B2B Buying In The Age Of GenAI

from What It Means: A Forrester Podcast · host Forrester

Just as B2B companies are adopting generative AI (genAI) to gain efficiencies, so are their buyers. This week on What It Means, Principal Analyst John Buten looks at how buyers are using genAI in the purchasing process and what marketers and sellers should do in response.

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This episode was published on November 21, 2024.

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