AWS Marketplace VP on the Agent Buying Boom

“Over 80% of Marketplace transactions are still self-service today, but the bulk of the revenue is enterprises buying large contracts,” Matt Yanchyshyn, vice president of AWS Marketplace and Partner Services, tells BI senior technology analyst Anurag Rana. Yanchyshyn explains how AWS Marketplace has evolved from an app-store-style catalog into an enterprise procurement channel offering private offers, co-sell, services, and software. The discussion unpacks why AI agents are the fastest-growing category on Marketplace, the shift toward solution bundles and how AWS is approaching model flexibility, governance and security as agents increasingly do discovery via MCP-style integrations.