Olivia Rodrigo launch a global scavenger hunt built around Lego vinyl records. Host Parker Herren breaks down what each story means for marketers navigating creator ownership models, AI representation risks in campaign production, agency roster overhauls, and the tension between privacy positioning and ad revenue growth. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Inside the rise of creator-brand equity deals—and how they're reshaping creator marketing ~Popeyes names Anomaly its US creative agency as part of a broader roster overhaul ~Equinox pulls AI ad after creators call out racist Asian stereotypes ~How Apple's ads business could move beyond the App Store and its other properties ~Lego and Olivia Rodrigo send fans on a brick-built vinyl treasure hunt

The leaders of the 2026 Ad Age Small Agency Awards—Judy Pollack, Brian Bonilla and Ewan Larkin—break down what actually separated this year's winners from the pack. They dig into why small shops are ditching billable hours for outcomes-based and equity models and how agencies like Conscious Minds and Zambezi rebuilt their entire structures to compete at scale. They also talk about why social-first, technology-driven creative work, from CAPTCHA microsites to intern jackets, is what's winning clients over right now. Tune in for the full breakdown of consolidation, reinvention and what clients are actually paying for in a leaner ad economy. Host Parker Herren presses the judges on where the industry goes next: expect more shops merging into "super indies," pitches built around certainty rather than promises and creative-first agencies pushing into media and production to avoid getting boxed into one lane. Listen to hear what it takes to survive—and win—as a small agency in 2026. Subscribe to Ad Age Insider so you don't miss what's next. Dig deeper on the topics mentioned in this week's episode: ~See the winners of Ad Age's 2026 Small Agency Awards ~Read Ad Age's Small Agency Playbook ~Apply to join Ad Age's Small Agency Network ~Listen to the Marketer's Brief podcast

This week on Ad Age Insider's Weekly Report: Taco Bell's Cyclospora outbreak and what it reveals about crisis communications, food safety, and brand trust. Plus, four Madwell alumni launch independent agency Five Cherries; ChatGPT's advertising platform shifts toward conversion-based pricing; creators Grant Gibbs and Ashley Gill talk brand partnerships without sanitizing their content; and Plato's Closet's immersive back-to-school campaign with agency Tombras. Host Parker Herren breaks down what each story means for marketers navigating food safety and crisis response, the shift toward senior-led independent agencies and creator partnerships built on trust over reach. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~How the cyclosporiasis outbreak is testing Taco Bell's brand ~Four former Madwell executives launch their own agency ~How ChatGPT advertising works now—and what marketers still need ~'A Twink and a Redhead' on landing brand deals without sanitizing their risqué comedy ~Plato's Closet built a high school hall inside a store for kids to test their outfits

This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal stake in affiliate marketing agency Paul Street. Forward deployed engineers are embedding directly in agencies for AI development. Bayer tests predictive AI targeting that outperforms standard demand-side platform benchmarks. And the 2026 Emmy nominees for Outstanding Commercial include Apple, Nike, Adidas, Coinbase and Levi's. Host Parker Herren breaks down what each story means for marketers navigating AI adoption, affiliate marketing growth and culture-first branding. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Starbucks builds a summer platform around Pink Drink ~Gary Vaynerchuk on why he's investing in an affiliate marketing agency ~How brands get more from AI with forward-deployed engineers ~How Bayer's head of media is using AI-powered predictive targeting and navigating AI search ~Adidas, Apple, Coinbase, Levi's and Nike earn Emmy nominations for best ad

Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure, what's happening in the upfronts (Disney's ask was a lot higher than buyers wanted to pay) and why streaming—not linear—is the thing keeping TV's growth numbers alive. Hear more on growth in gaming advertising, Netflix and Omnicom's new AI targeting partnership and the complex shift in search. Plus, how World Cup marketing spend has impacted 2026 budgets. Dig deeper on the topics mentioned in this week's episode: ~More on third quarter media buying trends ~How brands are using AI to solve data challenges ~EA's head of ads on video game brand integrations ~Listen to Ad Age's Marketer's Brief podcast

