Skip to content
C-Suite Sales & Marketing Perspectives podcast artwork

C-Suite Sales & Marketing Perspectives

by Steven MacDonald

Business

Welcome to the C-Suite Sales & Marketing Perspectives podcast, where global B2B C-suite executives share how they are navigating the customer, market, and organizational shifts shaping sustainable growth. Hosted by Steve MacDonald, each episode brings candid, peer-level perspectives from CEOs, CMOs, CGOs, and CROs on earning buyer trust, evolving ABM strategies, aligning go-to-market teams, and deciding where AI can strengthen the work. Together, these conversations create a living body of executive intelligence—grounded in what leaders are seeing, deciding, and doing now.

From the show's RSS feed, refreshed Sep 14, 2026. Source feed.

Subscribe Bookmark

Episodes

  1. The ABM Maturity Scale: Why Most Teams Aren’t Ready

    Episode #338: Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outlines the alignment, skills, and long-term investment needed to earn executive trust. He also shows why strong segmentation and buyer relevance...

  2. The Right Go-to-Market Tension Is a Growth Advantage

    Episode #337: Maxime Guirauton, Vice President, Global Head of Marketing and Sales Development at Visa Direct, explains why growth extends beyond the initial sale. He shares how connected marketing, sales development, brand, and customer success teams improve customer value and revenue outcomes....

  3. Part Thirteen: The Revenue Logic of Customer Obsession

    Episode #336: Liz Emmott, Chief Revenue Officer at CIBT, explores how commercial leaders can rebuild revenue organizations amid changing technology and buyer expectations. She explains why customer understanding, internal trust, and expert collaboration create meaningful differentiation. Her...

  4. Part Twelve: The Revenue Logic of Customer Obsession

    Episode #335: Stephanie Crockett, President and CEO at Eric Mower + Associates, explains why customer obsession should influence decisions across the entire organization. She explores how customer intelligence can align teams, reduce risk, strengthen trust, and support bolder decisions. Stephanie...

  5. Part Eleven: The Revenue Logic of Customer Obsession

    Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, trust, human capital, and disciplined execution. Zach shows why understanding what customers truly need...

  6. The CRO’s Guide to How Emotional Intelligence Leads Revenue Growth

    Episode #333: Jennifer Knecht, Chief Revenue Officer at Western States Lodging, explains how emotional intelligence strengthens B2B revenue performance. She explores how awareness, trust, transparency, and meaningful connections influence buyer decisions. Jennifer also shares how AI can help…

    more

  7. CROs: How to Win in Fewer and Shorter Bursts

    Episode #332: Mike Head, Chief Revenue Officer at Orderful, explains how customer understanding can strengthen every part of the go-to-market organization. He shares practical ways to prepare for executive conversations, improve discovery, coach teams with AI, strengthen retention, and align…

    more

  8. Part Ten: The Revenue Logic of Customer Obsession

    Episode #331: Matthias Holder, Chief Sales Officer at Lindner Recyclingtech, explains how customer obsession creates sustainable revenue by helping sales organizations understand customers, their markets, and their needs. He explores how salespeople can become trusted advisors by discussing...

  9. Relationship-Led Growth: Building Executive Access That Actually Scales

    Episode #330: Brooke Norton Lais, Chief Marketing Officer at Venbrook, explains why relationship-led growth requires companies to build trust long before a buying decision occurs. She shares how marketing can create opportunities for salespeople to reach the right executives and build meaningful...

  10. The New Skill Set Every Modern Salesperson Must Master

    Episode #329: Siddharth Singh, Chief Revenue Officer at Intangles, explains the skills modern salespeople need as buyers become more informed and meetings become harder to secure. He explores deeper discovery, primary research, creativity, and AI-enabled productivity. Siddharth shows why knowing…

    more

  11. Part Nine: The Revenue Logic of Customer Obsession

    Episode #328: Michael Scott, Global Chief Revenue Officer at LoopMe, explains the revenue logic behind customer obsession. He shares how deeper customer understanding helps companies identify problems they are uniquely positioned to solve, create greater value, and become more important to...

