B2B: Balancing Brand & ROI
from Media Roundtable
B2B marketers don’t have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week’s special guest. Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation). Laura’s been everywhere from the NFL, where she learned brand-building, to CMO roles at podcast mainstays like LegalZoom and Constant Contact. Join Dan and Laura as they cover: The Numbers, B2B Storytime, The Arms Race, and more. Let’s dig in. " I want you to feel great about our brands, and that you trust them, but I also want you to transact.” -Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation)
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