Avoid These Common Corporate Podcast Pitfalls

Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project. The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast. Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.Takeaways: It's crucial to select a podcast host who genuinely wants to participate in the project. Ensure that all podcast services are registered with a generic company email for access. Identify a clear purpose for starting the podcast beyond just following trends. Involve multiple team members in the podcast to avoid dependence on a single host. Track podcast effectiveness with measurable goals to justify its continuation during tough times. Avoid making the podcast feel like a commercial; focus on delivering value to the listeners. Mentioned in this episode:Ready To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingPodcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy