The Flow State Podcast

The data era is over. The intelligence era is upon us.Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group Intelligence Playbook, the framework at the heart of this season: why most B2B go-to-market strategies are still built around individual leads and anonymous audiences when the actual purchase decisions are made by committees, and what happens to your pipeline when you ignore that reality.We break down the three phases of BGI: Diagnose, Understand, Act. From working out where your blind spots are, to mapping the buying committees that actually matter, to engaging them with precision instead of volume. Then we get into why Flow State is so focused on this approach and what that means for the teams and clients we work with.Beyond the Playbook, this season brings in more of the macro trends shaping GTM right now, industry news worth paying attention to, as well as keeping things positive and useful for anyone in a marketing, sales, or revenue operations role navigating a tough landscape.If you want to join for an episode or have something you'd like us to dig into this season, reach out! #findtheflowstate

Your brand isn't what you say it is. It's what people say about you when you're not in the room.Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Australia 2026. We get into Eugene Healey's case for treating your brand like a teenager instead of a puppet, why Specsavers has won on showmanship while most of their industry defaults to rational messaging, and what happens when the rate of content creation outpaces your ability to approve it.From there we dig into the gap between what brands project and how they're actually perceived in market, why AI defaults to stripping personality out of everything it touches, the downstream commercial impact of inconsistent brand presence, and whether the measurement obsession of the digital era has done more harm than good.Then we get into the idea every team needs: a Chief Dissent Officer. Not the person who hates everything, but the one who constructively challenges ideas before they ship. Ashton shares how she and her head of digital model healthy disagreement openly for their team, the "try to break it" pre-mortem approach she picked up from a former CMO, and practical tools for moving conversations forward when you disagree but don't want to shut the room down.We close on why all of this connects: brand is a conversation, not a broadcast. And the quality of your internal conversations directly shapes how your brand shows up in market.About Ashton Ashton Tuckerman is General Manager at TwentyTwo Digital. Her career spans Flight Centre, Fairfax, Gathar, Youfoodz, and Havas. MBA from UQ. Studied leadership at Harvard. Check out TwentyTwo's new podcast Catch 22.Listen to Catch 22 here: https://music.youtube.com/playlist?list=PLoDW__M-iyb4g3eowTDov6FuP8ycmiV8N&si=N1MomVGu-r11koXP#findtheflowstate

Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours.Learn more: https:/findtheflowstate.com

Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...

Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B sales potential? Listen in to find out.

Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026.#findtheflowstate

The scariest time of the year - no, not halloween - budgets! As usual marketing faces pressure on many fronts when it comes to budgeting.As we approach the end of the year, Stu walks through some of the key influences on the top and bottom line, and how you as a B2B marketer should be addressing them at the C-Suite table.#findtheflowstate

Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it sounded at the beginning of the year.#findtheflowstate

Looking for a simple steel thread from strategy to revenue movement? Look no further!Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach here in APAC to cut through the noise, improve collaboration and you know, make more money.Eve's article here: https://www.linkedin.com/pulse/account-based-execution-abx-missing-link-between-chen-mba-bb-%E9%99%B3%E8%8B%A5%E5%B9%B3--duavc/#findtheflowstate

Today Stu talks about the power of our animal brain, and how you can use your gut instincts to make better decisions about work as well as life.#findtheflowstate

Today Stu talks about the why of Flow State; why it's so important now (both the concept and our brand), why we're here (Flow State, not humanity as a whole) and answers the question "what do you do with your degree?"#findtheflowstate

"Authentic" was the word of the year in 2023. Two years on in 2025, we're struggling to work out what's real and whether any human people are left on the internet. Today Stu speaks to Lotty Wiltshaw, Director and Founder of Shot Blast Media, about the power of being yourself, the magic of long form video and why just getting started is the key to unlocking new ways to build relationships.#findtheflowstate

Today Stu and the wonderful Mikayla Nicol delve into the latest trend chasing, totally-not-made-up job titles in digital, why we should be very wary of SaaS vendors telling us what to do and most critically, what our post-apocalypse jobs will be if the digital world collapses tomorrow. If you're struggling with your tech stack, wondering how to resource and despairing at the ever changing L&D requirements for your team, this one is for you! Resources https://www.clay.com/blog/gtm-engineering https://www.reddit.com/r/sales/comments/1mi8h1u/anyone_here_an_actual_gtm_engineer/ https://www.songshift.com/#findtheflowstate

