What It Means: A Forrester Podcast
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What It Means: A Forrester Podcast is a news podcast hosted by Forrester. It has 100 episodes, with the latest published April 2026.
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
news ·en-US ·100 episodes
How Can B2B Marketers Adapt To Changing Search Behaviors?
Product Experts Gain New Clout Among B2B Buyers
Taming B2B Buying Mayhem
What It Means Takes A Hiatus
Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle
AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
Women In Security, Holiday Shopping Trends, AI Agents In Content
SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
Predictions 2026: Breaking Down Three Of Our Boldest Predictions
AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
Defining AGI, Measuring AI Search, Agency Swirl Continues
Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
Anthropic Lawsuit, AI And Energy, CMO Trends
AI Pricing, Outcome-Based Pricing, Developer Productivity
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
New AI Lessons In Coding, Marketing, And Product Design
Temu On Tariffs, RSAC Review, SaaS Pricing Trends
Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
Coming Next Week: What It Means, 2.0
Put Employees At The Center Of Your AI Strategy
Encore Presentation: Get Your AI Aligned
Finally, An Alternative To 3LOD: Meet Continuous Risk Management
How The Latest Semiconductor Trends Could Impact Your Tech Strategy
AI Agents Vs. Agentic AI: Definitions And Use Cases
How Coach-Like Managers Build Better Teams
The Return Of Infrastructure: Building An AI Base
Procurement’s New Role In Driving Sustainability And Accessibility
A New Era For Crypto?
Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
Marketers’ Data Deprecation Denial
Unleashing Innovation Through Creativity
It’s Time To Think Beyond Marketing-Sales Alignment
B2B Buying In The Age Of GenAI
Get Your AI Aligned
When Will AI Change Our World?
What Retailers Should Plan For This Holiday Season
Are We Nearing The End Of The Google Era?
A Fresh Look At The Future Of The CISO
Lessons Learned From The CrowdStrike Outage
Assessing AI’s Impact On The Environment
Unravelling The AI-HR Paradox
The CMO Role Is Alive And Well
AI’s Role In The Public Sector
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