This week on Ad Age Insider's Weekly Report: how two indie agencies—Butler, Shine, Stern & Partners and Canvas Worldwide—beat holding company giants Stagwell and Publicis for California Lottery's $550 million account. Plus Meta's marketing shake-up as Chief Marketing Officer Alex Schultz moves into a new chief data officer role and Denise Moreno takes over amid Meta's AI race against Google, Microsoft, Amazon, OpenAI and Anthropic. And why brands are underestimating 50-plus consumers; how e.l.f. Beauty, L'Oréal and Tarte are winning at AI adoption; and Windhoek Beer's anti-AI ad campaign. Dig deeper on the topics mentioned in this week's episode: ~BSSP and Canvas land California Lottery's $550 million account ~4 ways to reach older consumers ~Meta switches CMOs ~Why beauty brands are ahead of the curve with AI ~Man born with extra fingers stars in anti-AI campaign

In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad budgets are being spent; and iShowSpeed's collaboration with Expedia. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age's Q&A with Alex Cooper ~Inside Mr. Clean's beauty influencer campaign ~How conquesting is taking over ChatGPT ads ~What media buyers are prioritizing right now ~IShowSpeed and Expedia's shoppable stream

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and pitches from companies including Tubi, Microsoft, EA, Google, OpenAI and Anthropic. From how the AI conversation has shifted to how agencies are approaching creator marketing and emerging ad formats, catch up on the industry buzz that will set the tone for the rest of the year. Dig deeper on the topics mentioned in this week's episode: ~See all the Cannes Lions winners here ~How AI has shown up at Cannes ~Inside OpenAI's Cannes ad pitch ~Why Microsoft is connecting with creators in Cannes ~What Ad Age's conversations in Cannes reveal about AI, agencies and creators ~Why gaming ad spend still lags ~Listen: Everything marketers need to know about microdramas ~Cannes Lions entries drop more than 25%

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers including Omnicom-IPG will shift agency priorities to the rise of independent agencies, they describe what factors are impacting the awards, events and conversations on the ground this year. Plus, they discuss why the presence of social media creators is on the rise, how sports marketing is showing up and the top questions they're seeking answers to at Cannes. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about Cannes Lions 2026 ~Cannes Lions 2026 schedule ~The Cannes Lions creator playbook ~Enter Ad Age's 40 Under 40 by July 23 ~Listen to Ad Age's Marketer's Brief podcast

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned for more episodes in the coming months.

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges and considerations for brands.  Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss trends that have emerged across World Cup creative, sports marketing trends on the rise versus on the outs and how recent fan disruptions from ticket prices to geopolitical disruption have impacted brand plans.   Plus, they reveal the first-ever Ad Age Insider World Cup Marketing Award winners, including the most unique work, best brand strategy and best World Cup campaign. Listen to discover which brands took home trophies. Dig deeper on the topics mentioned in this week's episode: ~Everything brands need to know about World Cup marketing ~How brands are using access to break through World Cup clutter ~See Coca-Cola's unique AI activation ~See Air Transat's pricing-themed OOH campaign ~Watch Adidas' campaign starring Timothee Chalamet ~Inside Nike's star-studded World Cup spot ~See McDonald's World Cup collectors' cups ~These brands nailed World Cup work this year ~Enter Ad Age's 40 Under 40 by July 23 ~Listen to Ad Age's Marketer's Brief podcast

Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses the impact of data ownership on future AI development, how to leverage greater transparency with ad tech partners and the meaning of a composable ad tech stack. Dig deeper on the topics mentioned in this week's episode: ~Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry ~Publicis-LiveRamp deal sparks agency scramble for alternatives ~How to lock in your ad tech stack before the Publicis-LiveRamp deal closes ~How to submit for the 2026 Healthcare Marketing Impact Awards ~Listen to Ad Age's Marketer's Brief podcast

The industry is transforming in real time as AI growth impacts workflows, output and career paths from one moment to the next. Industry leaders are continually refining uses of AI platforms, best practices for prompting and how to communicate new tech initiatives to teams. As Ad Age honors trailblazers in innovation with the 2026 Tech Power List, reporters and editors share their tips for where AI use can go right and wrong in marketing.   This ICYMI roundup features Tech Reporter Asa Hiken, News Editor E.J. Schultz, Creativity Editor Tim Nudd, Influencer Reporter Gillian Follett and Senior Agency Reporter Lindsay Rittenhouse. They offer tips and tricks for topics ranging from consumers' primary AI fears to worst-case brand scenarios and the new talent pipeline conundrum.   Listen to each episode in its entirety: ~Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken ~What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd ~Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli ~'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett ~Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse

