B2B C-Suite Execs: How to Win the Day One Shortlist
from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald
Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates.
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This episode is 29 minutes long.
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This episode was published on June 2, 2026.
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