Join Stu as he talks about the importance of authenticity and focus in sales, why AI is in danger of ruining both sales and the arts and why your brand is wasting a ton of time and money paying consultants to drone on about theory for days on end. Further Reading https://www.reddit.com/r/sales/comments/1mlbytm/vp_made_me_sit_through_6_hours_of_consultative/ https://www.newyorker.com/magazine/2025/09/01/ai-is-coming-for-culture#findtheflowstate

Today Stu discusses two if his biggest passions - digital technology and music - in light on the recent investments and comments of Spotify CEO Daniel Ek, the continued encroachment of AI into the arts, and the implications for creatives already struggling to make ends meet. Sources Spotify’s CEO invests $1 billion into an AI military start-up — and musicians are fuming - News.com.au Reddit commentary Reddit - actual artist earnings case studies Spotify Brand Mission Oversharing: how Napster nearly killed the music industry - The Guardian Downloaded - IMDB https://bandcamp.com/#findtheflowstate

Is the internet / your boss telling you AI can do you job? If so you're not alone - but there are plenty of reasons why it can't, and won't for some time. This week Stu discusses 4 ways to fight back against AI creeping into your role and why your human animal powers will keep you in paid employment for a while yet.#findtheflowstate

This week Stu talks through some interesting and provocative insights from recent market research conversations, including two major issues that are damaging growth potential in B2B brands.#findtheflowstate

Today Stu catches up with Melinda Stuart to discuss the challenges we face as we fight the good fight against entrenched big tech agendas, struggle against empty hype around agentic AI and consider how we should be managing risk. Follow Melinda https://www.linkedin.com/in/melinda-dm/ https://www.lowyinstitute.org/the-interpreter/contributors/articles/melinda-stuart References & Further Reading https://www.linkedin.com/in/tomfgoodwin/ https://bernardmarr.com/what-is-ai-agent-washing-and-why-is-it-a-risk-to-businesses/ https://digital-strategy.ec.europa.eu/en/policies/ai-board#findtheflowstate

Time for something a little bit different! Today host Stuart P. Turner walks through some thought provoking preview points from the current market research that the Flow State team are undertaking. Generational shifts in buyer groups driving big changes in behaviour and the sales cycle "Young" under 45s (shout out Millennial crew) entering C-Suite and key buying group roles The tools and process are increasingly getting in the way of (or becoming) the job - losing focus and efficacy.#findtheflowstate

In this solo episode, host Stuart P. Turner offers a retrospective on previous conversations, bringing the focus back to what AI means for work and daily life. He shares a positive personal experience of using AI to rapidly rebuild an internal reporting tool, highlighting the practical power of these tools despite some challenges. The episode delves into recent AI news, including ChatGPT's short-lived experiment of indexing public chats and the implications for digital marketing, SEO, and brand visibility in a "zero-click" environment. Stuart also discusses the hidden costs of the rapid advancement in AI, touching on the social implications, consolidation of power in tech, and the threat to IP and brand equity. Furthermore, the podcast explores Trump's AI action plan, particularly concerning attempts to loosen environmental regulations which could impact water supply for data centres. A positive counterpoint is presented with Google's new AI model designed to track climate change, demonstrating how AI can be deployed for greater good. Finally, Stuart shares his strong defence of Excel against new AI companies aiming to unseat it, and introduces Google Notebook as a useful LLM for interrogating audio and document content. Upcoming topics mentioned include personalisation leveraging AI tools, inherent contradictions in running digital across social channels, and building a brand in the new world of "walled gardens". Sources & Further Reading https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/ https://techcrunch.com/podcast/who-really-benefits-from-the-ai-boom/ https://techcrunch.com/podcast/should-silicon-valley-celebrate-trumps-ai-plans/ https://www.wired.com/story/big-tech-asked-for-looser-clean-water-act-permitting-trump-wants-to-give-it-to-them/ https://www.wired.com/story/googles-newest-ai-model-acts-like-a-satellite-to-track-climate-change/ https://www.wsj.com/articles/the-ai-company-capitalizing-on-our-obsession-with-excel-adf19e09?mod=ai_lead_pos7 https://amandanat.com/ of Sparktoro (she's very interesting and Sparktoro is a great tool!)#findtheflowstate