The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationships. Ad Age reporters share advice on all of these topics, and more, in this special edition of Ad Age Insider, which surfaces critical insights for CMOs across recent episodes.   This ICYMI roundup features Creativity Editor Tim Nudd, Reporter Erika Wheless, News Editor E.J. Schultz,  Senior Reporter Brian Bonilla, Reporter Ewan Larkin and Executive Editor Judy Pollack. Together, they make the case for why the power of the idea is more important than ever in an AI-saturated market, what Gen Z brand loyalty actually requires from marketers and what questions every CMO should be asking their agency right now.   Listen to each episode in its entirety: ~What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd ~Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless ~Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli ~How to win new business in 2026, with Brian Bonilla ~What are media rebates? Agency transparency in the hot seat, with Ewan Larkin ~How to win the Ad Age A-List, with Judann Pollack

Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z considers luxury from Coach, Louis Vuitton and Gucci to Nike, Adidas, Lululemon, Amazon and Target. She breaks down tactics brands are using to translate product quality into marketing, brand missteps that have been called out by young consumers and tips for building brand loyalty with Gen Z. Dig deeper on the topics mentioned in this week's episode: ~The data on how brands can build loyalty with Gen Z ~How brands have successfully implemented product quality messaging ~How rising gas prices are impacting brands ~Get tickets to Ad Age's Small Agency Conference ~Listen to Ad Age's Marketer's Brief podcast

Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and more. He discusses how factors from outcomes-based measurement to agentic AI buying tech and short-form video formats in streaming will play into negotiations. Plus, how CMOs can ensure transparency around principal media buying in dealmaking. Dig deeper on the topics mentioned in this week's episode: ~2026 TV Upfronts calendar ~What agentic AI means for upfront negotiations ~TV measurement changes impacting the upfront ~Magnite's agentic media buying test with Disney ~What to ask about media transparency and the upfront ~Apply for the Ad Age Mid-Size Brand Leaders award ~Listen to the Marketer's Brief podcast

Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by early-career hires. She digs into what skills recent grads need on their resume right now, the gap employers are finding in formal marketing education and how to stand out as the number of applicants far outweighs opportunities in the current market. Plus, data that shows why the ad industry isn't struggling as much as Wall Street thinks it is, and how the CEO-CMO relationship has evolved. Dig deeper on the topics mentioned in this week's episode: ~How agencies are reshaping junior-level roles and training in the AI era ~How to land a junior ad agency job—what leaders say works as roles change due to AI ~Listen to Ad Age Insider's 2025 episode on AI and entry-level roles to hear how much has changed ~Get tickets to Ad Age's Small Agency Conference ~Listen to Ad Age's Marketer's Brief podcast

Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential and a focus on exceptional craft, he reveals what CMOs need to know from the 2026 Ad Age Creativity Awards. And he shares a few close-calls that led to surprising prizes awarded by this year's juries. Plus, why brands like Ugg, Owala and Claude are gaining equity with Gen Z. And how to win Ad Age's new Mid Size Brand Leaders award. Dig deeper on the topics mentioned in this week's episode: ~See Ad Age's 2026 Creativity Award winners ~See Ad Age's 2026 A-List winners ~Listen to Ad Age's Marketer's Brief podcast

Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advice for developing a brand AI strategy as products develop, and reacts to a live test of how paid ads may influence organic chat results. Dig deeper on the topics mentioned in this week's episode: ~The state of ChatGPT ads post-launch ~Why ChatGPT's Instant Checkout faced challenges ~Lessons from OpenAI sunsetting Sora ~Listen: AI search strategy 101 ~Apply for Ad Age's Mid-Size Brand Leaders award ~Listen to the Marketer's Brief podcast

Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how brands are meeting audiences where they are, designing repeatable, low‑lift interactions and choosing platforms that teams can sustain.  Sanchez and Herren also outline first steps for marketers and agencies: audit existing audiences, prioritize trust and feedback loops, and treat community as a long‑term distribution and relationship strategy. Dig deeper on the topics mentioned in this week's episode: ~Subscribe to Ad Age's Substack ~More on Ad Age's The List community ~If you're an early-career professional and want to sign up for Ad Age's NextGen community, send an email to [email protected] ~Applications for Ad Age's Small Agency Network will reopen this summer. Stay tuned at AdAge.com for more information ~Read Ad Age's NextGen Marketing Playbook ~How brands can help Gen Z find fulfillment beyond curated feeds ~Listen to Ad Age's Marketer's Brief podcast

Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be far less kind to corporations than their peers. Influencer and Social Media Marketing Reporter Gillian Follett breaks down the "Fruit Love Island" trend, why it's become so popular and what it reveals about brands on social media. Plus, the shift of content toward entertainment and brands that have successfully tapped into emerging formats. And, what you need to know about Kristen Cavallo's return to the ad industry as well as CVS Health's creative and media agency reviews. Dig deeper on the topics mentioned in this week's episode: ~What brands need to know about "Fruit Love Island" ~Creator takeaways from this year's NewFronts ~Submit for Ad Age's Small Agency Awards ~Listen to Ad Age's Marketer's Brief podcast

Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listening and fan engagement to turn their branding into cultural currency. And why ChatGPT's Instant Checkout ad product flopped, and Apple's plans to bring brands to Maps. Dig deeper on the topics mentioned in this week's episode: ~Why the drinks people carry matter more to marketers now ~Takeaways from Ad Age's NextGen Marketing Playbook ~Behind the rise of alcoholic sports drinks ~Summer alcohol marketing trends to know ~Listen to the Marketer's Brief podcast

As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to creator amplification. Hear how to decipher hype from reality, how digital ad dollars are being spent in 2026 and why these presentations matter to the industry. Plus, why Publicis is calling out the Trade Desk. Dig deeper on the topics mentioned in this week's episode: ~2026 NewFronts trends ~2026 NewFronts calendar ~Inside Q2 media budgets ~Listen to the Marketer's Brief podcast

Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what defines success despite industry challenges, what judges look for in award submissions, the dos and don'ts of a good entry and trends to watch for next year's A-List. Plus, DraftKings' new creative agencies. And what Milan Cortina Winter Olympics marketers learned about brand safety, and how to apply those lessons to the FIFA World Cup. Dig deeper on the topics mentioned in this week's episode: ~See 2026 Ad Age A-List winners ~Attend Ad Age's Editors Roundtable on March 26 ~Listen to the Marketer's Brief podcast

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains how those are different from recent years, and provides tips for brands to get a leg up in pitches. Plus, tips for marketers overwhelmed by the review process. Plus, the lesson for brands in McDonald's cringe CEO taste test and what ChatGPT's first third-party ad tech partner means for brands. Dig deeper on the topics mentioned in this week's episode: ~What separates agencies winning 2026 reviews ~How agencies are helping clients become more self-sufficient ~Inside agencies' new self-service platforms ~What are media rebates? Agency transparency in the hot seat

Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explaining how agencies aggregate billions in client ad budgets to negotiate volume deals with platforms such as Google, Meta and Amazon, and how those arrangements can create conflicts over who benefits from discounted or proprietary inventory. He describes potential red flags in these practices and lists what questions marketers should be asking their agencies to protect their marketing budgets. Plus, Estée Lauder's media agency shakeup, and a shocking agency executive exit. Dig deeper on the topics mentioned in this week's episode: ~Inside the lawsuit against WPP Media  ~Acadia's CEO on media rebate transparency ~Get tickets to Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use.  Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency. Dig deeper on the topics mentioned in this week's episode: ~Subscribe to Ad Age's Emerging Tech newsletter ~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi ~Register for Ad Age's AI-focused Editor's Roundtable ~Listen to Ad Age's Marketer's Brief podcast

Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the risks brands take when they play it safe, take notes on what hit and missed last Sunday so that your brand can get ahead on its 2027 plan.  Dig deeper on the topics mentioned in this week's episode: ~Ad Age's Super Bowl ad review ~How brands plan for the Monday after the Super Bowl ~Agency winners from Super Bowl LX ~Ad Age's Super Bowl diversity report ~Super Bowl advertisers fall behind on Hispanic representation

The countdown to Super Bowl Sunday is on. Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss the formula for a timeless Super Bowl ad, how marketers are approaching televised events amid political and cultural upheaval, emerging trends across Olympics and Big Game campaigns and whether AI slop has infiltrated the industry's biggest night. Dig deeper on the topics mentioned in this week's episode: ~Track all of this year's Super Bowl ads ~Watch Olympics ads from Visa and Hershey's ~Watch Super Bowl ads from Grubhub, Squarespace, Instacart, Budweiser, Bud Light, Pringles and Svedka  ~Throwback to sports marketing work from P&G, Volkswagen, Chrysler, Nike, Tide, Coinbase, CeraVe, E-Trade, Budweiser and Coors Light ~How advertisers are handling political upheaval at the Super Bowl  ~Listen to the Marketer's Brief podcast

