Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science, the campaign shifted procurement thinking from purchase price to true cost.

Episode metadata supplied by the publisher feed · Published Mar 18, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers

0:00 34:22

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?

This episode is 34 minutes long.

When was this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode published?

This episode was published on March 18, 2026.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Behavioral Science For Brands: Leveraging behavioral science in brand marketing. episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!