B2B Case Studies - A way to stand out and build credibility (for language freelancers and companies)

In this episode of The Language Worker, I talk to down with Italian translator and B2B case study writer Chiara Vecchi, MA AITI, to explore how case studies can become one of the most powerful marketing assets in a language or B2B business. Drawing on her background as an English and German into Italian translator in beauty, cosmetics, medical, travel and hospitality, Chiara explains how she helps B2B brands showcase real-life client stories that resonate with Italian decision-makers and drive new business. We unpack what a B2B case study service actually looks like: from selecting the right clients to interview, through gathering information in a structured way, to writing polished narratives that can be repurposed across websites, blogs, newsletters and sales conversations. Chiara walks us through her process for stepping into the end client’s shoes, asking the right questions, and turning a successful project into a story that builds trust, proves ROI and positions her clients as the obvious choice in their market.