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, how to win with subcultures, manage fractured virality and avoid cringe. And the chaos behind the scenes of TikTok's ownership transition, why auto brands are skipping the Super Bowl and Home Depot's agency shakeup. Dig deeper on the topics mentioned in this week's episode: ~Universal viral moments are over—what brands need to know ~Inside social trends: Jet2 holiday, 2016 throwback, Brat Summer, ALS Ice Bucket Challenge ~Lessons from Taylor Swift's viral engagement ~Buy tickets for the Ad Age NextGen Marketing Summit ~Listen to the Marketer's Brief podcast

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to platform strategy and this see-what-sticks mentality, learn what branded entertainment means for media strategy, and takeaways for marketers, even if they don't have a Hollywood budget. Also, OpenAI has begun testing ads in ChatGPT. Hear Ad Age's reporting on how much it costs to be first to market and strategy takeaways. Plus, how to win the Gen Z 2016 social trend. Dig deeper on the topics mentioned in this week's episode: ~Inside brands' long-form ad experimentation ~Watch long-form work from Maybelline, Gushers and Doritos ~Buy tickets for Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally change. From the increasing complexity of AI innovation to how agencies are struggling to differentiate innovation and consumers' hunger for simplicity, hear how 2026 predictions are actually taking shape. Also, what Google's new agentic commerce framework means for brands and lessons on how to get the most out of TikTok Shop. Dig deeper on the topics mentioned in this week's episode: ~Top marketing takeaways from CES 2026 ~Trending topics at NRF's Big Show 2026 ~5 tips for selling on TikTok Shop ~Track 2026 Super Bowl ads ~Buy tickets for Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast

On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry. From how changes in the media landscape might impact brands' agency rosters to how consumer crazes around protein and weight loss drugs will influence marketing trends and plenty of AI, hear how this year's trending topics will impact your work and the industry. Dig deeper on the topics mentioned in this week's episode: ~Media buying and strategy predictions ~100 creativity predictions ~2026 influencer marketing shifts ~AI marketing predictions for 2026 ~100 ad leaders predict 2026 marketing trends ~Food and beverage marketing trends to watch ~The future of retail in 2026 ~Enter Ad Age's 2026 Tech Power List ~Listen to the Ad Age Marketer's Brief

Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provides guidance on what to do when impacted by agency layoffs, how to prepare for the sparse job market and when to consider alternative job paths. Plus, the campaign Ad Age readers voted the best of 2025 versus creativity editor Tim Nudd's top picks from the year. Dig deeper on the topics mentioned in this week's episode: ~What to know if you've been laid off ~The latest industry employment stats ~Listen: Why the Omnicom-IPG deal matters for all advertisers ~Agency layoff warning signs ~How agencies are changing their strategies for the AI era ~How AI is changing ad jobs ~Listen: the state of entry-level ad careers

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strategy. Plus, a look inside the Kansas City Chiefs' play to become the top Christmas NFL team, with key strategy takeaways from CMO Lara Krug. And the latest on Warner Bros. Discovery's sale saga. Dig deeper on the topics mentioned in this week's episode: ~Garage Beer is Ad Age's 2025 Marketer of the Year ~Listen to Ad Age's Marketer's Brief podcast ~Vote for 2025's biggest brand fail ~Vote for the best ad campaign of 2025 ~Share your 2026 ad industry predictions with Ad Age

Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent agencies can win, what the deal means for the hold-co hierarchy and key factors to track as the industry's future structure takes shape. Dig deeper on the topics mentioned in this week's episode: ~Watch Brian and Ewan's day-one Omnicom takes on Breaking & Entering ~Everything to know about the Omnicom-IPG deal ~Inside Omnicom's new structure ~Top execs to know at new Omnicom ~Omnicom & IPG's joint Kenvue pitch ~The details on Havas and Horizon's joint venture ~Wpromote acquires Giant Spoon ~Inside Just Born's account review ~Recapping Publicis' acquisitions of Captiv8 and Influential ~Rewind: the failed Omnicom-Publicis merger

Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are creating to better their businesses. Plus, put your tech knowledge to the test. In this week's episode, take Ad Age Insider's AI readiness quiz for marketers. Or dig deeper with additional questions here. Dig deeper on the topics mentioned in this week's episode: ~All your AI Qs answered in Ad Age's AI Marketing Playbook ~The state of AI commerce ~Inside Lavazza's AI persona that says no ~How Amazon is testing ads in Rufus ~Listen to Ad Age's Marketer's Brief

Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, what Unilever's big bet on influencer marketing means for the industry, and the details on Peeps, Mike and Ike's and Hot Tamales' new ad agency. Dig deeper on the topics mentioned in this week's episode: ~Dig deeper into Starbucks' Bearista cup strategy ~Catch up on little treat culture and the trinket craze ~Watch holiday ads from Disney, Amazon and Brach's ~Dive into Ad Age's AI Marketing Playbook package ~Listen to this week's Marketer's Brief episode

Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff to use the technology themselves. Plus, what early career professionals can do to increase employment prospects in a difficult job market.  Plus, Omnicom and IPG's joint pitch for health care giant Kenvue acts as a test for success of the mega-merger, but it may be riddled with complications. And, why Anomaly Co-Founder Jason DeLand decided to depart the agency.  Dig deeper on the topics mentioned in this week's episode: ~ Inside Kimberly-Clark's bid to buy Kenvue for $40 billion ~ How production companies are coming to terms with AI  ~ Vote for the 2025 Ad Age Marketer of the Year

Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and how a ban would impact media channels including linear TV and social media. And, inside the financial crisis at experiential agency Verb. Read more on how the surging shop grew too fast. Also, the NFL's CMO stood up to criticism of Bad Bunny's 2026 halftime show. See his callout on critics.  Dig deeper on the topics mentioned in this week's episode: ~The state of the pharmaceutical ad crackdown ~Listen to the data on U.S. Hispanic consumer trends ~Listen to Blumhouse's CMO talk horror marketing

Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why brands are bringing energy previously reserved for April Fools' Day to the season of the witch. Plus, Ad Legends is a new agency offering brands access to AI replicas of industry legends. The offering is meant to allow marketers access top-tier creative ideas without having to hire an agency. It also offers agencies the ability to replicate their own talent for internal use. Read more about the 2025 Halloween Marketing Awards winners: ~Six Flags, "Come Out and Play" ~Disney+, "EDGEOFYØR Seat" ~Capri Sun, "Trick & Treat Pouches" ~Skittles, "Ghost Roommate" ~Gushers, "Fruithead" Dig deeper into additional stories mentioned in this week's episode: ~Burger King's 2017 "Scary Clown Night" ~Columbia Sportswear's Grim Reaper social takeover and Mini's Waymo disguise ~Yahoo's terrifying "Reply All" short ~Skittles' ghoulish TikTok series ~Airheads' unsettling robot trick-or-treater ~Buy tickets for Ad Age's AI Marketing Playbook conference ~Listen to Ad Age's Marketer's Brief

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identify fake social media accounts, tools brands can use to measure bot impact and how to prepare for potential fake outrage. Plus, Ad Age's 2025 Brand Report breaks down the numbers behind the world's largest advertisers. And TikTok is making aggressive pushes to up ad commitments, despite uncertainty over the platform's future with the Trump administration's planned spin-off. Dig deeper on the topics mentioned in this week's episode: ~Inside the social media bot crisis ~Listen to marketing takeaways from American Eagle and Cracker Barrel's recent controversies ~What Elf Cosmetics got wrong with its comedian collab ~Buy tickets for Ad Age's AI Marketing Playbook conference ~Listen to Ad Age's Marketer's Brief

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. Hispanic spending, best practices for building loyalty with multicultural audiences and how brands can prepare for political pushback. Plus, Domino's debuted new branding for the first time in 13 years, including a jingle by Shaboozey. And Hennessy launched a new partnership with LeBron James that took a risk with the athlete's fans. Dig deeper on the topics mentioned in this week's episode: ~How to build loyalty with Hispanic consumers ~Papa Johns seeks a new creative agency ~Read Ad Age's coverage of Advertising Week New York ~Submit entries for Ad Age's 2026 A-List and Creativity Awards ~Buy tickets for the Ad Age AI Marketing Playbook ~Listen to Meta's CMO on Ad Age's Marketer's Brief

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies of record and transformation of capabilities, plus what industry leaders need to know to start strategizing now. This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age's Future of Advertising 2030 package ~Inside the 2030 ad agency ~2030 readiness checklist ~How to incorporate AI into your work ~The future of social media and influencer ~How AI is changing the RFP process

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics to revamped loyalty programs and the role of the Super Bowl in 2030, listen for insights into how consumers will interact with brands in 2030. This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Dig deeper on the topics mentioned in this week's episode: ~Read Ad Age's Future of Advertising 2030 package ~The CMO job in 2030 ~Loyalty and shopping in 2030 ~How AI is changing the RFP process ~Will the Super Bowl still matter in 2030? ~Inside the 2030 ad agency ~The future of social media and influencer