  12. Stop Chasing AI Tools and Start Building Better Thinking

    Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve...

  13. Part Eight: The Revenue Logic of Customer Obsession

    Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why...

  14. How to Become a Successful AI-Native Company

    Episode #325: Nick Malone, Chief Revenue Officer at XTM, explains what separates successful AI-native companies from organizations simply adopting new tools. He explores value-led AI, executive leadership, experimentation, data, and practical workflows that improve productivity. Nick shows why...

  15. The Biggest B2B Growth Problem Isn’t Your Pipeline

    Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue…

    more

  16. Part Seven: The Revenue Logic of Customer Obsession

    Episode #323: Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape...

  17. Part Six: The Revenue Logic of Customer Obsession

    Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices...

  18. Reinventing Legacy Companies in an AI-First World

    Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth....

  19. The New Growth Code: Why Judgment Is the New Competitive Advantage

    Episode #320: Robert Nicklin, Chief Growth Officer at Compass Group Canada, explains why judgment is becoming a defining competitive advantage. He explores how behavior, adaptability, observational intelligence, trust, and stronger questions shape sustainable enterprise growth. Robert also…

    more

  20. Why Soft B2B Advantages Are Reshaping B2B Growth

    Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together…

    more

  21. Part Five: The Revenue Logic of Customer Obsession

    Episode #318: Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. She shares practical lessons on exceeding customer expectations, aligning teams around shared outcomes, and using AI to strengthen...

  22. Sales and Marketing Alignment Starts Long Before Revenue

    Episode #317: John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares how mutual respect, shared priorities, and customer-focused collaboration create stronger execution across every department. The...

  23. The Three-Tiered B2B Strategy to Double Revenue

    Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awareness, aligned the organization, and strengthened...

  24. Part Four: The Revenue Logic of Customer Obsession

    Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations stay focused on what truly matters. Gregory also...

  25. Part Three: The Revenue Logic of Customer Obsession

    Episode #314: Lauren Shleifer Goldstein, Chief Growth Officer at Winning by Design, explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the...

  26. Part Two: The Revenue Logic of Customer Obsession

    Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened…

    more

  27. Part One: The Revenue Logic of Customer Obsession

    Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and...

  28. Enterprise Buyer Skepticism: The New Barrier to Growth

    Episode #311: Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As buyers work harder to avoid costly mistakes and AI makes information instantly accessible, trust must be earned long before a sales…

    more

  29. Your Customers Are Now Your Most Important Marketing Channel

    Episode #310: Michael Ciancio, Chief Marketing Officer at Expert Institute, shares why customers have become the most important marketing channel in modern B2B growth. He explains how trust, customer voice, and consistent messaging shape buying decisions long before a prospect speaks with sales....

  30. Case Study: Customer-Led Growth And The Alignment That Changed Everything

    Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignment, and integrated campaigns transformed marketing performance and executive...

  31. The New Rules of B2B Sales Leadership

    Episode #308: Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest heavily in operations while underinvesting in the very function responsible for generating revenue. He shares how leadership, accountability,...

  32. Customer Access Challenges: Breaking Through Modern Executive Barriers

    Episode #307: John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive long-term growth. The conversation explores why trust accelerates speed,...

  33. The New Rules to Sustainable Growth

    Episode #306: Julie Zwissler, Global Chief Marketing Officer at Office Beacon LLC, shares why trust, relationships, and internal alignment have become the foundation of sustainable growth. She explains how the Connector Economy is changing the way businesses build partnerships and generate...

  34. Modern CRO Leadership: Navigating Trust and Competition

    Episode #305: Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports revenue creation, and why strong service-level agreements eliminate friction...

  35. AI Transformation: Rethinking Modern Revenue Leadership

    Episode #304: Keith Laska, Chief Growth Officer at GridUnity, explores the leadership principles driving sustainable growth amid an unprecedented AI transformation. He explains why executive alignment, customer obsession, and trust remain foundational growth drivers despite rapid technological...

