B2B buyer behaviour: changes you need to know about across APAC

Time for something a little bit different! Today host Stuart P. Turner walks through some thought provoking preview points from the current market research that the Flow State team are undertaking. Generational shifts in buyer groups driving big changes in behaviour and the sales cycle "Young" under 45s (shout out Millennial crew) entering C-Suite and key buying group roles The tools and process are increasingly getting in the way of (or becoming) the job - losing focus and efficacy.#findtheflowstate