Avoiding 5 Common Online Merchandising Missteps

In this vAuto podcast, vAuto Performance Managers Jim Tourigney and Patrick Wright detail best practices to help dealers avoid the five most-common merchandising missteps that result in used vehicles not moving when they should. From rethinking the role merchandising plays in your sales process to an over-emphasis on re-pricing rather than re-merchandising vehicles, Tourigney and Wright offer practical pointers to help dealers gain efficiency as they get more from their merchandising and related promotion efforts. Bonus: The pair also distill key distinctions between merchandising new and used vehicles to better engage their respective buyers.