This week Ashton and Jen rejoin Stu to explore the hidden costs of AI for your brand. --- This episode of the Flow State podcast, hosted by Stu and featuring Ashton and Jen, delves into the "continued exploding unchecked use of AI" within the context of Environmental, Social, and Governance (ESG) concerns and sustainability. #findtheflowstate

In this episode Sarah Pelecanos joins Stu this week to talk about evolving human-machine relationships, how to find out if you're a psychopath / sociopath (or in modern parlance, have ASPD) and why the Swiss might just have saved us all from The Matrix future timeline looming on the horizon. Important note: massive spoilers for the films Her and Ex Machina - you've been warned! #findtheflowstate

Jen Arnold joins Stuart P. Turner to discuss the relationship between Government AI strategy to tackle unchecked, increasingly fragmented adoption across Australia. They discuss the rapidly evolving landscape of AI, specifically examining the relationship between government regulation and private industry innovation. #findtheflowstate

Listen in for a rundown on: AI industry evolution since 2023 Use cases and application Risks and challenges in enterprise businesses Interoperability initiatives (Anthropic MCP and Google A2A) More predictions! You can grab a copy of the slides from the live show here: PDF of the slides You can find further reading from the episode here: Large Language Model Definition (IBM) AI Agent Definition (IBM) Interoperability Is Key To Unlocking Agentic AI’s Future (Forrester) Model Context Protocol (Anthropic) A2A (Google)#findtheflowstate

Today Stu is joined by his two new imaginary (or are they?) friends, Greg and Gloria, to recap The Implications of AI - the glorious first season of The Flow State Podcast recorded way back in 2023. #findtheflowstate

This episode features a wide-ranging conversation between host Stuart P. Turner and Ashton Tuckerman, focusing on Ashton's career journey in marketing, her current pursuit of an MBA, and broader discussions about the marketing industry, particularly in the context of startups and the current economic climate. The startup CMO (now Growth Mode - link below). https://www.linkedin.com/in/ashtontuckerman/ https://www.linkedin.com/newsletters/7059775580778418176/ #findtheflowstate

In this episode host Stuart P. Turner speaks with guest Alex Boyd, the co-founder of Aware. They discuss the challenges and benefits of using LinkedIn for business, focusing on strategic approaches beyond simply using the platform and addressing common complaints about its evolving nature. #findtheflowstate

Stu and Amanda Behre discuss the challenges and opportunities faced by mid-career marketers. Amanda, who recently launched a business called Dear Thrive, explains that her platform connects mid-career professionals with coaches and advisors to address various work-related issues, from soft skills like communications and leadership to technical expertise like navigating new technologies.#findtheflowstate

In the third of three conversations on the importance of brand, Brooke and Stu get into the practicalities of bringing your brand to life with intent and meaning. Listen in to hear how the pair have come at this challenge and how to avoid some of the common pitfalls that working across multiple teams and agencies can create in the process. #findtheflowstate

Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes. It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or creativity. #findtheflowstate

Brooke rejoins Stu 18 months on from their predictions in The Implications of AI series last year, to discuss how they are both using (and thinking about) AI technology. Thankfully the creative arts; specifically branding and copywriting, have survived the AI explosion. While adoption has been rapid, a lot of people and brands are still feeling their way through the what, how and why of AI for their specific use cases. #findtheflowstate

Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. In the second part of the conversation, Stu and Tino discuss how your mentality around growth can have significant implications across the business beyond just marketing or sales. #findtheflowstate

Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. Since the shift from "growth at any costs" to "wait, we need you to make a profit" driven by market conditions and, let's be honest, investors, the SaaS and tech world as a whole has seen some massive cuts and shifts in team structure. #findtheflowstate

