Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales

Episode metadata supplied by the publisher feed · Published Mar 4, 2026

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Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

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This episode was published on March 4, 2026.

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