EPISODE · Aug 20, 2020 · 55 MIN
B2B Content Marketing and Audience Analysis Strategy
from B2B Lead Gen Podcast · host Eric Schwartzman
The best B2B content marketing agencies don’t embark on a journey without a map, so why would anyone invest in B2B marketing without an audience analysis roadmap? The reason so many fall short when it comes to data-driven marketing is they lack direction. And social media engagement, website usage, email marketing data are the digital…
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