Join Jen and Stu for the final part of the trilogy on customer relations. What started out as a genuine quest for data that could improve our lives has become an unchecked obsession that often results in data hoarding, processes or KPIs at odds with business strategy and a whole lot of very futile feeling interactions in our daily lives. #findtheflowstate

Jen and Stu are back for the second of three conversations on customer experience. Much like three kids in a trenchcoat, the various parts of a large company are often poorly balanced and easy to spot despite their best efforts to appear like one functioning person. Is this simply due to process misalignment, or is the bottomless hunger for data points and obsession with technology getting in the way of simple, human touchpoints that make or break a relationship? #findtheflowstate

What is the role of the savvy marketer in the post-sale glow of a new customer relationship? Once you've got someone "over the line" do you simply palm them off on Customer Success and start thinking about your next campaign? Or are you more holistically minded, bringing your acquisition smarts to the table to build long, er, sticky relationships that last way beyond that first pain point? #findtheflowstate

The Implications of AI - Ep05 AI has actually been in existence for quite some time, so why has it suddenly exploded out into the public consciousness? Eve and Stu dive into the current state of AI tools and how they can be successfully leveraged to drive forward digital transformation for brands, as well as the more dangerous real world implications of adopting AI models being used in areas like mental health and support services. Guest: Eve Chen, Founder & CEO, The Growth Engine Eve is a serial entrepreneur, veteran revenue marketer, and business advisor with over 25 years of B2B & B2C experience globally and held leadership positions with a number of multinational corporations across the Asia Pac and North America regions.  Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

The Implications of AI - Ep04 AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience. Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models. Guest: Brooke Hill, Founder & Director, Wonderthink Brooke's career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies. She also led brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones.  Brooke is now Founder and Director of Wonderthink, helping her clients to unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

The Implications of AI - Ep03 To the practiced eye, it's still easy to tell the difference between a human crafted piece of written copy and a ChatGPT stock output (for now), however that doesn't mean that the current models can't help you. Lee and Stu talk human vs. robots, the opportunities and limitations surrounding the current models and why there's only so much you can learn by putting things in your mouth.  Guest: Leenesha Friend, Marketing Manager, Don't Panic Events Lee is a specialist with extensive experience at award-winning agencies as well as client-side for global corporations. Lee's background in social media and digital services serves her well in her current role leading marketing for global digital awards business Don't Panic - delivering some of the world's largest digital industry awards across the world.  Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

The Implications of AI - Ep02 Navigating the incredible complexity of the buyer journey in the B2B data products space, Melinda and Stu discuss how AI can help simplify complex concepts, bridge cross functional gaps inside global brands and enhance your team just like our old friend Clippy used to in 1990s Microsoft Word. Guest: Melinda Stuart, Enterprise Go-to-Market, Data Analytics and Experience, Optus Melinda is an Account Based Marketing (ABM) evangelist , speaker and experience marketing leader in the B2B industry. Melinda's career has spanned agency work, enterprise technology and telco, delivering results in highly complex environments in challenging industries.  Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing.  References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

The Implications of AI - Ep01 AI has the potential to help us create solutions to some of the biggest issues we face as a species right now - but will it be deployed as a force for good or simply become another tool in the advertising / capitalist machinery? Terri and Stu discuss the implications for the next generations if AI becomes part of every day life, the dangers of the commercialisation of education and why you should always listen to your Nan. Guest: Terri Owens, General Manager - Business Solutions, Acceleration Terri is a digital professional with a career spanning performance digital advertising, biddable media, affiliates, partnerships, programmatic technology and data. She has worked with some of the biggest brands in the world, as well as spearheading internal teams at WPP AUNZ. Terri's down to earth approach of "leading by doing" is the foundation of her many great relationships in the industry.  Host: Stuart P. Turner, Flow State Marketing Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References: Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man who planned to kill queen https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told Martech Landscape - 2023 Supergraphic https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/ Cormac McCarthy https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary Black Books - S3 E2 - Elephants and Hens https://www.imdb.com/title/tt0526548/ I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/ Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse https://futurism.com/experts-ai-girlfriend-apps-men A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/ UK universities draw up guiding principles on generative AI https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai