Automotive CRM Innovation: Building Customer Loyalty Through Better Engagement with Meghan Hakey

In this episode of Data Planet, host Emma Davis interviews Meghan Hakey, Director of Go-To-Market at DriveCentric. Meghan shares how the automotive industry is evolving beyond legacy CRM systems by combining AI-powered automation with authentic human relationships to improve dealership performance and customer loyalty. She explains why modern dealerships are embracing intelligent engagement platforms that automate follow-ups, personalize customer communications, and help sales teams focus on building lasting relationships rather than administrative work. Together, Emma and Meghan discuss the importance of aligning sales and marketing through data, tailoring messaging to different buyer personas, and using AI to enhance—not replace—the human experience, ultimately helping dealerships increase retention, accelerate sales, and create stronger customer experiences. DriveCentric website: https://drivecentric.com