  36. Why Internal Communication Now Drives External Growth

    Episode #303: Christian Land, Group Chief Marketing Officer at big. bechtold-gruppe, explains why internal communication has become one of the most powerful drivers of external business growth. He shares how culture, trust, employee engagement, and customer centricity are built through consistent...

  37. The Dangerous Obsession with Lead Generation

    Episode #302: Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and customer journey required to convert those opportunities into revenue. He...

  38. Pipeline Volume Trap: Why More Leads Kill Better Deals

    Episode 301: Joe Healy, Chief Growth Officer at Fintua, explains why the pursuit of more leads often distracts companies from what actually drives revenue growth. He shares how trust, customer understanding, and relationship building create stronger commercial outcomes than traditional pipeline...

  39. B2B C-Suite Execs: How to Win the Day One Shortlist

    Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares...

  40. How AI Is Redefining What It Means to Be a CRO

    Episode #299: Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching, sales enablement, and the future of AI-driven customer engagement. He also...

  41. The New Board Agenda to Achieve Growth

    Episode #298: Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales, marketing, brand, and customer understanding work together to drive...

  42. AI Pressure on Today’s C-Suite

    Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, differentiated thinking, and cross-functional collaboration are becoming more...

  43. Reinventing Growth After AI Disruption

    Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving customer needs. He explains why traditional approaches to SEO, visibility, and transactional...

  44. CRM’s 30-Year Promise Finally Delivered

    Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Growth Officer at Chief Outsiders, shares why unified KPIs, organizational...

  45. Client Centricity Myth: Why Most Companies Get It Wrong

    Episode #294: Olivia Brooks Allan, Chief Client Officer at Nteractive, explains why most companies misunderstand what client centricity actually means. She shares how psychological safety, preparation, accountability, and deep client understanding create stronger relationships and long-term...

  46. Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions

    Episode #293: Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success before adopting AI. Shel also outlines how leaders can build confidence by...

  47. The Evolution and Future of Competitive AI Strategy in Modern Business

    Episode #292: Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizations. He explains why companies must balance automation, personalization…

    more

  48. Rethinking Human Capital: Building Teams in the AI Era

    Episode #291: Paul Sial, Chief Marketing Officer at AbroadWorks Inc., discusses how AI is fundamentally reshaping workforce strategy, hiring, and organizational growth. He explains why companies must rethink talent acquisition, global hiring, adaptability, and productivity in a rapidly evolving...

  49. Modern CMO Evolution: From Truth to Trust

    Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and…

    more

  50. Customer Value Consulting: Turning Insight Into Sustainable Growth

    Episode #289: Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growth. He explains why long-term growth depends on continuously helping customers make smarter decisions through actionable data, industry…

    more

About this show

Welcome to the C-Suite Sales & Marketing Perspectives podcast, where global B2B C-suite executives share how they are navigating the customer, market, and organizational shifts shaping sustainable growth. Hosted by Steve MacDonald, each episode brings candid, peer-level perspectives from CEOs, CMOs, CGOs, and CROs on earning buyer trust, evolving ABM strategies, aligning go-to-market teams, and deciding where AI can strengthen the work. Together, these conversations create a living body of executive intelligence—grounded in what leaders are seeing, deciding, and doing now.

Hosted by

Steven MacDonald

Categories

Business Marketing

Frequently asked questions

How many episodes does C-Suite Sales & Marketing Perspectives have?

C-Suite Sales & Marketing Perspectives has 50 episodes on PodParley. The most recent episode was published on September 14, 2026.

What is C-Suite Sales & Marketing Perspectives about?

Welcome to the C-Suite Sales & Marketing Perspectives podcast, where global B2B C-suite executives share how they are navigating the customer, market, and organizational shifts shaping sustainable growth. Hosted by Steve MacDonald, each episode brings candid, peer-level perspectives from CEOs,...

How often does C-Suite Sales & Marketing Perspectives release new episodes?

C-Suite Sales & Marketing Perspectives publishes daily, based on its 50 episodes since August 2026.

Who hosts C-Suite Sales & Marketing Perspectives?

C-Suite Sales & Marketing Perspectives is created and hosted by Steven MacDonald.
Link copied